Audrose provided very specific design references during the discovery meeting, which gave us great context into their aesthetic preferences. All of the references were incredibly clean and minimal, which is the approach we mimicked for our website design. Using a wealth of white space, our designs allow a visitor’s eye to breathe and focus in on the most important elements on the page. At the same time, the product pages are intentionally designed to pack a wealth of information into a small package by providing detailed information to those who are looking for it while prioritizing leading visitors into the checkout flow and towards conversion.
In terms of development, we used Shopify’s ecommerce platform as the foundation for our site, and built out the custom designs and functionality we needed on top of it. One of the biggest challenges we faced was around collecting payments.
Anytime an online store is selling a legally ambiguous product (since CBD is only able to be sold within particular states), Shopify will allow for those products to be sold on their platform, but they won’t touch the payment-related side of things. This meant that needed to work with a 3rd party payment gateway who would work with companies who sell “high risk” products and was capable of integrating with Shopify via an API. To make things difficult, there are very few payment gateways out there that fit those requirements. One of those is eMerchantBroker, which is the one we decided to move forward with.
Another part of the payment collection is the payment processor, which is a separate and distinct 3rd party integration from the payment gateway. For the payment processor, we worked with Square UP, which provided another layer of API integration we needed to program. With so many different platforms and 3rd party API integrations, it took a lot of work to connect everything together and thoroughly test that the connections were passing along the correct information, but we were able to build out this custom solution successfully.