Finding an agency who understands your digital needs is hard.
Let our amazing team help you craft your digital strategy today.CONTACT
What is the first thing you do when you need to find information on a new book or a movie? Or even when you need to find a recipe or new marketing ideas?
You turn to Google for answers, right?
But did you know almost 89% B2B researchers and 70% millennials also do the same? If you are facing problems or challenges, need new ideas, or even if you need a simple opinion on some topic, you Google it. Period.
And so, it is said, if your business is not listed on Google, you don’t exist. Simply.
You at least need some presence on Google to make your business survive long in this tough competition, acquire new customers, and get found online. In this guide, we will help you discover a strategy to build this presence using Search Engine Optimization (SEO).
From biggest brands to small start-up businesses to modest personal websites, use SEO to stay on track and provide higher visibility to the organization in this digital era. So, before we begin telling you all about these incredible fast-paced and dynamic opportunity, let us highlight top 13 SEO companies that you need to keep track of who is amazingly professional and can help you in your SEO activities.
WebPageFX is one of the top SEO agencies with twenty-four years of experience. The agency is tech-enabled that focuses on revenue-generating for its clients. WebPageFX designs and implements SEO strategies that generate traffic and revenue. It boasts of generating $2.4 billion revenue for its partners over half a decade.
The firm is Google Analytics certified making it a data-driven agency. Apart from SEO, the agency also provides several other services like content marketing, website development, and social media marketing. The firm has multiple plans to suit every business type and needs making it a go-to agency for SEO.
PaulB Parts, Furbo, Walmart, Verizon, Auntie Anne’s, 1&1, Subway, Jiffy Lube, Food Lion, FujiFilm, Buffalo Wild Wings, Dover Downs, Giant Foods, Wrangler, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
Industry experts John Lincoln and Krish Coughran co-founded Ignite Visibility. Did you know John Lincoln was named “Search Marketer of the Year” in 2017 by Search Engine Land? The firm offers a variety of services like SEO, Local and International SEO, SEO consulting, eCommerce SEO amongst others making it a preferred SEO agency.
The firm is process-oriented, starting with keyword analysis and assignment, then moving on to On-Site Code Optimization, Content SEO, On-Site Internal Link Optimization, and Advanced SEO with External Linking. Ignite Visibility regularly contributes to the industry in the form of blogs, podcasts, and webinars. The firm has also created “SEO: The Movie” and “Social Media Marketing: The Movie” helping companies understand the influence of SEO and marketing.
Tony Robbins, Sharp Healthcare, The Knot Worldwide, National Funding, EOS Fitness, The General Insurance, Accredited Debt Relief, COX Communications, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
Boostability has over a decade of experience in providing SEO services. Jared Turner, the founder, started the firm with a vision to help small businesses succeed online. The firm has its proprietary SEO platform called LaunchPad to deliver vital SEO insights and allow companies to create a data-driven strategy. LaunchPad also provides SEO reporting to clients helping them check campaign performance and measure success. The agency believes in using technology to deliver better SEO.
With a presence in 15 countries Boostability, incorporates the best practices followed worldwide. The SEO agency is technology-powered and people-enabled. Their team of experts will help your company grow and find success online. If you are a small business planning to explore the online world, Boostability is one of the best SEO agencies to work with.
Artbeats, Alegria Shoes, Dexter Law, JD Power, Decision, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
Thrive Internet Marketing Agency is one of the leading SEO services providers in 25 cities across the US. It has over a decade of experience in providing B2B and B2C SEO services. The agency has dedicated SEO professionals with rich experience and in-depth knowledge. Whether it’s organic SEO, Link building, Onsite SEO, or Custom SEO Strategy, Thrive has done it all. The agency follows “Agile SEO,” which creates a campaign framework that delivers value for your business.
Thrive has experience in a variety of industries like Education, Finance, Healthcare, Home Services, and Manufacturing. Thrive believes in contributing to the industry. It has thousands of subscribers for their weekly posts discussing industry trends and best practices.
Restoration 1, Driver Support, Tavistock Restaurant Group, BMS Cat, Berryman Products, GAINSCO Auto Insurance, Ready Seal, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
Are you looking for planned and professional SEO Services to take your business to a different level? SPINX Digital, one of the top SEO companies in Chicago, offers comprehensive SEO solutions built on smart goals to improve your likelihood of appearing in search results. Their tailor-made SEO plans can help you achieve significant results through targeted keywords, active Google business listings, and content or image optimization, and more.
SEO is not like a ‘one-time’ thing. If you want to grow in today’s digital era, you need constant maintenance and adjustments. Working with a company that would not only listen to your business goals but also helps to derive the desired results. SPINX Digital is an SEO Company made of experienced professionals. SPINX Digital experienced professionals onboard providing various services, including web development, SEO, and social media marketing. They have skillsets for remarketing, and content marketing, too. They will flawlessly help your website get valuable leads that will be converted into your customers.
