B2B, Business, UX

What UX Data Should Every Company Collect?

Effectively managing the user experience (UX) – like most website strategies – relies on data. Data informs the decisions of website designers by tracking user behavior, making analytics visible, and gathering customer information. It gives designers the ability to make choices based on real user data, not speculation. Designers would be flying blind without UX […]

Business, Design, UX

Enterprise UX: The Struggle is Real

Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees feel frustration because they must use the software to work, but can find it difficult to navigate. Employers hold on to outdated technology because replacing it sounds too expensive and […]

SPINX News, UX

UX Events for the Rest of 2017 (Don’t Miss Out!)

Like other areas in the field of technology, UX trends and best practices constantly evolve. The best UX designers are constantly learning about ways to make the user experience more simple, engaging, and impactful. This year, high profile UX events are bringing together some of the best minds in the industry. If you’re searching for […]

Design, UX

How to Revamp Your Site’s Photography in 2017

We’ve all heard the expression, “a picture is worth a thousand words,” so you want the photos on your website to really stand out to draw in new customers. One of the biggest rules when choosing images for your website is to avoid stock photographs. It is tempting to choosing stock images because they’re typically […]

Design, UX

How Augmented and Virtual Realities May Change Web Design

Virtual reality has been around for years, but it hasn’t journeyed far from the sci-fi realm – until now. Once reserved for trekkies and gaming enthusiasts, virtual reality and its partner, augmented reality, are hitting the mainstream. Big sponsorship from tech giants like Facebook (proud owners of Oculus Rift) and Google are making VR headsets […]

UX

Better UX in 2017

With the digital business world expanding rapidly, competition for customers is fierce. One of the best ways to increase conversions and turn website visitors into paying customers is incorporating great user experience (UX) design. Solid, well-crafted UX enhances a customer’s journey with your brand. In the last year or so, UX design has advanced considerably, […]