Designing for Impact: Creating a Captivating Nonprofit Digital Annual Report
The California Endowment Nonprofit Website Annual Report (2023)
Overview
The California Endowment is the largest public health foundation in the state of California and is focused on supporting grantees who pursue social justice and health equity for all Californians. Every year they publish an annual report to deliver to their internal and external stakeholders, and it is our job to create an online version of the report that captivates viewers and highlights the powerful impact the foundation made over the past year.
A boring digital annual report was not an option for The California Endowment - they needed something that embodied the bold and vibrant diversity that encompasses the Californians they advocate for.
Discovery
We kicked off with an exciting brainstorming call with their team to dive deep into their vision for the digital annual report.
After documenting all the wishes and needs for the report this year, we conducted a competitive audit to see how similar organizations present their digital annual reports, aiming to make ours stand out. We also dove into a creative animation exploration to really bring the report to life with movement.
UX Strategy
Our user experience planning began with creating a vibrant moodboard to set the visual tone for the digital annual report.
We carefully mapped out the user journey to ensure viewers could seamlessly navigate through the report and connect with the foundation’s purpose. Strategic cross-content link planning was crucial to seamlessly integrate all the different sections, and we built a fully fleshed out prototype to test the flow and layout of the digital annual report.
Build
The design emphasized a vibrant color palette, delightful graphics, and rousing photos to grab attention and keep viewers engaged throughout the report.
We incorporated high-quality images and videos to vividly showcase the foundation’s impact. Heartfelt stories about the work being done were highlighted to create a personal connection and financial information was presented clearly to ensure transparency.
A custom WordPress development was the perfect platform for making sure the digital annual report was quick-to-load and user-friendly. Our team made sure the build was responsive so it looked amazing on both desktop and mobile devices, and we programmed eye-catching animations to make the content dynamic and engaging.
Test & Launch
We rigorously tested the digital annual report on multiple browsers and devices to ensure a flawless experience for all users.
After thorough testing, we excitedly launched the report on the foundation’s website. The launch was a resounding success, and the digital annual report received rave reviews for its engaging design and informative content.
Closing Thoughts
The result was a stunning, engaging digital annual report that brilliantly showcased the foundation’s impact over the past year. And the best part – it successfully connected viewers to The California Endowment’s mission and told the story of their impact in a way that was unforgettable.
View SiteExplore our related expertise
Next up
