JRMA- Website Design Case Study & Strategy by SPINX Digital

OVERVIEW

JRMA is a world-class architectural and structural engineering firm who has designed or built over 3,600 industrial, commercial and institutional building projects across the world. Their elegant and sophisticated architectural designs span a variety of industries, including: aviation, solid waste, organics processing, industrial, commercial, and food processing, but their website wasn't fully portraying their abilities in these areas.

AWARDS WON

Horizon Interactive Awards2016 Gold in Corporate & B2B
Communicator AwardsThe 23rd Annual Communicator
Award of Distinction for Websites

JRMA desperately needed an up-to-date portfolio
website for lead generation that mimicked all of the
elegance and class of their architectural designs.

Key Team Members

Lisa Steward UX Strategy & Project Management
Nilesh Macwan Project Manager
Jeffrey Lo Lead Designer
Keyur Ajmera Lead Developer
Greg Szimonisz Account Executive

Discovery

Like many of our projects, our team kicked off this redesign by doing a deep dive into who JRMA is, what the goals for their new website were, and perceptions they hoped to change with a freshly redesigned site. As we dug deep and got to know their team, it became very clear that their old site was failing to tell the story of the amazing work their team was doing. While the many projects in their portfolio have already stood the test of time with elegant design that is still relevant 10, 20, and 30 years after it was completed, they needed a website that would do the same.

Our team set out to build a site that would tell the story of their accomplishments in an exciting, visual way. After doing client interviews, a design analysis, and scoping out the competition, we were ready to put our ideas into action.

UX Strategy

Kicking off the UX strategy phase, our strategists made a few minor adjustments to the current sitemap to help the story flow across the pages of the new site. With lots of other sites to draw inspiration from in front of us, we started piecing together what their story would look like across the site. Wireframes allowed us to create rough outlines of how the content would fit together to display JRMA’s strengths to any potential clients visiting their website.

Our team knew that we would be using graphics heavily when we got to the design phase, which made us be even more intentional about how the supporting copy was implemented across the site. Balancing just enough copy with imagery would be key to showing value while creating intrigue and prompting potential clients to contact JRMA.

Crafting a Site to Show Architectural & Engineering Excellence Build Image-1

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Crafting a Site to Show Architectural & Engineering Excellence Build Image-3

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JRMA now has a world-class site they
can proudly display next to their list of
architectural accomplishments.

Visual storytelling is a proven way to capture the attention of your target audience online, and JRMA’s new site uses it to their advantage with their beautifully redesigned website. With a website that is now an accurate reflection of their world-class work, JRMA looks like the design-focused architectural and engineering firm that they are.

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Crafting a Site to Show Architectural & Engineering Excellence

OVERVIEW

AWARDS WON

JRMA desperately needed an up-to-date portfolio
website for lead generation that mimicked all of the
elegance and class of their architectural designs.

Key Team Members

JRMA now has a world-class site they
can proudly display next to their list of
architectural accomplishments.

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Finding an agency who understands your digital needs is hard.

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Crafting a Site to Show Architectural & Engineering Excellence

Crafting a Site to Show Architectural & Engineering Excellence

OVERVIEW

AWARDS WON

JRMA desperately needed an up-to-date portfolio website for lead generation that mimicked all of the elegance and class of their architectural designs.

Key Team Members

JRMA now has a world-class site they can proudly display next to their list of architectural accomplishments.

Explore Our Related Expertise

TELL A FRIEND

Finding an agency who understands your digital needs is hard.

JRMA desperately needed an up-to-date portfolio
website for lead generation that mimicked all of the
elegance and class of their architectural designs.

JRMA now has a world-class site they
can proudly display next to their list of
architectural accomplishments.