Business, Design, UX

Enterprise UX: The Struggle is Real

Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees feel frustration because they must use the software to work, but can find it difficult to navigate. Employers hold on to outdated technology because replacing it sounds too expensive and […]

Design, Website Redesign

Building a Captivating Website Header

If your website was a house, your header would be the lawn. It’s the first thing users see, and it dictates whether they keep driving or stop to take a look the house. With so much riding on the header, it can be tempting to jam it full of bells and whistles. A header can […]

Design, E-commerce

Try These E-commerce Web Design Trends for Better Sales

E-commerce sites need to incorporate a flawless design, UI, and UX to impress customers. When your website looks crisp and is intuitive, users are more likely to spend time on your website and eventually purchase your products or services. Here are some design trends to look out for late in 2017. Mobile Responsive Design Users […]

Design

You Need Responsive Web Design, but Do You Know Why?

With the increasing prevalence of devices like smartphones and tablets, websites must be able to adapt quickly to different formats. Some sites simply have separate builds for desktop and mobile. While this approach has some customization benefits, many website creators are turning to responsive design. What Is Responsive Web Design? Responsive web design (RWD) involves […]

Business, Design

The Right Mindset: Capitalize on Color to Increase Conversions

The appropriate use of color in web design could be the difference between drawing visitors in and inadvertently shooing them away. Studies done on color psychology show a correlation between color and mood, giving some shades a unique power over others. Designers can use this information to create brand recognition and bring attention to certain […]