Once the UX strategy was firmly in place, we segued into design and development. During the design phase, we pumped up the visual appeal by combining artistic Instagram-worthy images, clean typography, and a friendly, calming color palette.
The website was programmed using responsive programming, which ensured visitors would have an excellent experience viewing the site, whether they were on a mobile, tablet, laptop, desktop, or large-screen device.
We elected to build the website on the WordPress CMS so the client could easily update content in the future. It also allowed us to utilize WooCommerce for the request a quote feature. The request a quote feature was unique because it allowed visitors to add multiple products to a “quote cart” that they could then submit for a comprehensive quote.
Another special feature we added to the site was a quick-view pop-up. This feature further mimicked an ecommerce experience and empowered visitors to see a quick overview of the product before committing to clicking into the internal page for more information.