Brushing Up on Digital Growth: How KOH-I-NOOR Beauty USA Increased ROAS by 162% Through Google & Meta Advertising

KOH-I-NOOR Beauty USA Google Search & Meta Advertising Campaign

OVERVIEW

Some brands spend years trying to build a reputation. KOH-I-NOOR Beauty has spent nearly two centuries earning one. From its beginnings in the 1830s to its modern-day production in Italy, the company has built a global reputation for craftsmanship, innovation, and premium beauty accessories.

While the brand’s products were well-regarded by existing customers, KOH-I-NOOR Beauty USA faced a common challenge: translating a strong offline reputation into measurable online growth. The company needed to increase visibility, attract more qualified shoppers, improve advertising efficiency, reduce acquisition costs, and turn paid media into a scalable revenue channel.

To achieve these goals, KOH-I-NOOR partnered with us to develop and manage a comprehensive Google Search and Meta advertising strategy designed to increase qualified traffic, improve advertising efficiency, reduce customer acquisition costs, and create a scalable foundation for long-term growth.

DISCOVERY & STRATEGY

Despite offering premium hair brushes and beauty accessories backed by generations of expertise, the brand was not reaching enough high-intent shoppers through Google Search or Meta advertising.

The company faced several key challenges, including limited online visibility, inconsistent qualified traffic, underperforming paid media campaigns, and the need to improve both ROAS and CPA. Our discovery process included stakeholder interviews, website audits, competitor research, and audience analysis to uncover opportunities for growth.

We developed a paid media strategy centered around KOH-I-NOOR’s Italian craftsmanship, premium materials, and heritage. Google Search campaigns targeted high-intent keywords, while Meta campaigns focused on awareness, engagement, remarketing, and customer retention. Audience segmentation, creative testing, and a dedicated Labor Day promotion helped drive stronger results.

BUILD / TEST & LAUNCH

We launched an integrated advertising ecosystem across Google and Meta, continuously optimizing keywords, audiences, bidding strategies, creative assets, and placements.

Retargeting and customer retention campaigns helped improve both acquisition and lifetime value.

Prior to launch, all campaigns underwent QA testing for tracking, audience configuration, landing pages, and reporting accuracy. Once live, campaigns were continuously monitored and optimized based on real-world performance data.

PERFORMANCE RESULTS

Google Ads: ROAS increased from 1.40x to 3.67x, purchases increased 44%, and CPA decreased from $69.00 to $28.45.

Meta Ads: Purchases increased from 7 to 20, ROAS improved from 0.75x to 1.95x, and CPA improved significantly, reaching a low of $71.76 in July.

 

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RESULTS AT A GLANCE

  • 162% increase in Google ROAS (1.40x → 3.67x)

  • 59% reduction in Google CPA ($69.00 → $28.45)
  • 44% increase in Google purchases
  • 186% increase in Meta purchases (7 → 20)
  • 160% increase in Meta ROAS (0.75x → 1.95x)
  • Revenue growth across both advertising platforms
  • Expanded audience reach, engagement and conversion performance
CLOSING THOUGHTS

By refining campaign structure, improving audience segmentation, and continuously optimizing performance across Google and Meta, KOH-I-NOOR Beauty USA transformed paid media into a significantly more efficient growth channel. The campaign delivered stronger visibility, increased revenue, improved ROAS, lower acquisition costs, and a scalable foundation for continued growth.

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