A Professional Makeup Brand Website Designed for the Spotlight

Ben Nye Website Redesign


Ben Nye is one of the leading manufacturers of theatrical, television, and special effects cosmetics. Founded in 1967 and family run, they have an incredible customer base but their marketing was a bit behind the times. Limited to mostly trade shows and by word of mouth, Ben Nye came to us to help make a dramatic change to their website, striving to make it as visually pleasing as their products.


  • +95%

    Avg. session duration
  • -40%

    Bounce rate
  • +122%

  • +94%

    Organic search traffic

Ben Nye’s old website was not responsive on mobile devices,
which was a big usability problem for their target audience.

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  • Ben Nye Website Redesign UX Strategy Image 1
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Ben Nye’s new website put them in a position to be
able to speak as highly about their digital presence
as their customers speak about their makeup.


With a fresh new website, Ben Nye has brought their digital presence into the modern era. In love with their new site, the team at Ben Nye has been able to take advantage of the buzz around their products and leverage their new marketing tool (at trade shows and beyond)!

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