With an antiquated design and a confusing layout, Momentous was falling behind their competitors online. They urgently needed a new look and feel to show their leadership in the insurance industry.
We also reviewed competitor sites to evaluate how they were positioning themselves in the high-end insurance industry. We took a look at both commonalities and shortcomings, and we found opportunities where we could enable Momentous to stand out from of their competitors.
One of the biggest challenges with the website was the service details pages. Momentous offers a wide variety of services, and the content assembled to promote them varied from service to service. For example, some services had case studies, some had FAQs, some just had paragraphs of copy, etc. So, we had to determine how this content would be laid out to allow for consistency between the service sections while maintaining flexibility with what content needed to show on a services page.
We solved this by prioritizing the various pieces within a service page hiding any parts where the client didn’t have content. This allowed us to keep things flexible while establishing a clean and elegant design.
One of the things we noticed during the discovery phase was that the majority of their competitors used a carousel of images on their homepage. To set Momentous apart, we decided to employ some of the latest technology and set the tone of the homepage with eye-catching movement at the same time. Using an HTML5 video depicting things their potential clients could insure, visitors landing on the homepage were greeted with available insurance solutions right off the bat.
Once testing was complete, we were ready to launch. Taking Momentous’ analytics report, we determined the time when the fewest amount of users would be on the site and used that as our window of opportunity to bring the new site onto the web. After a successful launch and an additional round of testing to ensure everything was working properly, the new site was ready to go!
Keep an eye out for awesome web content heading straight for your inbox!
Let our friendly web experts curate a personalized list of improvements that will help enhance the online presence of your brand.