Effectively managing the user experience (UX) – like most website strategies – relies on data. Data informs the decisions of website designers by tracking user […]
How Email Attention Span is Increasing
Email has been a staple of digital marketing for years. The return on the investment is measurable with even moderate effort for most brands. But […]
How to Fund a Business Startup Via Crowdfunding
Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, […]
Think B2B Campaigns Can’t go Viral? Think Again
When it comes to viral content online, B2Cs hog all the glory. Consumer-directed products just naturally lend themselves to engagement. Whether it’s food, retail, travel […]