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Expertise Overview
Stellus needed help telling their brand story online in a way that was both engaging and impactful.
Stakeholder interviews uncovered a wishlist of improvements and allowed us to hone in on our key goals for the project. Our competitive analysis allowed us to compare how Stellus fit into their market, and how to best differentiate them from other firms within the same space.
We engaged with Stellus in several branding exercises to uncover the essence of their company, which served as a guide for us as we crafted their branding strategy.
For typography, we selected a clean and professional typeface to further convey Stellus’s competence.
For the logo, we played off of the origins of their name: Stellus is the combination of the Latin words “Stella” (English: Star) and “Solus” (English: Lone), which gives a nod to their location within the Lone Star state. The combination of the star pattern and the compass speaks to the expert guidance Stellus provides for all the companies it works with.
When it came to the site structure, we kept things simple and easy to navigate. We set up the sitemap to make it intuitive for visitors to find what they’re looking for, and structured pages in a way that made the content both engaging and easy to digest.
On the homepage, we designed an interactive compass, pulled from the design language we created, and used each point on the compass to call out a different core value. The designs we created successfully displayed the professionalism and stability Stellus aimed to convey to their target audiences.
Once the designs were complete, we started coding the frontend and backend systems. We elected to create our custom build on top of the WordPress content management system (CMS) to allow Stellus admin the ability to easily update and edit content on the site in the future.
We also integrated Stellus’s investor communications platform into the site to allow all information to be accessible from one place. And we programmed everything to be responsive so the site would be optimized for usability on desktop, tablet, and mobile devices.
We tested thoroughly on multiple browsers and devices to verify that the website was optimized for all screen sizes. After reviewing everything and training the client on how the content management system (CMS) works, we started prepping for launch.
We put together a thorough launch plan to make sure we were set up for a smooth launch. After receiving the green light to go live, we launched the site.
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