Crystal Clear From Every Click: A Manufacturing Website Redesign for a Premium Glass Fabricator
Glasswerks Website Redesign & Development
OVERVIEW
Glasswerks is a leading glass fabrication company specializing in high-quality architectural and commercial glass solutions. From towering architectural landmarks to custom commercial spaces, they help bring ambitious ideas to life through precision-engineered glass products. Their ability to combine decades of experience, advanced capabilities, and unmatched scale has made them a trusted partner across a wide range of industries.
With a clear direction in place, we focused on building an experience that felt as refined as the products Glasswerks creates.
Discovery
For a company known for delivering extraordinary work at an incredible scale, the existing website felt surprisingly small.
It looked outdated, featured only a handful of completed projects, and didn’t reflect the reputation Glasswerks has earned through decades of innovation. Even landmark projects like the MGM Grand and the Las Vegas Raiders and Golden Knights practice facilities were missing, leaving visitors with only a glimpse of what the company was capable of.
Mobile usability was also a challenge, making it difficult for contractors, architects, and sales teams to quickly access information in the field, while the existing WordPress CMS made routine content updates frustrating for the internal team.
Through a discovery questionnaire and competitive audit, we uncovered the biggest opportunities and created a roadmap for a manufacturing website redesign that would better showcase Glasswerks’ expertise, strengthen their credibility online, and support future growth.
before
UX Strategy
With a clear direction in place, we focused on building an experience that felt as refined as the products Glasswerks creates.
We restructured the navigation to make it easier for architects, contractors, developers, and fabricators to quickly find products, project inspiration, and technical resources. User flows were carefully planned to guide visitors toward requesting quotes while making valuable information easy to discover along the way.
Through moodboard and imagery exploration, we landed on a sleek, architectural visual style that emphasized scale, craftsmanship, and premium design. Every decision throughout the manufacturing website redesign was focused on elevating the Glasswerks brand and creating an experience that reflects their leadership in the industry.
Build
The finished website pairs elegant design with powerful custom WordPress development to create an experience that feels polished from the first click.
Large, bold imagery immediately showcases the impressive scale of Glasswerks’ work, while subtle animations add movement without distracting from the content. A custom frosted glass navigation creates a distinctive visual element that feels true to the brand and reinforces the architectural aesthetic throughout the site.
We also incorporated high-quality 3D renderings of glass products to help visitors better understand the breadth of their capabilities before ever reaching out. Expanded project galleries highlight the company’s most recognizable work, giving prospective clients confidence that Glasswerks can handle projects of any size.
Behind the scenes, we developed a custom flexible WordPress CMS that makes adding projects, products, and resources insanely easy for the internal team. The result is a manufacturing website redesign that not only looks premium but also gives Glasswerks a scalable platform built to grow alongside the business.
Test & Launch
Before launch, we thoroughly tested the website across modern browsers, mobile devices, tablets, and desktop screen sizes to ensure every page performed flawlessly.
Navigation, forms, animations, and interactive features were carefully reviewed to create a smooth experience for every visitor. Once everything met our quality standards, we executed a seamless launch, delivering a manufacturing website redesign that performs as beautifully as it looks.
Closing Thoughts
Glasswerks now has a digital presence that finally matches the scale, craftsmanship, and innovation behind its work. More than a new website, this manufacturing website redesign gives the company a digital transformation that inspires confidence, showcases industry-leading capabilities, and helps open the door to the next generation of landmark projects.
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