Top Mobile App Development Companies for your Project in 2020

Accelerates sales and boost profit

The mobile app helps increase customer satisfaction, which typically accelerates sales. The more interested and pleased your customers are with your brand, the higher consumer demand will grow. And let us assure you, if your product is popular amongst your customers, the rise in demand is going to provide you some serious returns.

By selecting the right development partner, right programming language, and platform, the cost of developing the mobile app will be lower, which will give you the best return on investment. A combination of a mobile app with a responsive website will not only boost sales but will also help you enhance customer experience and gain loyalty.

On the contrary, seeing unprecedented times due to COVID-19, there is a significant rise in online shopping and mobile apps. If your mobile app can encourage more purchases with security and people’s safety, it is likely your sales will rise, and you will not miss out on the huge chunk of change from an ever-growing market.

Boosts brand awareness and recognition

The definition of customer service has completely changed in the digital era, with mobile apps being the real game-changer. A robust mobile presence is an interface geared specifically to provide customers with the best user experience to decide whether they want to buy your product. The majority of the leading companies see the mobile app as a primary means to improve customer service, which will boost brand awareness and recognition.

The mobile app helps you build stronger relationships with your customers, build trust, which will later help them commit to your brand. Mobile marketing strategies are a thing, enabling companies to strengthen brand name, educate, and connect better with customers. You can also provide value to your customers in forms of rewards or offers to stick around with you.

For example, Starbucks uses its mobile app to offer exclusive rewards to its app subscribers, which motivates users to buy coffee from them. They even allow customers to pay directly from the app to speed up the transaction process, which enhances user experience.

Offers competitive edge

The central importance of having your mobile app is it offers a competitive edge and helps you capture a significant market share to stand out from the crowd and grab users’ attention. By the time your competitors come up with their mobile app, you would have, effectively managed customer engagement, build a loyal customer base.

The mobile app is indeed a great tool to engage customers, is essential for communication and marketing, and reverse communication. Customers love it when their feedbacks are considered, and their complaints are heard. This is where a mobile app comes into the picture, giving you that extra edge to listen to your customers and offer them better services than your competitors, which your customers would really need and appreciate.

A key to better business

The mobile app has revolutionized the retail experience enabling businesses to remain ahead of customer expectations by delivering unique customer experience. A robust and scalable mobile app is a key to better business driving digital process in the company, significantly cutting down costs, and brick-and-mortar stores and associated costs, thus increasing profitability.

There are many start-ups and businesses built mainly on mobile apps. In fact, during this COVID-19 situation, more and more companies opt for a mobile-driven business strategy to remain up & running smoothly. Making payments, shopping, and booking appointments easily, the mobile app is indeed a boon to the business

Boosts security and new client data retrieval

A custom mobile application made solely for your business can boost data security and can easily integrate with your existing CRM software to function smoothly without any errors. If your app is customized based on your business requirements, then just by a simple survey forms can help you get the required client information.

A mobile app can be a discreet way of collecting client information and saving time and money, as well as, increasing your database. Maintenance is easy, enables real-time check-in project progress, and helps businesses record digital files seamlessly for accountability. These recordings can then be accessed later to help you serve customers better.

Stage 2: Wireframe and Designs

Once you have your app planned, you can move into the second stage of creating wireframes, prototypes, and final design – look and feel of the application. Characterizing the idea of your app in visual terms will help you finalize how your application will develop. The design phase is divided into stages that involve creating wireframes and prototypes based on two aspects: functionality and the User Interface (UI).

Wireframing is a rough draft focusing on core visual structure and arranging the layout of the app and in a way that makes sense for the end-user. The UX designer creates alignment between the design elements, and the UI designer builds the look and feel of the app. The design phase involves numerous audits and multiple processes to get a clear visual direction regarding the final product.

Stage 3: Development Phase

The development phase is more consulting and technical-oriented, involving all the coding and programming of your mobile application. The phase is divided into distinct parts: prototyping and building the actual product.

Prototyping is an invaluable part of the mobile app development lifecycle, where a working prototype validates functionality, test design ideas, and visual details, before moving ahead with the actual build process. As the development progresses, the core functionality is incorporated. Prototyping helps translate the initial ideas into a practical model and test what might be missing or needs to be added.

Stage 4: QA and Testing

If your project is complex, you may want to consider agile methodologies for development and mobile app testing, which may further help in early deployments and constant improvements. In the QA and testing phase, developers may want to make sure that everything in the app runs smoothly and that there are no bugs or errors.

Mobile app testing goes through various types of testing –

1. Compatibility Testing – These tests are done to check combability with various devices, different hardware, and operating systems. How is the performance of the app on different browsers? Check the effects of low-bandwidth on the mobile app.

2. Performance Testing – Various types of performance testing are done on the mobile app. How much load the app can take? How does the app react during a sudden surge of users? What is the breaking point of the app under high loads? How quickly the app responds after crashing.

