Strategic Growth Unleashed Through an Investment Firm Website Transformation
Curewell Capital Redesign & Development
Overview
Curewell Capital is a growth-oriented investment firm that brings decades of experience to their partners. Focused on healthcare services, pharmaceutical services, medical devices, and healthcare technology, they help industry-leading healthcare companies scale their business and grow.
A super basic website wasn’t conveying the depth of knowledge Curewell brings to their partner companies.
Discovery
Curewell came to us in search of a revamped investment firm website that would better align with their business identity and project a more professional image.
Their main objective was to create an online presence that could effectively communicate their extensive experience and knowledge, highlighting their capability to facilitate growth for their partner companies.
During our collaborative discovery process, we absorbed their brand identity, identified their target audience, unraveled audience desires and necessities, and defined the actions they intended for the audience to take. This comprehensive understanding laid the groundwork for our recommended website strategy.
before
UX Strategy
The strategy phase found us laying out the website structure in a way that would speak to their target audience.
In taking on this project, we took a holistic approach, scrutinizing every detail, from the homepage to the Portfolio and Team sections. Our focus was on creating a user journey that perfectly met the expectations of their audience.
Drawing from our vast experience in investment firm websites, we arrived well-prepared with research insights to effectively address the needs of their target audience.
Build
In the realm of website branding, Curewell granted us a blank canvas.
With their logo and a handful of marketing materials at our disposal, it was our task to harness our expertise and convey the brand story through choices in typography, color, and imagery throughout the website.
Our approach involved building customized website designs on the WordPress content management system (CMS), a prevalent choice for investment firm websites. This ensures that Curewell can update the website with ease, keeping the content fresh and accurate.
We placed a high emphasis on ensuring that the website we created was fully responsive, providing visitors with an optimal experience on any device. Additionally, our coding was meticulously crafted to facilitate easy search engine crawling and content indexing for enhanced organic rankings.
Test & Launch
Having wrapped up the coding phase, we swiftly transitioned into a meticulous testing process for the website and CMS, with a focus on ensuring all components functioned seamlessly as planned and that the CMS connection was spot-on.
One crucial element of our testing process was verifying that the website functioned flawlessly on a variety of devices and browsers, with immediate attention to resolving any anomalies.
After wrapping up our thorough testing, we placed the website into the capable hands of Curewell’s team for their final review and testing, signaling the final steps before the site’s official launch. Our extensive launch checklist made sure we weren’t forgetting anything, and then we pushed the site live!
Closing Thoughts
The outcome was a captivating, expertly crafted website that beautifully showcased the remarkable achievements Curewell has accomplished for their partners. Gone are the days of a plain online presence; their new site leaves a lasting impression and continues to awe their intended audience.
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