Since pets can’t speak for themselves, it is Redbarn's mission to educate pet parents and provide them with high quality natural products.
During the discovery phase, we interviewed the key stakeholders and conducted a complete audit of their current site to outline several goals for the redesign. One goal was to increase engagement and the length of time visitors spent on the website. Another goal was to give people a reason to come back on the site, increasing the number of returning visitors. A third goal was to make it easy for visitors to find the right product for their pet and drive them to purchase.
One of the things we learned during the discovery process was the important role Redbarn took in educating pet owners about what’s best for their pets by providing a wealth of information on their blog. Unfortunately, the layout of the blog was confusing, crowded, not aesthetically pleasing, and was hard for the reader to navigate to discover new content.
One interactive feature we planned out was a fun product picker quiz that helped visitors find customized product recommendations, based off of their pets’ focus areas, personality, and flavor preferences. We also strategized to included a smart store locator to show visitors where they could purchase desired products, suggested related products, and incorporated social proof through reviews.
We thoughtfully mapped out the entire user journey so a cohesive story would be formed while navigating through the different pages on the site. Using wireframes as “blueprints”, we were able to quickly verify and tweak our strategy for optimizing the user experience.
Using the latest responsive technology, we developed the site to enable all visitor experiences to be cohesive and fluid across all devices – whether they’re viewing it on a TV, desktop, laptop, tablet, or mobile phone.
Next, we built our custom site designs on top of a WordPress CMS platform. With our development team’s organization and thoughtfulness, the redesigned backend is straightforward and user friendly, creating an effortless and stress-free experience for Redbarn employees to perform updates to the site.
We integrated Yotpo to pull customer reviews onto product pages, and integrated a third-party store locator to allow users to easily find where they could purchase any product.
One of the more challenging tasks was developing the product picker quiz. We custom-programmed this interactive and engaging quiz, asking the visitor various questions and displaying the personalized product recommendations at the end.
Lastly, Redbarn has a lot of products. Knowing how long it would take them to create individual products and input the necessary content for each, we decided it would be best if we worked together to bulk upload the products. We provided Redbarn with a spreadsheet template so they could fill in all the necessary info for all products, and we were able to batch process them into the site.
After completing our test, we walked the Redbarn team through the backend showing them how to add, edit, and customize the content and images throughout the site in the future. Once they conducted their own comprehensive review of the site, we launched the site on the client’s server!
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