Our approach during the design phase was to craft a fully functional, yet simplistic website that caters to each of its users while also remaining engaging.
We wanted to demonstrate BEGA’s ingenuity with an equally innovative site that reinstates the dominance BEGA has in the architectural lighting industry, all while simply and directly presenting the visitor with what they’re looking for.
The client had a very strong brand identity, which we seamlessly implemented into their web presence. We strove to refresh the previously out-of-date site with a clean, modern, and minimalistic look through increased imagery and a crafted flat, brutalist style layout for a fresh and engaging look.
Our development team used best practices for developing the site on a custom .NET responsive framework. The product structure was unique from a typical product catalog site, which introduced a fun challenge into the architecture. The hierarchy contained several additional levels not commonly found: Category > Group > SubGroup > Product Family > SubFamily > Product, which required custom coding to accomplish.
We developed a custom scrolling functionality on the product family page so that the image was sticky while the list of products scrolled beside it. A sales portal was also integrated for their partners that is only available to logged in users to access order information.