With the foundation of those pages in place, we began the process of making them visually captivating.
Again, we started the visual overhaul with the homepage. Through skillful design, we brought visual allure to the forefront, showcasing AAII’s impressive range of tools and resources and strategically positioning compelling calls to action to encourage new subscriptions.
On the member dashboard, we established a beautiful new design language for tables, charts, and stock tickers. We also prioritized the most exciting, dynamic content by pushing it to the forefront of the portal so members could see it when they first log in. Finally, we implemented several engaging calls to action throughout the portal to encourage members to upgrade for access to additional complex tools and resources.
After the design was complete, we began coding the front-end markup. The front-end development of the site utilizes the latest HTML/CSS and was built using a responsive framework for an optimized experience on any device.
Close coordination with the AAII team was the cornerstone of our approach to confirm that the new design and its dynamic interactions seamlessly complied with their system’s functional criteria.