With Jaunty being a new company, they required a website that would reflect their joyful and upbeat brand. Jaunty was honed in on developing a reader base while marketing affiliate products through their articles and other advertisements on the website. During our discovery meeting with them, we discussed their three goals for the new website to have their audience read articles, sign up for their newsletter, and click on affiliate links (and make a purchase).
After our discovery meeting, we dove into some additional research to learn more about the shopping patterns of consumers within their target audience. In addition, we studied up on potential competitors within their target niche, and conducted design inspiration research to get our creative juices flowing by looking at other affiliate marketing sites.