Branding, Online Marketing Tips

Niche Market Campaign Takes a Special Approach

You may own a large corporation or a small business, but campaigns to niche markets can be valuable additions to your marketing tool set. However, niche marketing requires a different campaign than mass marketing does. When you prepare such a campaign, consider and account for these differences. Audience Characteristics Part of every niche marketing campaign […]

Design

Interaction Design Mistakes NOT to Make

Website design has become more flexible and innovative over the years. Greater flexibility can improve the over-all user experience, but it can also lead to user frustration. Web designers want to have a top quality product. As with all design elements, a top quality website should have both form and function. Unintuitive Innovations Image: Designmodo […]

Design, UX, Web Development

Top 6 Usability Mistakes Killing Your Conversions

Websites have become an integral part of every business. With web marketing growing every year and an increasing reliance on social media and other web-based forms of communication, there are probably more people competing on the web than on any other forum. With that in mind, your website should be the foundation of your enterprise. […]

Business, E-commerce, Online Marketing Tips

Sluggish Sales? 7 Things that May Drive Traffic to Your Website

Whether you’re looking to build your first website or are planning to revamp your existing domain, you likely want greater traffic, better leads, and more sales. Fortunately, this is a popular enough goal that there are some brilliant ideas floating around about how to increase conversions for your website. Simple design, clean navigation, effective use […]

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