Amazon, General Electric, CNBC, Merle Norman Cosmetics, Physicians Formula, Beats Audio, Wet n Wild, Lip Smacker, and more.
Midmarket, Small business, EnterpriseGO TO WEBSITE
SEO.com is a performance-driven SEO agency. With over ten years of industry experience, the agency has worked with well-known Fortune 500 companies and locally-focused startups. The agency designs customer-specific campaigns that help attract more traffic, more leads, and more revenue, eventually leading to business growth.
The firm has a focus on metrics that helps them deliver successful results. Their record is impeccable. Having worked so long in the SEO industry, the agency understands the modern approach required to provide comprehensive SEO services. SEO.com has flexible pricing to suit every need. If you are looking for an SEO service within your budget and that delivers outstanding results, you are at the right place.
Dell, Mrs. Fields Cookies, Jaybird Sport, Mary Kay, ZAGG, Alpha Graphics, Bulk Apothecary, Hazzouri Dental, and Hillsboro Aero Academy, Utah’s Realtors, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
A glance at their enviable portfolio, you will realize SEO Brand is a big fish in the SEO industry. Established in 2006, the firm works with small to large companies. It has helped grow small brands into national brands. It has a very streamlined approach to transforming your SEO practices. From analyzing to executing strategies, the firm promises to blow away your competition.
The agency boasts of having a retention rate of 90%. It speaks volumes of their work and customer satisfaction. The agency focuses more on return of interest rather than metrics. Their strategy has consistently given ten times the ROI to their clients.
Ceridian, Mont Blanc, Sotheby’s International Realty, LG, Uniden, US Department of State, Ritz Carlton, DWK Life Sciences, Duty Free Americas, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
Straight North has close to three decades of experience in SEO services. It is present across eight locations in the US with over 100 employees. The firm has all the skillset required to take your company to the next level in SEO and marketing. Irrespective of the size, the agency helps all kinds of businesses from B2B to B2C companies.
Its expertise is in generating sales leads, E-commerce and Enterprise SEO, Keyword Research, and SEO copywriting. The team has in-depth knowledge of SEO that enables them to deliver powerful campaigns that deliver results. This result-driven agency will make sure that every click counts.
Chicago Bears, Fiserv, Nicor Gas, Hub Group, UPS, HomeAdvisor, Harvard, Trustwave, New City Moving, Advanced Technology Solutions, Follett, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
With just over a decade and Higher Visibility is winning praise and awards. Higher Visibility has a laser focus on generating positive ROI for its clients. The agency has experience in working with Fortune 500 companies as well as a small local business. The experienced team can take your SEO to the next level and help grow your company.
The ultimate goal of the agency is to get you more conversion while improving your rankings and increasing your traffic. With tailored strategies and a focus on targets, the agency promises to deliver results measured by data. The agency actively participates in sharing best practices and knowledge with the industry. They actively share blogs, provide free SEO tools, and create guides to help others.
Barefoot Luxury Villas, Eclipse Awnings, Magnolia Homes, Garden State Tile, Fitness 19, Memphis Medical Society, SonX Therapy, Ufood Grill, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
OuterBox has been rated as the top eCommerce SEO agency by Clutch. With over a decade of experience, that firm has gained the skillset to create powerful SEO campaigns. Whether it’s a custom-built strategy or a simple SEO consultation, their Ecommerce experience is second to none. With over 30 employees, OuterBox, the team works consistently to grow leads and sales for your company.
The agency provides an array of services, like SEO reporting, copywriting, Shopify, and WordPress SEO services. The firm has worked across industries like Healthcare, HVAC, and Real estate. If you are looking for an agency with wide-ranging experience within budget, connect with OuterBox for a free consultation today.
K2 Awards & Apparel, NewAir.com, AtlasOil.com, UCFS.com, JetDock.com, Matco Tools, Morton Salt, Romeo’s Pizza, RB Medical, Aviya Mattress, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
Big Leap was founded thirteen years ago, has over 80 employees. The goal of the team is to provide companies with organic and sustainable growth. The firm focuses not only on metrics but also believes in building trust. It believes in nurturing long-term relationships with its clients. Their SEO services have helped clients find success in generating more leads leading to an increase in revenue.
The team is proficient, organized, and efficient. With constant communication, it is easy to engage with the team. Big Leap has won several prestigious awards that amplify their success. With a client retention rate of 95%, the agency has a proven track record of expert knowledge and customer satisfaction.
Avis Budget Car Rental, Pluralsight, Nu Skin, Empire Today, Workfront, Alphagraphics, Purple Mattress, Vivint, and more.
Small Business, Midmarket, EnterpriseGO TO WEBSITE
Founded in 2014, Directive Consulting has been at the forefront in providing SEO services. The firm is open to accepting challenges and has the experience to take your business on the success path. The firm designs SEO campaigns that match your business model and goals. Their results often exceed the expectation of the clients, making them a preferred SEO agency.