3. Database Testing – It is a specific test to check the effects of data volume on the database. How much volume can the database handle? How quickly can it perform queries? How are multiple questions dealt with? Is the correct data retrieved to every user?

4. Security Testing – Test is performed to check whether authentication is working as expected. Another set of tests to monitor unauthorized access. Users should not have all the accesses; for example, admin access or developer access is role-specific and given only to a few individuals.

5. Other Testing – If your mobile app is used across regions, then it should be tested for multiple languages, seamless transition between time zones, and time formats. If applicable, adherence to local laws.

Stage 5: Beta Deploy

Every development company should minimize the number of errors or breaks as much as possible before the final launch. Beta testing helps the company eliminate inadequate risks/failures to make the app retain in the market for long.

You can beta test either using an open sale for members or select a small group of users beforehand. The application should be tested on some aspects, including usability, data security, performance, interface, etc. The test is intended to check whether all the functions are working as expected. Once the test passes the user acceptance test, you will receive certain feedback, which will help you determine if the app is user-friendly or can handle real-world conditions. The users report back the issues and the flaws which are fixed by the developers. Such early app reviews are incredibly essential to eliminate poor ratings that can get your app off the ground.

Stage 6: Production Deployment/App Launch/Marketing

All right, your app has been conceptualized, designed, developed, passed the testing phase, and now is finally ready to launch on the App Store or Play Store. With millions of apps present on the major app stores, how are you going to make sure users are attracted and download your app? You can follow the below steps to create some buzz around your app –

• App Store Optimization (ASO) should be the first process to follow. This increases your app’s chances to rank higher in the search results on the app store. Make sure to have a catchy name for your mobile app.

• You can make some noise by writing stunning articles/write-ups to promote your app and launch your app in the market with the right marketing strategies like social media promotions, email marketing, videos, etc.

• Use your existing website to promote your mobile app. Prepare a list of keywords around your mobile app and use them.

• Besides advertising and marketing, to encourage users to download your app, several incentives can be used. From discounted service, free items to in-app rewards can be used.

But remember, your app development doesn’t end here. Once you have launched the app, you will start getting feedback from the users, which you will need to incorporate in your app’s future versions. Thus, your app will require proper maintenance and support.

Stage 7: Maintenance and support

There are many facets to the maintenance of your mobile app, like upgrades, promotions, reviews, and feedback. Make sure your app is up-to-date based on frequent updates of devices (hardware) and software. Incorporating user reviews is vital for your app’s popularity and ranking in the store. Typically, after the launch of the first version, the development cycle begins again based on the users’ reviews.

Make sure the development team you select has enough resources to maintain your product, offers a long-term commitment to support the product, and actively listens to the reviews to implement them to fix the bugs. With this, you will have a successful app and a loyal user base that will help you build your brand.

Quick turnaround time

Your competition demands a lesser time to market. Setting up an in-house project with all resources and infrastructure is extremely time-consuming. Professional app development companies have all the infrastructure in place for various types of development. The competitive app development industry requires companies to quickly and efficiently deliver projects. App development companies have another reason for a quick turnaround. As they have a list of projects to be completed and clients to be onboarded.

Able to work with multiple technologies

All the mobile app development companies have a full-time expert on various technologies. It’s a significant advantage for your company. App development companies have experience in multiple projects across industries. They can consult you on the right mix of features and technologies needed for your app. These professional companies stay ahead in the competitive sector by using the latest technologies, giving your mobile app an edge over others.

Managing Risk

Mobile apps need to adhere to strict privacy and data laws, amongst others. These regulations can vary with region. Keeping track of all the rules and changes can be cumbersome. Missing out on any regulation can warrant financial fees or exclusion of the app from app stores. Other risks with in-house projects are midway budget reduction and delay in delivery. These professional companies are contractually obliged to deliver a mobile app in a timeframe within the budget.

Expertise and high-quality professionalism

Outsourcing to a professional company gives you the flexibility of choosing from a vast talent pool. The companies have various technical and domain experts. Years of experience are present in every app development team. Professional app development companies share case studies and references of previous work. You can also go online and check their work. You can make sure of the work quality you will be getting. You can also contact past clients to ascertain their professionalism and any delays in the delivery or miscommunication.

End-to-end solutions at one place

Mobile app development companies offer a wide range of services. The companies start by conducting business analysis along with your company. Then other services follow from ideation, conceptualization, development, deployment to maintenance.

You can choose the range of services as per your requirements. From customized solutions to end-to-end solutions, development companies cater to every need. Once the app is deployed, their experts help you integrate the mobile app in your existing IT infrastructure.

On-going maintenance

Developing an app is not enough. The app needs constant technical support. New features in the app should be updated with changing consumers’ demands. The digital ecosystem is growing, and so are the threats. Your app would require regular security updates and patches. Secured apps increase consumer confidence.

With the constant upgrade in hardware and software, users often encounter issues. Resolving the bugs becomes the primary objective. As the user base grows, further optimization is needed for a glitch-free experience.