All posts by Sukesh Jakharia

Sukesh founded SPINX in 2005, and takes great pride in crafting custom web and mobile solutions for companies big and small.
Online Marketing Tips

5 common AdWords Mistakes You Need to Avoid

Of all the tools used by digital marketers, Google’s AdWords can be the biggest waste of money. Businesses risk losing their investment – not to mention time – if the ads aren’t properly implemented, which is surprisingly easy to do. Newbies often fail to take the nuanced approach necessary to driving clicks, while veteran marketers […]

Online Marketing Tips

Last-minute Christmas Marketing Tips to Score Sales Online

As Christmas draws closer, online businesses that planned their holiday marketing well in advance are sipping eggnog by the fire, and resting easy. Everyone else, however, is facing procrastinator’s panic. Fortunately, Santa won’t hold it against you (he’s used to last-minute requests by now). But if you don’t kick your digital marketing into gear today, […]

Design

The Downsides of the ‘Flat’ Design Trend

Whether or not you can name it, you’ve seen it. If you’ve visited almost any website or used a PC or Mac in the past 2 years (in other words, if you’ve engaged with technology), flat design has become the prevailing look of choice. Wide images, small color contrast, and simple icons – these are […]

Website Redesign

The Ultimate Website Re-design Checklist for 2015

As 2014 wraps up, it’s good to take a moment and reflect on the year: the successes, the not-so-successes, and what you learned from both. Go head, we’ll wait… Now that you’ve got that out of your system, it’s time to start thinking ahead to next year. Given the rapid-fire rate of change in digital […]

Business, Online Marketing Tips

Analyze Competition Carefully: How Much Info is TMI?

Competitive analysis can be addicting. If you’re a digital marketer working with a client, you might start by simply checking a competing website’s backlinks. Simple enough. However, before you know it, you’re scouring every single one of the competition’s social media followers, scanning their interests and extrapolating imagined purchase histories in an attempt to etch […]