The agency creates a growth-driven strategy that helps you achieve your vital business goals. The firm creates a complete SEO strategy to get full-funnel discoverability. Their expert team generates that helps discover new markets. Having worked with both B2B and B2C software companies, the agency has wide-ranging experience. Book a call with them today to transform your SEO landscape.
Sumo Logic, Sendoso, Cisco, Betterment, New Relic, Allstate Samsung SDS, Cherwell, Xactly, Tencent, bill.com, Zoominfo, Procare Solutions, Blackline, and more.
Midmarket, EnterpriseGO TO WEBSITE
There is no doubt whether you are an established local or global brand available online or a brick-and-mortar business that sells goods, if you have a website, you need SEO to get some traffic into it. Else having a website with no visits is like having a stove without gas. But what is SEO and, can it help your business grow, or can you get by without it? Let’s take a look at the meaning of SEO and its positive impact on your business.
SEO – Search Engine Optimization is strategized process that can get your presence visible online organically and help your website obtain high search engine rankings. It can help increase traffic to your website and make you stand out amongst a sea of competitors through a planned use of keywords and phrases related to your products, services, or brand.
The technique is to accentuate your connection with your customers and help you stay on track with relative creative content. In essence, SEO is a highly optimized content strategy to help businesses discover answers to people’s questions about their respective industries. It is a very dynamic marketing methodology that can help businesses in the following ways:
• Build trust among the customers and positive user experience
• Accentuate lead generation, engagement, and conversion rate
• Make your brand valuable in the competitive market
• Produce long-lasting and cost-effective results
• SEO fetches more business referrals and accelerates ROI’s
• Make the site user friendly and improve site speed
Why your business needs SEO? Good SEO means – Good visibility, Good performance, and Good user experience. As the internet is getting crowded, every business needs better ranking and visibility to their website. SEO is proved to be the best mate for a strong brand, its digital presence & effective marketing. Here are seven reasons why this new-age marketing technique is critical for a brand’s presence in this day and age, especially when data intelligence and competition continue to grow.
If you want your business to be successful, you have to do everything that is needed. Below are the SEO importance reasons that can help you achieve what you want and promote your company worldwide.
Creating an attractive website with informational content isn’t enough for online business. Getting relevant traffic to your website also plays a vital role in achieving online success. Consumers need to find your website in turn to buy your product or service. There are several ways to increase traffic, like but not limited to paid traffic through advertisements, direct traffic through your company URL, and Organic traffic via search engines.
The most significant and productive way to increase traffic is Organic traffic through search engine results. SEO uses keywords and phrases to improve your website’s rankings. With Google accounting for a majority of search traffic, your business’s ranking matters! With SEO, you can increase your rankings, which increases organic traffic. In turn, increasing exposure to your website leading to high conversion rates.
Consumers often don’t move beyond the first page when searching for a product or service as businesses on the first page are perceived as more trustworthy. Higher rankings on search engines increase the credibility of your business
A vital aspect of using SEO is to build trust, credibility, and authority. It takes quality backlinks, good content, and clean websites, among others, to build authority. SEO helps magnify these efforts and inspire trust in your consumers.
SEO professionals work towards improving user experience (UX) too. A good UX is a vital parameter that a search engine expects in a website. You can improve user experience by improving site speed, creating a mobile-friendly site, decreasing bounce rate, having relevant content, increasing page views, and average time spent on a page.
SEO working with front-end developers can improve on all these parameters to create a meaningful and engaging experience. Visitors should spend more time on your site, perform intended actions, and should find your content engaging. With an improvement in user experience, your rankings will improve.
If you offer products online only with no physical shop or a place, the location of your website traffic doesn’t matter. However, if you are brick and mortar business, local traffic will be of utmost importance. One of the most effective ways to generate local traffic that can immensely benefit your business is a Local SEO strategy alongside traditional SEO practices.
Local SEO will focus on your town, city, or state. It will use keywords and phrases relevant to your region. SEO professionals will also optimize your business’s website, tweak its content to include local citations, and generate local backlinks. It will also create local listings relevant to your location and business.
With the advent of the internet, consumers are making informed decisions by doing their research. With SEO, you can target the right keywords to convey your message. Keywords like great deals, sales, or what value it adds to consumers can help attract the right traffic for your website.
Your business needs to be visible and need to have relevant content for consumers to do their research and decide. Conveying the right message will positively impact your buying cycle.
For decades Google has been the leader of the search engine. So, your website needs to have a high ranking on Google’s search results. With decades of work and changing technology, Google often changes the way it ranks websites. Some changes are minor, whereas others are substantial.
To not lose your ranking when such changes kick in, you need an ongoing SEO practice. Your SEO strategy should change as Google change’s its ranking parameters or algorithms. If you don’t have an active SEO, then your business might end up losing traffic. It will affect your revenue.
