Bellwether Asset Management is a prive investment firm based in Los Angeles, CA, who has carved a niche for themselves in scalable commercial real estate asset management. With over $8 billion of investments under management, Bellwether offers their clients access to a team of top-tier financial analysts with decades of industry experience.
However, despite Bellwether's world class asset management skills, their website felt like they were "the new kid on the block" rather than "first in class", and lacked usability. Navigation links were broken and the site was missing any sort of contact information.
Our redesign focused on presenting Bellwether in a contemporary, yet professional manner with an emphasis on usability. Now that the new site has launched, the redesign has been a huge improvement. Visitors have easy access to information about Bellwether's services and portfolio, and prospective clients are given easy access to contact info, making easy for anyone to reach out and connect with Bellwether, no matter where they are in their user journey.