Once the structural planning was in place, we were ready for the fun part – design!
Design is where things come to life as we pulled together the colors, images, fonts, and iconography that would best represent who The California Endowment is.
For the fonts used on the site, we chose an accessible, uplifting, and friendly sans serif font that gave a nod to the optimistic vision pursued by The California Endowment. The color palette for the site echoes these same optimistic and inclusive tones, being grounded in a bright golden color (giving a nod to the “Golden State”) and a deep, compassionate blue. The imagery used across the site shows the action, movement, and change that The California Endowment seeks to bring while pursuing their mission, and embodies the Californians they serve. Even the micro-animations we planned during this phase hinted at upward mobility.
From the technology side of things, we chose to implement our custom site build on the extremely user friendly WordPress CMS. Everything was customized and structured on the backend of the site in a way that empowers the team at The California Endowment to keep the site fresh and up-to-date
The front-end development of the site utilizes the latest HTML/CSS and was coded on a responsive framework to ensure an optimal experience for website visitors on devices of all sizes and shapes. It doesn’t matter if someone is visiting on a tiny mobile phone or a ginormous desktop monitor – the site will remain easy to navigate and engage with at all times.