Back
With such a forward thinking and environmentally conscious business, we at SPINX Digital set out to design a website that reflected their emphasis on technology and sustainability while driving site visitors to partner with Amyris in the creation of their next product.
Its said that a good facelift looks like a weekend at the spa, and that’s exactly what we did for Amyris’ new website. Nothing too drastic. Just a nice weekend at the SPINX Spa.
Another issue that they were facing was that their old site looked very sterile and clinical. There was very little on their site to emotionally connect with. Amyris wanted to change the perception that they are all about the science, when in fact their main drive and purpose come from making the world a better place. Their pursuit to develop renewable alternatives to petroleum-sourced and non-sustainable products stems from their desire to change the world using science, which should give anyone the ultimate warm fuzzy feeling.
Diving into the individual pages, we began to cut through the fat. Pulling from content that was already created and creating a content plan whenever there were pieces missing, we formed a cohesive story:
Having a solid content and information architecture strategy in place, our next step was to wireframe the journey to make sure our strategy made sense. After wireframe reviews and revisions, we were ready to jump into the design phase.
Knowing that Amyris wanted to self-manage their content after the site launched, we built our custom site design on top of a WordPress CMS. This allowed for complete customization of the visuals while taking advantage of a CMS platform that Amyris was already comfortable working with.
One of the challenges we faced in building the website was that Amyris hosts their SEC filings, quarterly and annual reports, and press releases on a NASDAQ server, and they wanted the main website and the investor site to be aesthetically similar so site visitors don’t feel like they are leaving the Amyris site when they click over to the Investors section. Partnering with NASDAQ, we shared our designs and collaborated to ensure the investor site maintained a consistent look and feel.
Once everything was ready to go, we coordinated with their team at NASDAQ to launch the website and investor site simultaneously.
Keep an eye out for awesome web content heading straight for your inbox!
Discover which design improvements could turn more visitors into customers in only 30 minutes.
Δ
Let our friendly web experts curate a personalized list of improvements that will help enhance the online presence of your brand.