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Expertise Overview
The way business organizations source products and services is specialized and sophisticated. Because SPINX understands B2B marketing and the business development process, we take your web property and marketing to the next level and ensure it’s a powerful tool for growing your business. We do so by engaging your target audiences, differentiating you in the marketplace, and highlighting your expertise and thought leadership work.
SPINX offers carefully crafted strategy and execution for a broad range of B2B marketing tools:
Building engagement with web content that is original, relevant and fun to explore. This means imagery, video, animation, web effects and more.
Using the most effective digital advertising channels to reach your target audience, and placing your media where it’s going to best connect.
Focusing on a customer-centric experience, throughout a lead’s research and shopping experience and into your ongoing customer relationship.
Properly promoting the original content that your team creates will bolster your credibility while driving traffic to your website. Once there, we can make it easy for visitors to connect with your biz dev or sales team and start the conversation.
Crafting the most effective use of your marketing budget by balancing display, social media, search engine, influencer and content marketing. We’ll guide you toward the best ROI and help you meet your organization’s long term goals.
Leveraging the talent and expertise of your executive team, by marketing their experience, credibility in the industry, and thought leadership. Original articles and white papers can be valuable information for your those you want to connect with. By promoting the events where your team will have a presence, you can start the conversation in person.
Planning and integrating the tools that will help you capture, communicate with and analyze your prospective customers. SPINX works with a broad range of tools like SalesForce, Microsoft Dynamics CRM, Netsuite, Hubspot, Marketo, Constant Contact & more.
The customer journey is a long one in the B2B world. How can you know how effective your efforts are, if you’re not tracking them along the way? Tracking your audiences’ touch points from channel to channel and device to device, means more effective messaging and ROI optimization.
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Let our friendly web experts curate a personalized list of improvements that will help enhance the online presence of your brand.
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