Designing a Fresh UX Strategy for Renowned Healthcare Consultants

GE Healthcare Camden Group Website Redesign

OVERVIEW

In 2015, GE Healthcare Partners and The Camden Group merged to become GE Healthcare Camden Group, a leading business consulting firm exclusively serving the healthcare industry. Dedicated to solving complex problems within the rapidly changing healthcare industry, the merger poised the company as the largest in the US with top-tier advisory and implementation services for healthcare.

Educate. Validate. Drive to contact.
Clear goals that needed a clear UX solution.

Key Team Members

  • Ryan Gould Project Manager & UX Strategy
  • Lisa Steward Director of Projects & Strategy
  • Nilesh Macwan Project Manager
  • Jeffrey Lo Lead Designer
  • Keyur Ajmera Lead Developer
  • Greg Szimonisz Account Executive

With impressive thought leadership articles, the
GE Healthcare Camden Group needed a way to
make these the star of their website.

CLOSING THOUGHTS

Aligning the website experience with the expertise and success of the GE Healthcare Camden Group was no easy task, but the end result was worth all the time spent strategizing, designing, and building out the new site. With a sparkly new website that now clearly marries the General Electric brand with The Camden Group's reputation, the GE Healthcare Camden Group can let their knowledge and leadership shine.

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