Google content update, more well known as the “Helpful Content Update” is an algorithm designed to counter content whose only purpose is to get a high SERP ranking.
Google’s mission has always been to provide helpful search results to its users. That’s why it has developed many systems and checks to make sure only the most helpful, and valuable content gets to rank high. But, as is the case with all things manmade, people figure out loopholes to cheat the system.
Writing content optimized for ranking while not actually being helpful to humans used to be a loophole. People just used AI content-generating tools to create SEO-optimized content with generic data that wasn’t particularly useful. This was a foolproof strategy for a long time, until now. The most recent Google Helpful Content Updates have made it possible to detect such “hollow content” and rank it appropriately.
This means that writers can no longer rely on tools to do their job, but that is not entirely true. Paraphrasing tool are still an attractive alternative to content-generating tools. Let’s see how.
How to use Paraphrasers to avoid AI Content Penalties?
Content writers had to use tools to meet their massive workloads, but now that content generators are out of the picture, what can be done?
The answer is paraphrasing tool. They won’t take as much load off as content generators, but they also won’t make content that gets penalized for being AI-generated.
1. Use Paraphrasers on Your low-Quality Drafts
Maybe you are the type of writer who is great at research and can come up with useful ideas and content, but you are unable to articulate them well. There is good news for you. You can use a rephrasing tool to take full advantage of the Google helpful content update and make your content rank high.
Issues with readability and tough vocabulary can result in a bad user experience, the same goes for confusing write-ups. But as long as your content is genuinely useful, a paraphrasing tool can help you out.
Using a paraphrasing tool to improve your content is not flagged by the helpful content algorithm. That’s because the tool is simply altering your real content to make it easier to read. This way you avoid the AI content penalty because your content is not “hollow”.
2. Update Old Content with Paraphrasing Tools
You can use paraphrasing tools to improve your older content without any risk of getting penalized for AI content. As long as you use paraphrasers on human written content, you can avoid that penalty. Of course, the article/blog post must contain helpful information as well.
So, sometimes, a situation arises in which you have old published content that is still relevant but is not performing well. Instead of having an AI generator create new content for ranking on the same topic, just use a paraphraser on the old content.
The paraphrasing tool will make that post more engaging and better to read. This improves the user experience and raises the ranking of the page, all while staying within the limits of the helpful content algorithm.
3. Use Paraphrasers to Emphasize the Important Parts of Your Content
If you do not have good writing skills, your write-ups can feel as if they have missed the point. That happens when too much time is spent on explaining the background information while the actual helpful stuff is shoehorned at the end.
This can make the readers feel as if they wasted their time, and the search engine algorithm can pick up on that. This can motivate some people to rely on AI content generators and create content that looks like it is helpful. However, even here the paraphrasing tool is a better alternative.
With a paraphrasing tool, you can pull emphasis away from the fluff and bring the important parts to the forefront. To do this, users need to find an AI paraphraser that has multiple rephrasing modes. Then they need to paraphrase the useful parts of their content with the most advanced mode.
Additionally, if you use a summarizing tool to shorten the fluff, the results can be astounding. The focus will shift from the less useful part of the content to the most useful.
And these are three ways in which paraphrasing tools can help with Google’s helpful content update. By using a paraphraser in the ways described above, you can make sure that your content won’t be penalized for being AI-generated. It will also be prioritized for being helpful to its readers. This will result in better SERP ranking and higher website traffic.