After setting our goals in the discovery phase we began building out the building blocks by wireframing the homepage and internal pages. With a focus on the copy Spotloan had already written, we were able to break this down into digestible sections with a strategic approach to building trust. With a mobile first approach this is even more difficult since we have less screen size to work with, but by laying out sections that fit all related content on the screen, we were able to create a strategy that built trust and gave users the visual break needed to continue digesting content.
Additionally, Spotloan is a member of TrustPilot, which compiles and publishes real user reviews. By using a 3rd party plugin we were able to further integrate and build trust above and beyond what most testimonials are able to achieve. Traditional testimonials on websites have been filtered through, providing only the best reviews, but since TrustPilot compiles all user reviews, we were able to provide site visitors with more transparency adding to level of trust built through traditional testimonials.