As technology changes so, do consumer behavior. Consumers are increasingly using voice search for their shopping. With such a change, SEO would need to tweak its strategies. Instead of short keywords, long keywords or long phrases would need to be targeted.
With the ever-changing web environment, SEO will help you stay relevant and attract traffic. Irrespective of the web or consumer behavior changes, you can always change your strategies with SEO and make the most of the opportunities.
When most organizations think of SEO optimization, they often think of putting targeted keywords on pages or writing creative content. And, while that is one type of tactic, there’s a lot more to SEO practice that can boost visibility and increase your value. The below section explains how you can use a range of SEO tactics for your business.
Here are seven different types of SEO methodologies that can help your site rank along with keyword optimization. You probably won’t use all of them, but having a better understanding of each can help you decide which one is relevant to your business goals that will improve your rank.
Activities that go against Google’s guidelines fall under this category. Companies use such activities as it gives results faster at less cost. However, such practices are frowned upon and not encouraged. Your website or its content can fall in the rankings and even get banned by search engines. Activities like keyword stuffing, showing different content to algorithms and humans called cloaking, spammy, or building paid link fall under black hat SEO.
White hat is the opposite of Black hat SEO. The methods that follow Google Guidelines and should be used by SEO professionals across the globe. White hat SEO takes longer and costs more when compared with the Black hat. White hat SEO techniques are the most used ones.
As the name suggests, it falls somewhere in the middle of Black and White hat techniques. These techniques are not frowned upon but, that doesn’t mean these are completely accepted. When using them, tread with caution ranking can be affected.
Implementing black or grey hat SEO techniques to disrupt your competitor’s website ranking is called Negative SEO. It causes harm to their website while benefitting you. It is considered unprofessional to use these techniques.
The measures that can get a higher ranking for your website page fall under the On-Page SEO strategy. The technique includes having original quality content as the source of knowledge or adding value for consumers. Keyword research, use of Meta tags, HTML tags, and no broken links among others.
Off-Page SEO can be done by creating quality backlinks which in turn can improve your site’s reputation and authority. Links pointing to your website from authoritative sites display the value of your site to search engines. Off-Page SEO helps search engines understand that the search result is a valuable result backed by a reputable and trusted source.
Technical SEO helps in building the foundation of your website which in turn can positively affect the ranking of your website on search engines. It gives your site a structure. A few elements of technical SEO are mobile-friendliness, indexing, site speed, crawl ability, and site architecture. All these elements help to create better readability and user experience.
So, you have understood the importance of SEO and the different types of SEO tactics. Now you need to focus on performing keyword research to support your SEO plan that leads to real results. The below section sheds light on how to perform keyword research using different tools for organic SEO activities that can help you form your strategy.
Keywords play a significant part in your SEO strategy. Without the right keywords in the content, consumers might not find your website or content. Words or phrases used by consumers to search for something are called Keywords.
Knowing your business will give you an idea of keywords you want to use. These words are derived from a broad idea of your business, words that consumers will generally use to look for your product or service. These words are called Seed Keywords. These will be used further in the process to narrow down the keywords for your SEO.
Once you have the list of seed keywords, use them to analyze how your competition is using them. Take the keywords and search to check if the top-ranking websites are your competitors. Use the “autosuggest” option on search engines to check for more words. Analyze and evaluate keywords that your competitors are using to rank. It is a quality start to your keywords research. Use tools from Ahrefs to create reports, and that will help you check top keywords.
Apart from doing competition research, many tools will help you find keywords. A free tool with vast capabilities is Google Keyword Planner. In the research tool, put in your seed keyword and get many keywords ideas relevant to your business. Apart from free tools, there are paid tools like Ahrefs’ Keywords Explorer. Paid tools have millions of keywords.
The above steps will give you many good words. Apart from that, visit forums to understand what consumers are looking for or participate in their discussion forums like your industry-specific forums, consumer groups, and question-and-answer websites. Outside these forums, you can connect with your customers, who can be of great help with keyword research. Study these details and use the tools to compile a final list of keywords you want to use.
You are now well-versed with the different types of SEO activities and how targeted keywords play a significant role in SEO strategy. But just by using the best keywords, the average-joe website owner doesn’t have the power to rank higher on Google. To get your business noticed online, you need to understand how the Google algorithm works and how you can compete with other businesses to rank among the first few listing on the first page of the Google search engine.
Have you ever clicked through the second page of Google search results? Hardly, right? To get noticed online, any business must compete with the best keywords and get listed on the first page of the search engine.
Aim to get your business page or website on the first page of Google, and fast? Below hacks will help you understand the Google mechanism so that you can ensure your site is properly optimized and ranks on the first page quickly.
To return relevant search results, Google needs to understand what the entered query or the search term is. It’s a complex algorithm that does more than what meets the eye. The search can mean different to different users. For example, if the search is for “Los Angeles real estate” and results only show content for users that want to buy, then the content won’t be valuable for users who want to sell real estate. So, Google needs to understand the intent of the query and then show results accordingly.
