Although Bid2Bring had a website set up to lead potential clients to the app stores, it was not optimized for conversion, and the site structure was really confusing. In our approach, we designed the homepage to target both bringers and customers and give a high level overview of what the app is and how it works. We then included pages that allowed either customers or drivers to dive deep into what Bid2Bring offers to them. We used intentional imagery across the site to help visitors identify with the scenarios in the images and imagine themselves using the app.
The website is easy to digest, helping Bid2Bring gain traction and become a go-to application for deliveries of all kinds.
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