Discovery is the cornerstone of every successful project, and we recognized from the beginning how important it would be to understand Allergan’s unique business model. We conducted several stakeholder interviews to kick off the project and get a full explanation of their current system before doing anything else.
Because their old site had been cobbled together as they expanded business offerings and hadn’t been built with scalability in mind, we had a lot to discuss. There was a lot of complexity built into their user group hierarchies, their website roles, and the product access that they needed according to different subscription options. We spent the majority of our time during the discovery phase understanding the user journey of each group on the site, and how all the different touch points needed to work together.
Another major part of our discovery was spent exploring the 3rd party Learning Management System (LMS) Allergan wanted to integrate to manage all the distance learning courses they offered. We took a deep dive into their chosen LMS’s (Totara) capabilities and limitations to explore what could and couldn’t be done.