Subsequently, algorithms evaluate the content of web pages. Google checks if the webpage has the information that users want. A simple indicator is keywords. On the page, Google matches the keywords with the words keyed in the user’s query. The keywords can either be present in the main content or the heading of the text. These words are signals for relevance. Further on, Google has designed the algorithms to assess whether the results are relevant to the search query.
Google examines pages for quality content, for trust for being an expert on the given topic or in its domain. The content should have authority. Google’s algorithms look for the links on the webpage. Links from other authority websites that have proven useful on a similar topic. In simple words, if high-quality websites link to your website, then Google understands that your content is valuable to users.
There are several parameters to check Website performance. The algorithm checks whether the website is compatible with all devices. Irrespective of mobile, tablet, desktop, and laptop. The website should perform correctly on all the various browsers and check that all the users can view the results correctly. It also checks how fast the sites load and the performance on a slow internet connection. Other details like Meta descriptions, image alt-text, URL structure, are also checked by the algorithm.
It is vital to have a sitemap listed on your website. An XML sitemap helps Google understand what’s exactly on your website and how to crawl through the pages. You can easily create and upload a sitemap using third-party sitemap generator tools.
The vital hack that can help your website become Google-friendly is to optimize it for mobile. Google’s mobile-friendly tool can help you with this. If your site is designed for mobile-first, your site will be crawled and indexed ahead of the desktop version and will help you give more conversions, as more and more users are turning to smartphones nowadays.
You now know how the Google algorithm works to rank on the first page of the search engine. All you now need is an intuitive SEO plan from scratch to accruing top position and achieve your business goals. Wondering how to create a powerful SEO strategy that will help you identify the bigger picture? Fret not, we are here to help!
A powerful SEO strategy enables enterprises to build a fast, robust, and user-friendly website that ranks higher and attracts organic traffic. If you are struggling with creating an effective plan, in this section, we have covered a few tips that you can consider to plan, outline, and implement SEO steps to improve search engine rankings. Remember – a well-thought plan can reap many benefits. It can increase brand awareness, generate leads, enhance conversions, build trust and brand credibility. So, let’s get started.
Google’s algorithm shows relevant results for the search query and not just any results. It is vital to understand what the user is looking for and what you want to offer. If the intent doesn’t match your content, then your websites won’t be shown in the search results. So, understand the intent of your consumers, and accordingly target keywords and write content.
Keywords and SEO are integral to each other. Keywords usher your visitor to your content. Invest your time to research in finding the keywords. There are several tools that you can use to find the relevant keywords and phrases that your target consumers use on search engines. Long-tail keywords and huge volume keywords are two areas you don’t want to miss out on.
An SEO strategy without a plan to get strong backlinks is incomplete. Quality backlinks influence Google rankings. Consider it as reputation votes. Every relevant backlink to your website is one vote so, the more, the better. Backlinks help create website authority and help build a stellar reputation for your website. It’s a way of showing that your website is an expert in its domain or a given topic.
Content that is High-Quality, Engaging, Relevant and Useful is what matters in 2021 and beyond. Building a great website with a high ranking can go to the drain if the content disappoints. Users bounce back from the website due to unoriginal or low-quality content. Content is as vital as backlink building, in fact more important than backlink building in 2021. Backlinks build your website’s reputation; content creates your business’s reputation. Hook your visitors to your website with interactive content that helps in increasing the value.
Google algorithm observes and understands the experience of your webpage visitors. Slow-loading websites, incompatible with browsers or devices, inaccessible, clean site structure, add to the user experience. Apart from these, you should also pay attention to metadata as this is the first thing that visitors and search engines will notice.
Every professional worth a dime should know SEO is an ever-changing world. After building and implementing a great strategy, if you don’t follow up on the updates, your website can quickly lose its ranking and reputation. Update your content, refine your strategy as per your KPIs and always pay attention to Google updates.
Having a well-devised SEO strategy and implementing it is only the first step. You need to track the results to measure the performance. Wondering how to measure your SEO results? Correctly measuring the success of your SEO strategy varies on your business type and objective. Below we’ll take a look at the key performance indicators (KPI’s) for assessing SEO success.
So, if you are a business owner eager to reach Google’s top pages, drive traffic and sales – a well-thought SEO plan would be worth an investment. Below eight KPI’s you should always consider measuring the effectiveness of your SEO campaign.
Organic traffic is the leading indicator to gauge the success of your SEO strategy. Search engine results are the source of organic search, unlike paid ads. When keywords in a website’s content match the user’s search query, the website will likely appear in the search engine results pages (SERPs). The website will be present in the search results more consistently, ultimately grabbing the user’s attention.
Keyword Ranking measures the ranks of your website in the search results. Monitor the ranking for a period to capture any changes. If the rank is declining it can give you time to change your strategy for the long term.
