Envisioning the Future of Business with a Hub Full of Legal Guidance and Business Strategy

Build

With a solid strategy in place, it was time for the build! We got to do one of our favorite things - create a brand identity from the ground up - with GrowthStudio.

Our talented design team began with a color palette and logo exploration with the client. With intentionality driving every design decision, they crafted a color palette that was full of vibrant, life-giving greens and energetic blues that spoke to the innovative growth-focused mindset of GrowthStudio. Hand-crafted logo concepts depicting life and upward movement gave the GrowthStudio team several solid options to choose from. Collaborative iteration through our logo creation process helped us arrive at a final logo that is friendly, modern, and flourishing.

After the logo and color palette was in place, we jumped into designing the website experience. It's always fun to see all of the planning and strategy come to life in front of your eyes as font styles, color palettes, and imagery are combined into user friend design patterns. The use of modern abstract patterns and gradients across the site, paired with lifestyle people-focused imagery resonates with those who would be looking for guidance in the start-up space. Strategically placed pops of color and a clear information hierarchy helps the eye to focus on what is most important content on the page.

Going hand and hand with design, we were also crafting the copy to be use across the site. Our copywriter skillfully wrote all of the copy in a tone that was straight-forward, optimistic, and elevating.

Once the designs were established, we moved into coding everything. We elected to pair our custom designs with the user-friendly content management system (CMS) Wordpress. This allows the GrowthStudio team to self-manage the site after it's launch to ensure the site is always kept up-to-date with fresh content. Our front-end development team took special care when coding the site to be responsive, to ensure visitors had an optimal experience on both desktop and mobile devices.

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Envisioning the Future of Business with a Hub Full of Legal Guidance and Business Strategy

OVERVIEW

Crowell & Moring came to us with just an idea -
no name, no branding - and we excitedly jumped in
to help build everything from the ground up.

Starting with nothing, we carefully crafted an
innovative and growth-focused brand voice for
GrowthStudio and integrated it into an invaluable
online hub for emerging startup companies.

CLOSING THOUGHTS

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