With strong brand elements in place to tell the brand story, we jumped into building out the designs of the site. We combined the colors, typography, and design patterns we established during the strategy phase with compelling imagery and whitespace to craft a modern design.
On the homepage, we designed an interactive compass, pulled from the design language we created, and used each point on the compass to call out a different core value. The designs we created successfully displayed the professionalism and stability Stellus aimed to convey to their target audiences.
Once the designs were complete, we started coding the frontend and backend systems. We elected to create our custom build on top of the WordPress content management system (CMS) to allow Stellus admin the ability to easily update and edit content on the site in the future.
We also integrated Stellus’s investor communications platform into the site to allow all information to be accessible from one place. And we programmed everything to be responsive so the site would be optimized for usability on desktop, tablet, and mobile devices.