Entrepreneurship, Startup

7 Startups to Watch in 2017

Startups are gaining momentum every year, and 2016 was a particularly great year for them. Although it has barely begun, 2017 promises to be even better. Successful new startups benefit marketers and entrepreneurs around the globe with their new ideas and innovations, bringing new ways of thinking and creating to the table. Additionally, keeping up […]

Branding, Entrepreneurs, Startup

What You Can Learn from Airbnb’s Successful Startup

The most inspirational entrepreneurial stories involve people overcoming hardships and succeeding despite the odds. Rags-to-riches stories have existed since businesses first came into existence, but they still never fail to strike a chord among budding entrepreneurs about to take the leap. One of the most recent booming startup successes presents such a story and serves […]

Branding, Business, Startup

How Arby’s Revitalized Their Marketing Campaign

For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its tag lines sounded forced, and new product debuts seemed to lack the spark more successful brands had. The company suffered a $150,000 sales loss […]

B2B, Business, Startup

How to Fund a Business Startup Via Crowdfunding

Crowdfunding has been a buzzword since President Obama signed the Jumpstart Our Business Startup (JOBS) Act in 2012. This bill was a game-changer for startups, allowing them to turn to online investors to raise the coveted capital they needed to turn an idea into a reality. With crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder […]