During the design phase, we were very intentional about the imagery, colors and fonts that we use. Throughout the design, we featured large, warm, emotive imagery to dispel the perception that they are non-caring and clinical.
Knowing that Amyris wanted to self-manage their content after the site launched, we built our custom site design on top of a WordPress CMS. This allowed for complete customization of the visuals while taking advantage of a CMS platform that Amyris was already comfortable working with.
One of the challenges we faced in building the website was that Amyris hosts their SEC filings, quarterly and annual reports, and press releases on a NASDAQ server, and they wanted the main website and the investor site to be aesthetically similar so site visitors don’t feel like they are leaving the Amyris site when they click over to the Investors section. Partnering with NASDAQ, we shared our designs and collaborated to ensure the investor site maintained a consistent look and feel.