#StayWild Ecommerce Redesign

wet n wild Redesign & Ecommerce Implementation

OVERVIEW

wet n wild offers affordable cosmetics for eyes, lips, nails & face for those that are wild at heart. Located in sunny Southern California, edgy L.A. fashion is at the heart and soul of all their products. Their bold product offering allows women of all ages to #staywild. Since 1979, millions of women around the world have looked to wet n wild to deliver cosmetics that embody a fresh and fearless personality.

KEY ACHIEVEMENTS

  • 600,000

    Average Monthly Visitors
  • 48%

    Returning Visitors
  • 37%

    Bounce Rate
  • 5.5

    Pages Per Session
  • 4+ min

    Average Session Duration

Our first priority with design was to
establish a consistent brand identity. Our
exploration led us to finding the best
fonts, colors, and bold imagery to use for
the site.

The Team

  • Lisa Steward UX Strategy & Project Management
  • Jeffrey Lo Lead Designer
  • Keyur Ajmera Lead Developer

wet n wild had a strong brand that just
needed some re-structuring.

CLOSING THOUGHTS

  • 600,000

    Average Monthly Visitors
  • 48%

    Returning Visitors
  • 37%

    Bounce Rate
  • 5.5

    Pages Per Session
  • 4+ min

    Average Session Duration

wet n wild had a strong brand that just needed some re-structuring. This project allowed wet n wild to open their doors to new markets, the online market, where in just a few short months they have proven to be very successful.

Their success is the result of using strong imagery, modern fonts and styles, a quick and easy checkout process and the marketing efforts using social media and tutorials to engage with new and old users.

Finding an agency who understands your digital needs is hard.

Let our amazing team help you craft your digital strategy today.

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