However, despite Augusta Financial’s reputable standing within the Southern California lending community, their website lacked basic usability and didn’t project Augusta’s credibility within the industry. Our redesign approach focused on laying out the site in a way that provided users with an easy and enjoyable experience. Not only did we enhance the look and feel of the site, but we also implemented web standards that were ignored on their old website (such as legible font sizes and having the right number of characters per line for optimal readability).
Paying attention to the small details allowed us to make the experience of learning about and applying for the right loan on Augusta Financial’s website incredibly easy and enjoyable.
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