Backlinks or inbound links are used to measure the authority and trustworthiness of your websites. The primary measurement here can be measuring your website’s backlink volume that with competitor’s. Backlinks are not created immediately or overnight. It takes time to get quality backlinks, which happens over a period. Having a good volume of relevant backlinks will help get a good rank.
It’s a measure to check whether you are fulfilling user intent. If visitors spend more time on the page, then you have good quality content. They are finding value in the webpage. The higher the metric, the better for the website. Look for the average amount of time spent on the page. It will indicate whether users are reading the content or just browsing.
Bouncing means users land on your webpage and then instantly go back to the search results. It indicates that users did not find what they are looking for, or the content was not good enough. Bounce rate should be measured page by page. It gives a better understanding of which page needs more work.
Conversion rate is derived when a visitor performs an action that you planned. The aim can be to sell something or signup for a podcast. Organic traffic often produces a better conversion rate making it an efficient measure of your SEO success.
There is no value in a higher-ranking website if visitors are not clicking on it. Click-Through Rate or CTR is the measure of how many times a search result gets clicked by how many impressions the results get.
A higher number of returning visitors or new visitors indicates an engaging website. Returning visitors proves the website has high-quality content. If a third of your visitors are returning, it’s considered a healthy sign.
SEO has become a part of the current business marketing reality. If you plan to include this versatile marketing tactic into your broad marketing strategy, you need to make sure you reap the right benefits out of the investment. For that, a professional SEO service could ease the task. Probably, if you are wondering what kind of benefits there are to hire SEO agency, as opposed to handling it in-house, read the below section.
Are you thinking about hiring an experienced SEO company? The question you have in mind is whether to hire SEO agency or have someone do the job in-house. As a leading SEO firm, SPINX Digital knows there are many benefits of providing professional SEO services, especially if you are pressed for time. Here are the benefits that could even help you save time and money in comparison to doing it by yourself:
At SPINX, you have the access to several professionals apart from SEO. You don’t have to create a team from scratch for every skill set. A professional team has experts in each domain that will create a comprehensive SEO strategy. A dedicated team on your side will leave you with additional time on hand to concentrate on the business. Digital Marketing companies have years of experience across industries.
To start an SEO practice in your company, you would need to hire a dedicated team and train them. Apart from the team, you would also need to buy tools and licenses, adding annual costs to your budget. With SEO Company, apart from the experts, you also get access to various tools and reporting. It gives you access to cutting-edge technology that will help you level up your SEO game.
With the ever-changing web, SEO is a continuing process. Google updates its algorithm numerous times annually. Without a dedicated team keeping track of these changes becomes challenging. SEO companies always lookout for any changes and their influence on your SEO strategy. Your dedicated team will tweak the SEO strategy from time to time to avoid any significant impacts on your company.
SEO companies have decades of experience working across industries which increases the depth of their understanding. Such fresh eyes can bring a new perspective to your SEO strategy. Having worked on a variety of campaigns over the years, SEO companies can help unlock opportunities you never existed. They can help with innovative solutions to overcome your challenges.
SEO companies often have networks with other professionals in the industry. Their contacts can provide professional services to your company. Services like advertising, design, or engaging with influencers can benefit your business in more than one way. These kinds of advantages can lift your SEO to a new level.
Did you know SPINX digital is one of the professional SEO companies that is worth the investment? Know why? Well, because they use their in-depth expertise and can analyze and understand your firm thoroughly before devising any plan. Selecting a good agency is no easy task as there are a lot of great firms out there. So, how do you make the right decision? Below pointers can help!
If you’re now wondering how to choose an SEO company, don’t worry. We have curated some well-researched points that can help you in your decision. After all, an SEO company is an extension of your own team, and it has to be the best team to guarantee successful results.
Executing SEO strategies need skills and experience. Stay away from companies promising overnight success or “too good to believe” results. Good SEO companies have defined processes that have been refined over the years. A good company will never use shortcuts or Black Hat techniques that can end up harming your company for coming years. Visit the SEO company if possible. Understand their processes and how they complement the SEO strategy.
A vital step before hiring a company is to define your SEO goals and how you will measure them. Defined goals will help in selecting SEO companies with expertise in those specific areas. Outlined KPIs will help the SEO company understand your expectations. Understanding the metrics vital to your business will help the company in preparing an effective SEO strategy.
Hiring an SEO company will contribute substantially to the success of your online business. Hiring any company without proper research will do more harm than good. It can damage your company’s brand and reputation in the long run. While in the hiring process, look for references from SEO companies. You can look for reviews on Google, Facebook, and you can also connect with their previous or current client to know their experience.
Any hiring process without going into the portfolio of the company is incomplete. Go through their website and screen their portfolio. Do a quick search about their client on Google and study the results. Real-life examples help in understanding what to expect from the company. In addition to doing your homework, you can ask them for case studies showcasing their expertise.
