Crafting a Modern, Results-Oriented Website that Puts the Spotlight on a Business Consulting Firm
BCE Consulting Redesign & Development
Overview
BCE Consulting is a globally renowned business consulting firm that offers an engaged, partner-led, team-based approach to addressing complex business challenges across diverse B2B and B2C markets. Their primary focus is advising clients on strategic, operational, and tactical challenges with the ultimate goal of increasing profitability and fostering growth.
BCE Consulting's original website (built at the company's inception) was failing to convey the prestigious position BCE now occupies within the consulting realm.
Discovery
In their quest to elevate their online presence they engaged us at SPINX, and we initiated the project with a comprehensive discovery process.
Faced with a consulting firm website that hadn’t evolved since the firm’s inception despite sustained growth, BCE Consulting was looking for a website that would project an established, professional image to both potential clients and future team members.
Our approach involved an in-depth discovery meeting with key stakeholders and a meticulous evaluation of BCE Consulting’s existing website. Through these activities, we were able to identify critical areas in need of improvement to the design, functionality, and content.
before
UX Strategy
Pre-design, our primary aim was to shape a UX strategy that would elevate the firm to its current standing within the business consulting industry.
This involved creating an engaging user journey that not only accurately portrayed the firm’s service and industry expertise but also showcased their thought leadership.
To set the firm apart from their rivals, we meticulously wove connections between thought leadership articles and the team members responsible for them, infusing a personal touch into each article and motivating potential customers and recruits to delve deeper into the website. This seamless connection extended to various service areas and industry specialties as well, ensuring that users would be able to discover content aligned with their specific interests.
Build
Armed with a well-defined plan for website navigation, we ventured into the design phase, with the primary objective of crafting an exceptional layout worthy of a top business consulting firm.
While BCE Consulting didn’t provide formal brand guidelines, our design journey took off by using the firm’s logo and color palette as our guiding stars. These served as the cornerstone for the development of the visual design language employed across the site, which encompass the typography, image style, and an array of call-to-action designs.
We elected to use a minimalist, simple design that gave a nod to BCE’s ability to break down a business’s challenges and provide straightforward, no-bs advice. We wove thoughtful design elements throughout the site and created compelling contrast through the use of the color palette.
Our design process placed great importance on image sourcing and refinement. To effectively communicate BCE Consulting’s experience and expertise and appeal to their audience, the images integrated into the site were carefully selected to include a human element while maintaining a high degree of no-nonsense professionalism.
With a clear understanding that one of the primary objectives of this website was to spotlight the firm’s thought leadership and enhance recruitment, we intentionally chose to build the website on the WordPress platform. We tailored the content management system to enable the BCE team to seamlessly post new articles, career opportunities, team members, and industries, guaranteeing that these sections of the website remain dynamic and up-to-date.
Test & Launch
After wrapping up the development of both the front and back end of the website, it was time for a critical phase: extensive testing and quality assurance.
We left no room for error as we subjected the new website to rigorous assessments across all major browsers and a range of mobile devices, prioritizing a user experience that is accessible and smooth.
After diligently resolving issues, we collaborated with the BCE team in an extensive training session. This session delivered a comprehensive walkthrough of the website’s functionalities and equipped the team to efficiently use their new content management system after the website’s launch.
Once everything was verified and ready to go, we launched the new site!
Closing Thoughts
The resounding success of the BCE Consulting website redesign is apparent in the seamless alignment of their online presence with their prestigious global business consulting standing. This striking transformation shows off their unwavering dedication to excellence, making a significant impact on both potential clients and prospective team members. The launch of their cutting-edge consulting firm website enables them to concentrate on the work that they do best, knowing their digital presence backs them up.
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