B2B, Business, UX

What UX Data Should Every Company Collect?

Effectively managing the user experience (UX) – like most website strategies – relies on data. Data informs the decisions of website designers by tracking user behavior, making analytics visible, and gathering customer information. It gives designers the ability to make choices based on real user data, not speculation. Designers would be flying blind without UX […]

B2B, Business

How Email Attention Span is Increasing

Email has been a staple of digital marketing for years. The return on the investment is measurable with even moderate effort for most brands. But every marketing professional today knows that one of the biggest challenges for email marketing has been competing with an ever-dwindling reader attention span. For years, the average attention span for […]

B2B, Business, Startup

How to Fund a Business Startup Via Crowdfunding

Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, allowing them to turn to online investors to raise the coveted capital they needed to turn an idea into a reality. With crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder […]


Think B2B Campaigns Can’t go Viral? Think Again

When it comes to viral content online, B2Cs hog all the glory. Consumer-directed products just naturally lend themselves to engagement. Whether it’s food, retail, travel or another type of sexy industry, advertising stuff that the public already needs and loves is simple. However, that doesn’t mean B2Bs can’t score online. In fact, some of the […]