SEO is a never-ending process. After your initial SEO campaign, you would want to continue improving your SEO strategy and update it with changing times. SEO process can go on for years and that’s why you would need a trustworthy partner. A partner that can effectively and consistently communicate with you.
Not sure why you are still not ranking on the first page of the search engine result? Or, your website is not #1 even after competing with the best keywords? You might just be making one of the common mistakes. SEO is an ever-evolving marketing field, and you need to be adept with the latest trends to maintain its health, avoid common mistakes to keep technical issues to a minimum and website performance at its peak.
Don’t let these blunders derail your SEO success. This section gives you a comprehensive checklist of common SEO mistakes you should avoid and do exactly that as a webmaster, no matter how large or small your site might be.
When a business is running an SEO campaign, what does it expect at the end of it? At the start of an SEO campaign, if the goals are not clearly defined, it is bound to fail. Define your goals, benchmark them, and plan how you will measure your goals. Businesses need to understand whether they need to increase organic traffic, increase conversion, or increase the click-through rate. Without goals, you will make no progress.
A user will only click on your website because it satisfies their search intent and not because it’s on the first page or has a higher ranking. Google understands the user sentiment and hence has a particular focus on search intent. If your content doesn’t match the user’s intent, then you are at risk of losing a better ranking.
Consider backlinks as the backbone of your site’s reputation and authority. Low-quality backlinks or no backlinks will directly affect your site’s reputation and its ranking. Lower-ranking means fewer visitors, ultimately leading to SEO failure. A word of caution on buying backlinks. Google frowns upon this practice and, it will cost you in terms of ranking. So, work on getting high-quality reputed backlinks.
These days a ton of consumers are using their mobile devices for searching and transacting. Not creating a mobile-friendly site can be a lethal mistake. Pay attention to mobile websites and make sure to avoid mistakes like slow speed, non-responsive design, distorted images, and slow to load videos. If your websites don’t offer a smooth mobile experience, it will affect your rankings.
Let’s face it, only text content is boring and monotonous. Add some images, infographics, and videos to your websites. Videos are more engaging and a great way to interact with users. And it has been observed video content is quicker to rank as compared to text-based content. Move away from text and explore other options to improve your ranking.
Time, technology, and SEO are ever-changes aspects of our life! The SEO practices like keyword stuffing and PBNs that were working a decade ago are obsolete now. To move up the rankings you need to use modern SEO techniques like local SEO, mobile-friendly site, structured website, and link-building. Google constantly updates its algorithms making it vital for you to update your SEO strategy.
The sole aim of SEO should not be generating traffic or ranking higher on the search results. Businesses should focus on building a brand. To build a brand, your website would need to have genuine, and expert content making it popular with visitors. Google’s algorithm favors trustworthy websites, giving them a better ranking.
We are all stepping into a brand new opportunity posed by the COVID-19 Pandemic situation. Businesses all over the world are taking to digital marketing to reach out to customers sitting at home. SEO will play a significant role to pull potential customers to your website. Looking ahead into 2021 and beyond, let’s take a look at the key SEO trends that will shape up your business.
With the scale and suddenness of the changing marketing landscape, every business needs an SEO expert who can understand the challenges and timely turn them into opportunities. We at SPINX Digital, stand apart by treating SEO as a powerful marketing channel in its own right. We are an award-winning full-service digital marketing agency with over 15 years of experience creating results-driven SEO campaigns and putting our customers at an unparalleled advantage.
When it comes to sure-shot results, our services will help your website rank higher, generate traffic, and convert into growth. Our highly talented professionals will help you achieve maximum out of your website and outreach your niche network. Why select us over other companies?
Authority and credibility are critical factors to search for a performance-driven company. SPINX Digital listens to your goals, focuses on your reputation management, and uses insights to develop a custom strategy to help you go beyond.
The SEO landscape has drastically transformed in many positive ways in the last decade. Many different trends can help you focus on your goals. So, how do you know which can be a good fit for your business? Take a look at each one and decide on your own:
AI-based RankBrain is used with Google’s algorithm to display search results. An example of how AI works, algorithm measures how frequently users click on your site on the first page results. With a higher click-through rate, Google’s AI can give a lift to your site. And if the users go back from the first page, Google understands visitors are not happy with your website.
Google has millions of algorithms that look for signals that align with the E.A.T. acronym for Expertise, Authority, and Trust. The concept is to usher content professionals to create quality, original, and informative content. The level of E-A-T is expected more from YMYL topics. However, websites outside the YMYL territory will have low standards of E-A-T analysis. Getting good reviews from your consumers and visitors can help establish your website as an expert and trustworthy.
Technology influences consumer behavior. There is no doubt voice search is a game-changer. According to Google, 40% of adults in the US perform at least one voice search in the day. While Comscore estimates half of the searches in the year 2021 will be voice searches. The future of voice search is clear, and SEO professionals should optimize the website accordingly. Long or conversational keywords, FAQ sections, and snippets of content will help in the long run.
