We jumped into applying design styles to the wire frames to give some form to the function. The redesign of the website aligned with Redbarn’s desire to unveil a modified brand identity. Collaborating with their marketing team, our designers successfully integrated refreshed brand assets, capturing the brand’s personality into the new interactive designs.
Using the latest responsive technology, we developed the site to enable all visitor experiences to be cohesive and fluid across all devices – whether they’re viewing it on a TV, desktop, laptop, tablet, or mobile phone.
Next, we built our custom site designs on top of a WordPress CMS platform. With our development team’s organization and thoughtfulness, the redesigned backend is straightforward and user friendly, creating an effortless and stress-free experience for Redbarn employees to perform updates to the site.
We integrated Yotpo to pull customer reviews onto product pages, and integrated a third-party store locator to allow users to easily find where they could purchase any product.
One of the more challenging tasks was developing the product picker quiz. We custom-programmed this interactive and engaging quiz, asking the visitor various questions and displaying the personalized product recommendations at the end.
Lastly, Redbarn has a lot of products. Knowing how long it would take them to create individual products and input the necessary content for each, we decided it would be best if we worked together to bulk upload the products. We provided Redbarn with a spreadsheet template so they could fill in all the necessary info for all products, and we were able to batch process them into the site.