On-page, we introduced a typography hierarchy across the site by intentionally using size, color, and the font pairing to increase visual interest on each page. Partnering this with content organization techniques like tabs and accordions contributed to pages that were much easier to scan, and no longer required users to zoom in to read the copy.
SPINX built the NCWM website on top of a custom ASP.NET content management system (CMS). NCWM’s previous CMS was not very intuitive, so we designed the back-end of the website with diligence and intentionality to make sure it was easy for administrators to update content. Within the custom ASP.NET platform, we implemented a page builder, which provided flexibility for an NCWM admin to customize the design and content on high-traffic pages like applications, meetings, sector groups, exams, and more. We also optimized the NTEP Certificate search, Publications and Handbooks ecommerce pages, Exams, and Membership Applications through custom programming.
Since ecommerce functionality plays a key role in NCWM’s annual revenue, we paid special attention to planning, designing, and developing an optimized and very customized checkout flow. We made it super simple for both first time guests checking out, and return users. Returning logged in users could walk through the checkout flow in less than a minute.