Search Intent means displaying results that users are looking for. The search intent is classified according to nature, informational, transactional, commercial, and navigational. It involves understanding the search query, analyzing the keyword, and providing the results. For example, “how does SEO works” is informational whereas, “where to buy shoes” is transactional. Recognize the kind of user search and provides the content accordingly. Your business will benefit from such SEO practices.
It’s been a couple of years since the roll out Mobile-first indexing. It means for indexing and ranking; Google’s algorithms use the mobile website’s content. In layman’s terms, your mobile website is considered the primary website. Your site should work smoothly on mobile devices and tablets as Google crawlers or bots fully index each page’s content. The Google Search Console can help analyze your site’s mobile-friendliness.
When looking for SEO services and planning your online budget, you will find that SEO pricing is all over the place, with prices varying on what is included in your SEO strategy. Most SEO companies charge a monthly retainer cost for all or some of their services, while others offer various pricing models:
• $750-$2,000 per month cost based on the scope of the project
• $5,000-$30,000 cost for one-time projects
• $80-$200 per hour charged by freelancers or consultants
Most businesses across the globe provide good quality SEO services that yield the highest ROI, and hence their pricing models depend upon the services they offer. Clients can work with any one of the payments depending on their business requirements.
Running a local service or business catering to the regional audience? You will need Local SEO, which will give your business good searchability, new client connections, and brand recognition as larger companies. Whereas Global SEO refers to reaching people worldwide or throughout the country. Certain ways differentiate Local SEO from Global SEO:
• Targeted Keywords – For Local SEO, you use a specific set of local keywords targeting regional audiences or people in a specific city or town. Whereas in Global SEO, you focus on a broad set of keywords reaching audiences globally.
• Directory Listings – A comprehensive Local SEO strategy includes listing your business in every directory possible, including Google My Business (GMB), various local directories, and yellow paper. In Global SEO, just having a presence over GMB can increase your traffic and get you a better website rank.
• More Reviews – With Local SEO, more and authentic reviews from multiple third-party sites matter as it gives small businesses more credibility. Whereas in Global SEO, only a single authentic review from a branded and trusted website can make a lot of difference.
• More Local Links – For Local SEO, more backlinks from different websites, blogs, and directories are valuable. Whereas, in Global SEO, even just one high-quality link from a trusted website is a highly valuable backlink.
If you are running an SEO strategy, you might be interested in understanding paid and organic SEO tactics and how they can be applied to your business.
|Organic Search||Paid Search|
|Costs nothing but the results appear in the middle of the search engine page.||Monetary costs vary but generate instant results, and the site appears at the top of the search engine page|
|Delivers an impressive ROI but generates fewer clicks.||Delivers an impressive ROI but generates more clicks.|
|Boost credibility of the business and is long-lasting.||Accommodates every budget hence will stop generating traffic if paying per click is stopped.|
|Conversion is not good in comparison to paid search.||Highly optimized keywords help generate more leads and conversions.|
|Is a long process to attract relevant users and rank in one of the top positions.||Paid search helps attract ready-to-buy users and the site can be ranked on top quickly.|
There are many paid and free SEO tools in the market that can help with your quest for generating traffic. We have compiled the list of 15 best-recommended tools that can save you hours of effort and generate accurate reports with just a few clicks.
1) Ahrefs: SEO Keyword Tool
2) Google Search Console
4) Bing Webmaster Tools
5) Google Keyword Planner
7) Screaming Frog
11) Authority Labs
12) Moz Pro
Don’t be fooled by “Guaranteed SEO Services”! Reputed SEO firms never offer their clients any amount of guarantee as there is none when you are working with keywords to get a rank. Below are a few reasons as to why guaranteed SEO services are false and why they cannot work:
• The ranking is always controlled by search engines and is inherently unstable. It varies from one moment to another or even from one computer to another.
• Making guarantees about something you cannot control is inherently unethical
• Just ranking on top without the keyword performance won’t yield results and is a wasted effort. Even though the keyword is not popular but generates traffic.
SEO is a valuable and unavoidable marketing channel for businesses, especially during these unprecedented COVID-19 pandemic situations. Since people are spending their time working, businesses have shifted their operations online. In such scenarios, SEO is a must-have tool that can bring you ample opportunities.
But, SEO is not an easy process. It is not that simple to write creative content, set up your website, or just click buttons to engage customers. It requires much more. If you are ready to start optimizing your SEO campaign and drive holistic results to succeed in the tight-knit market, get in touch with us today!
Despite the uncertainty of COVID-19, SPINX Digital will continue to deliver the same level of excellence to our clients that they have come to know. We wish you, your colleagues and family safety, wellness and positivity during these challenging times. If you have any questions or needs, please do not hesitate to contact us.