Design, UX

Take User Experience Personalization to the Next Level

The trend toward greater personalization has grown in the last year and so has the technology to make it happen. To maintain a base of loyal customers, a brand must show that it’s listening to user actions and behaviors and adapting according to that information. Unfortunately, the lag time it takes to process data and […]


How Apple’s latest AR Engine Could Affect UX

Apple developers made more than just superficial changes when they created the iPhone X. Inside the phone, a special “neural engine” gives the technology artificial intelligence (AI) and augmented reality (AR) capabilities. The engine could signify the future of smartphones, which rely on machine-learning algorithms. What could the arrival of iOS 11 mean for UX […]


Purdue University’s Sensor Could Change the User Experience

Purdue University recently developed iSoft, a technology that attaches to everyday objects as wearable technology. iSoft is customizable, and it could help industries ranging from health monitoring and athletics to virtual reality. iSoft turns everything into a controller, allowing real-time control over digital devices. Users can create their own personalized sensors. iSoft could figure largely […]

Design, UX

Improving Security with Better UX Design

Internet users expect the sites they visit to offer a secure and user-friendly experience. They trust companies to maintain SSL certificates, to use compliant payment services, and to protect their information from hackers. Every site is vulnerable to some level of attack. In addition to employee training and conventional network security tactics, many companies use […]

Design, UX, Web Development

8 Design Elements that Make Real Estate Sites Shine

People make purchasing decisions with their eyes first. For realtors, that means making every effort to impress long before an open house. Your online presence needs to shine to pull in serious prospective buyers and sell your brand to interested sellers. Certain design elements can give your site the extra oomph needed to begin valuable […]

UX, Web Development

Is Too Much Efficiency Tanking Your UX?

Einstein famously said, “Keep everything as simple as possible, but not simpler.” In an effort to ensure all your processes are streamlined, your website might actually leave users in the lurch. While businesses want their website to feel clean and simple, too much simplicity can be confusing. Simplicity can be the key element in an […]