We knew that King Sports Max wanted to focus on e-commerce, but we needed some more information from them in order to deliver a website that is not only functional but unique to them.
They have a great product, but without knowing their story, we’d be creating another generic e-commerce website, and that’s not we do or what King Sports Max wanted. So, we asked what makes them different, and for them, it is a dedication to the health of our planet.
As environmentalists, their mission is simple: to create and sell eco-friendly transportation alternatives to gas guzzling, greenhouse gas emitting vehicles. It is important for them to do their part to protect our environment so we can all continue to enjoy it.
With their mission in mind, we began conceptualizing ways that we could incorporate nature and the environment into our designs while keeping the primary goal in mind, being the sale of products, and we were invigorated to begin the strategy process.