Having been a California staple for private equity investment since 1991, Aurora Capital Partners is known for having incredibly successful relationships with the companies they invest in with their hands on approach to strategic and financial growth. With a knack for identifying and aligning themselves with outstanding management teams, they approached us to redesign their website.
Their old website was very templated and didn’t conform to usability standards. Text was strewn across the full width of pages making it incredibly difficult to read and lacked the visual imagery necessary to provide site visitors visual breaks while reading.
During the redesign, we focused on improving the user experience while creating an attractive design. Since Aurora Capital Partners are headquartered on the west coast, we included imagery that is distinctly California: from Joshua Tree to ocean-side cliffs in Monterey. In the end, Aurora Capital Partners received an extremely user-friendly website that spoke to their heritage with Californian vibes, and at the same time showcased their success as a private equity firm.