The pharmaceutical industry faces unique challenges and opportunities in the digital world.

If you’re looking for a simple way to increase traffic to your website and increase lead generation, your best bet is to boost the number of blogs your business publishes per month. Blogging is the most effective way to engage with your audience, establish and retain credibility, support search optimization, and most notably, attract new clients.

You’ve got a company Facebook page. You’ve set up a killer social media editorial calendar. You spent a considerable amount of time scouring the web for insightful and interesting content to regularly post for your fans. It might be true that your average Facebook post reaches only 12% of your followers, but even those followers seem to be asleep. What gives? The answer might be a matter of not what you’re saying, but how you’re saying it.

So your business needs a stunning company website. A visually engaging site that will boost business and differentiate yourself from your competitors. Ultimately, the quality of design is a direct reflection on you and your business, which makes hiring the right website designer one of the most important decisions you will make. Continue reading to discover the 7 essential traits to look for.

2013 is the year of content marketing. No matter what kind of business you are in, you should be publishing content that is useful, on-brand, sticky enough to keep your audience coming back for more, and above all, written for humans (not just the search engines).

Using Facebook to launch a successful online marketing campaign for your business can be tricky, especially if you're trying to keep up with the latest tips, tricks, and statistics. The digital landscape changes daily but thankfully you've got SPINX, your friendly online marketing resource, on your side to help lead the way.