Business, Online Marketing Tips

8 Holiday Marketing Strategies that Target Millennial Shoppers

Holiday marketing has transformed in the last decade as millennial-age shoppers started to overtake other generations in the market. As Millennials join the upper echelons of the workforce, they represent more buying power than ever. Businesses must leverage new tactics to reach these shoppers, especially during the holidays. Here’s how to market to Millennials during […]

Branding, Business, Online Marketing Tips

The Latest Trends in Digital Marketing

Digital marketing is a constantly shifting landscape. Trends can change in the blink of an eye, and digital marketing professionals are constantly looking for new ways to leverage the power of the internet to make more connections with their audiences. For better or for worse, digital marketing is here to stay, and it should be […]

Online Marketing Tips

Five Tips for Winning at Multichannel Online Marketing

Gone are the days when a shopper went to their local radio store, browsed the options on the shelf, and went home with the best choice. Years of consumer reports, television ads, newspaper articles, blogs, online reviews, and apps have made the shopping process a very complex thing indeed. Shoppers have dozens of options to […]

Branding, Online Marketing Tips

Niche Market Campaign Takes a Special Approach

You may own a large corporation or a small business, but campaigns to niche markets can be valuable additions to your marketing tool set. However, niche marketing requires a different campaign than mass marketing does. When you prepare such a campaign, consider and account for these differences. Audience Characteristics Part of every niche marketing campaign […]