Physicians Formula.

As one of the leading cosmetics companies, Physicians Formula makeup is known for creating fun and glamorous makeup that is safe for sensitive skin. For over 75 years they have maintained a commitment to product purity and quality, which is a testament to who they are.

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situation
As one of the leaders in the mid-level cosmetics market, Physicians Formula is constantly pushing the boundaries with new and innovative makeup products.

Found in major retailers such as Target, Walmart, Walgreens, CVS, and Rite Aid, Physicians Formula has the esteemed privilege of being America's #1 Bronzer, Natural / Organic Face & Eye Makeup, and Mineral Makeup Brand. 

At the beginning of each year, they introduce the new products that they will be launching that year. To keep up with makeup trends and the constantly shifting wants and desires of their target market, they need an annual site refresh that will highlight their new products and remain as cutting edge in user experience and design as their products are.

 
Insight
The beginning of the fiscal year is an important time for Physicians Formula; this is when they unveil all of their new products for the year on their site.

To keep up with makeup trends and the constantly shifting wants and desires of their target market, they need an annual site refresh that will highlight their new products and remain as cutting edge in user experience and design as their products are. The annual site refresh is the perfect time to give the site a fresh look and update it so that it highlights their new products and algins with the brand strategy for that year.

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Solution
SPINX works closely with Physicians Formula each year to create an innovative site redesign so that their online presence is kept fresh and relevant.

To do this, SPINX starts by analyzing consumer behavior on the current site and does a throrough discovery to learn about what new features consumers are looking for when shopping for cosmetics online. This is followed by an extensive design and development phase as we put together the best solution.

The end result is a site that is as fresh and exciting as the new products Physicians Formula launches that year.

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Physicians Formula.