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As the topic might be complex for newbies or the ones who already know about the topic have questions regarding it. Below, we have shared some frequently asked questions that would help you get through making your website’s engagement better.
Bloggers and e-commerce owners are always working to get more visitors. The thing that comes right after that is capturing the audience’s attention so that they stay on the website.
In this case, the “engagement” factor of the website plays an important role as it might also indirectly contribute towards driving sales and conversions. However, there are people who might not fully know how to make their website engaging for users whether it is for blogging or it is an e-commerce store.
In this blog, we will tell you some helpful tips to make your website engaging for users. Hang on till the end as we have discussed all the tips in depth.
6 Helpful Tips to Make Your Website Engaging for Users
Below, we have shared six tips to make your website engaging for users.
Have A Simple Layout for Your Homepage
People often make complex homepages considering that they might intrigue the user and they would stay on the website. In reality, this is not true. Most of the time, users get confused when they see too many elements or graphics on the homepage and as a result users close the site.
Consumers prefer that the navigation of the website be smooth and easy as they do not want to spend too much time figuring out what each feature means. They prefer that they do not have to spend much time and make the most out of the time spent landing on your site.
It is important to have a simple layout for your homepage so that whenever a user visits your page, they can easily understand the meaning of everything, and as a result, they are more likely to engage.
Choose Colors Strategically
The thing that immediately comes after a simple layout in engaging the users is “colors.” When designing your website, it is important to choose colors strategically like people have generally associated some colors with some things. As an example, we have shared some colors below and have also mentioned what they are generally associated with.
| Color | General Association |
|---|---|
| Golden | Wealth and Riches |
| Blue | Trust and Credibility |
| Green | Growth and Beginning |
| Silver | Modernity and Sophistication |
| Black | Power and Formality |
Similarly, when you are designing your website, you are also supposed to choose colors that align with your brand or site’s voice and reflect what the purpose of its creation is. You need to use colors to make your website look appealing and aesthetic to the user so that they stay.
Always keep in mind that using colors that overwhelm the page can surely distract the user and prevent them from engaging with your website; thus, the bounce rate would be increased. The appropriate approach is to use two colors for your website or three at maximum as that would act as an accent color.
Add Easy and Short Content
Most of the bloggers or store owners often try to add a bundle of information on the website at one page or at the start, which overwhelms the reader, and they close your site.
Webmasters should understand that people are busy and do not have much time to spend hours reading your content. Users need relevant and direct content as some of the time they are lazy and some of the time they are too busy to read all of your content.
Therefore, while adding the content on your website you need to ensure that it is concise and easy to read, as it is more likely to engage the users. When they see that the content is short and simple, they are more likely to read and further follow your website. However, to make your content short, AI Summarizer is a great alternative to manually spending time and summarizing your lengthy content.
The navigation of this AI Summarizer is quite simple as you only have to enter the content, and the tool will instantly summarize it while keeping all the important points intact. However, with a manual oversight you can ensure that the content has all the vital points.
Add Visuals and Graphics
People often take inspiration or download visuals and graphics from your website which also increases engagement and using them where appropriate is also a way to get better engagement.
For a better understanding you can take the example of Editpad’s plagiarism checker as they have given a pictorial demonstration of how to use their tool. Refer to the image below to see how they have added it.
The number of people who will stay on their page to see this pictorial demonstration would exactly be the measure of its engagement. Good engagement on this can also encourage the users to buy the premium version of the tool or use it often, which is an example that engagement also helps in revenue generation.
However, if they had not mentioned it, those who do not know what this tool is and how to navigate it would definitely make a premature exit and are less likely to engage with the website. This is how important visuals and graphics are in making the website engaging.
Use Attractive Call to Actions
Calls to action also play an important role in converting and engaging users on your website. However, this does not mean that a poorly or vaguely written CTA would be effective as it would not be. While writing the content, you also need to work on the call to action as it should be attractive and engaging which keeps the reader hooked.
Below, we have shared some examples of vaguely written and attractively written CTAs, as it would help you fully understand their importance and how exactly they should be written. Follow the examples until the end to get a clear idea.
| Vaguely Written | Attractively Written |
|---|---|
| Click here | Discover Your Perfect Plan Today |
| Learn more | See How It Works in Seconds |
| Contact now | Get Free Quote Now |
| Check it out | Have a Look at Our Product |
| Get started | Start Your 7-Day Free Trial |
After reading these examples, you must have understood what an attractive or perfectly written CTA would look like. It is very obvious and clear from these examples that if you write some vague CTA, the user is very less likely to take interest and get engaged in your website. Instead, use attractive CTAs.
Optimize Page Speed
Last but not least, optimizing your page’s speed also plays an important role in making your website engaging. According to a report, more than half of the visitors leave a page if they are supposed to wait more than 3 seconds to get the website loaded. It makes your bounce rate sky-high, which might also negatively impact your SERP rankings.
It is important to optimize your page speed and ensure that the page gets loaded within a span of 3 seconds so the user starts scrolling it down. To optimize your page speed, you can use the files and graphics that occupy less storage. The same is the case with the text as well; you must have less text so that the page appears immediately as the user lands on it.
Also, you can add fewer HTTP requests on the landing page so that the browser has less work to do and appears instantly. Similarly, it is preferable to clear codes that are no longer of use, especially from frameworks like Bootstrap. This way, along with several other ways, you can optimize your page speed.
In A Nutshell
Creating an engaging website isn’t just about flashy designs or lengthy content; it’s about delivering a smooth, enjoyable experience that keeps users interested and encourages them to stay longer. Whether you’re running a blog or managing an e-commerce store, focusing on simple layouts, strategic color use, concise content, visuals, effective CTAs, and optimized page speed can make a big difference.
By applying these tips, you not only enhance user engagement but also increase the chances of converting visitors into loyal followers or customers.
