Content, Social Media

Make Social Media Work for You with Shareable Content

Today, social media is perhaps the best all-in-one platform for businesses. It can be used to provide information to customers, advertise, and answer questions and concerns. The greater the audience that a business’s social media reaches, the more benefits they’ll receive. High quality blog posts, articles, and statuses are important, but they also need to […]

Content

Content Remarketing: Explanation and Tips for Success

Content marketing is a staple in every successful business’s campaign strategy. For years, content marketers have published blog posts, long-form articles, white papers, ebooks, and other valuable bits of content to attract new leads and engage with current clients, with significant returns on investment (ROI) across the board. However, there’s a new trick in the […]

Content

Content Expansion: Maximizing Your Content for Better Business

You’ve optimized your website for search engines, worked with experts to write award-winning blogs, and mastered the evasive art of content writing. Now you can kick back, relax, and enjoy steady site traffic, right? Wrong. Optimizing your content is an integral cog in the equation for website success, but it’s unfortunately not the only factor. […]

Branding, Content

How to Market Your Brand with Video Content Effectively

Depending on your niche and company image, some forms of content will be far more effective than others. Video content, however, is increasingly valuable to marketers in all industries. The immense power of video to reach a widespread audience is no longer debated – it’s a fact. Consumers view companies that post video content as […]

Content

How Content Will Continue to Change in 2016

Content marketing isn’t a hard science, but it’s still relatively new, and the practices that govern successful content marketing constantly fluctuate with prevailing trends. Because of the changing nature of content, businesses should devote ample time to their creation process to make sure content is always up to date with new standards. The latter months […]