Quinn Emanuel Urquhart & Sullivan is a global business litigation firm with 19 offices located in 10 different countries. With over 700+ attorneys, they are a key player in intellectual property litigation, having represented Fortune 500 clients such as Google, Samsung, Motorola, and Sony in some of the most important intellectual property cases of the decade.
The boring, bland, uninspiring design used on the current site was a poor reflection of who Quinn Emanuel really is. There were many other issues with the design that were evident to us as well as we dug deeper. We discovered that the banner on the homepage was created from Flash, which means that it wouldn’t be viewable from any Apple device. Not just that, but the site was not mobile optimized. While they did have a separate mobile site, it had many of the same design problems as the desktop site.
To improve the design, we increased the amount of imagery on the site - particularly the practice areas section to make them visually appealing and less text-heavy. Match the color & typography better represent the Quinn Emanuel brand, increase the font size on the site, making text easier to read.
To improve the search feature, we devoted time and research to refine the search to show better results, making it easier for users who are searching the site for specific answers. To help users while searching for an attorney’s profile, we enhanced the attorney filter options. We also heard from both Quinn Emanuel employees and recruits that there was a void in content for lateral recruits, so we created more content specifically for lateral recruits.
The content on the homepage is an exploratory experience, using different sections to highlight the most important elements. This flows through the rest of the site focusing on the structure and function of each page, we balanced the look and feel part of design with the way each page worked to ensure optimal user experience.
The result is improved user flow while providing a more desireable visual approach.