Armed with a well-defined plan for website navigation, we ventured into the design phase, with the primary objective of crafting an exceptional layout worthy of a top business consulting firm.
While BCE Consulting didn’t provide formal brand guidelines, our design journey took off by using the firm’s logo and color palette as our guiding stars. These served as the cornerstone for the development of the visual design language employed across the site, which encompass the typography, image style, and an array of call-to-action designs.
We elected to use a minimalist, simple design that gave a nod to BCE’s ability to break down a business’s challenges and provide straightforward, no-bs advice. We wove thoughtful design elements throughout the site and created compelling contrast through the use of the color palette.
Our design process placed great importance on image sourcing and refinement. To effectively communicate BCE Consulting’s experience and expertise and appeal to their audience, the images integrated into the site were carefully selected to include a human element while maintaining a high degree of no-nonsense professionalism.
With a clear understanding that one of the primary objectives of this website was to spotlight the firm’s thought leadership and enhance recruitment, we intentionally chose to build the website on the WordPress platform. We tailored the content management system to enable the BCE team to seamlessly post new articles, career opportunities, team members, and industries, guaranteeing that these sections of the website remain dynamic and up-to-date.