Guide

Best SEO Companies In 2024

We have compiled a list of top SEO Agencies in 2024, that can help you position your brand/company better & boost your digital presence.

Written by Sukesh Jakharia

Best
SEO

List of Top SEO Companies & Services in 2024

SPINX Digital

VISIT WEBSITE

Are you looking for planned and professional SEO Services to take your business to a different level? SPINX Digital, one of the top SEO companies in Chicago, offers comprehensive SEO solutions built on smart goals to improve your likelihood of appearing in search results. Their tailor-made SEO plans can help you achieve significant results through targeted keywords, active Google business listings, and content or image optimization, and more.

SEO is not like a ‘one-time’ thing. If you want to grow in today’s digital era, you need constant maintenance and adjustments. Working with a company that would not only listen to your business goals but also helps to derive the desired results. SPINX Digital is an SEO Company made of experienced professionals. SPINX Digital experienced professionals onboard providing various services, including web development, SEO, and social media marketing. They have skillsets for remarketing, and content marketing, too. With modern-day tech stack like best marketing apps and ad tracking tools, they flawlessly help your website get valuable leads to convert them into customers later in the stage.

WebFX

VISIT WEBSITE

WebPageFX is one of the top SEO agencies with twenty-four years of experience. The agency is tech-enabled that focuses on revenue-generating for its clients. WebPageFX designs and implements SEO strategies that generate traffic and revenue. It boasts of generating $2.4 billion revenue for its partners over half a decade.

The firm is Google Analytics certified making it a data-driven agency. Apart from SEO, the agency also provides several other services like content marketing, website development, and social media marketing. The firm has multiple plans to suit every business type and needs making it a go-to agency for SEO.

Ignite Visibility

VISIT WEBSITE

Industry experts John Lincoln and Krish Coughran co-founded Ignite Visibility. Did you know John Lincoln was named “Search Marketer of the Year” in 2017 by Search Engine Land? The firm offers a variety of services like SEO, Local and International SEO, SEO consulting, eCommerce SEO amongst others making it a preferred SEO agency.

The firm is process-oriented, starting with keyword analysis and assignment, then moving on to On-Site Code Optimization, Content SEO, On-Site Internal Link Optimization, and Advanced SEO with External Linking. Ignite Visibility regularly contributes to the industry in the form of blogs, podcasts, and webinars. The firm has also created “SEO: The Movie” and “Social Media Marketing: The Movie” helping companies understand the influence of SEO and marketing.

Boostability

VISIT WEBSITE

Boostability has over a decade of experience in providing SEO services. Jared Turner, the founder, started the firm with a vision to help small businesses succeed online. The firm has its proprietary SEO platform called LaunchPad to deliver vital SEO insights and allow companies to create a data-driven strategy. LaunchPad also provides SEO reporting to clients helping them check campaign performance and measure success. The agency believes in using technology to deliver better SEO.

With a presence in 15 countries Boostability, incorporates the best practices followed worldwide. The SEO agency is technology-powered and people-enabled. Their team of experts will help your company grow and find success online. If you are a small business planning to explore the online world, Boostability is one of the best SEO agencies to work with.

Thrive Internet Marketing Agency

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Thrive Internet Marketing Agency is one of the leading SEO services providers in 25 cities across the US. It has over a decade of experience in providing B2B and B2C SEO services. The agency has dedicated SEO professionals with rich experience and in-depth knowledge. Whether it’s organic SEO, Link building, Onsite SEO, or Custom SEO Strategy, Thrive has done it all. The agency follows “Agile SEO,” which creates a campaign framework that delivers value for your business.

Thrive has experience in a variety of industries like Education, Finance, Healthcare, Home Services, and Manufacturing. Thrive believes in contributing to the industry. It has thousands of subscribers for their weekly posts discussing industry trends and best practices.

Social SEO

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With over two decades of experience, Social SEO is one the most experienced SEO agencies in the United States. It has over 100 employees in the US, so you are never far away from Social SEO. The agency caters to everything, from local, national, to eCommerce SEO. The agency is Google Premier Partners, which proves their expertise.

The agency has done it all, whether it is to increase your online or brick-and-mortar sales, generating leads, or gaining exposure. The firm has been working with local to national brands. Social SEO has the required skill set to take your business online, give you the leads and ultimately increase your sales and profit.

SEO.com

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SEO.com is a performance-driven SEO agency. With over ten years of industry experience, the agency has worked with well-known Fortune 500 companies and locally-focused startups. The agency designs customer-specific campaigns that help attract more traffic, more leads, and more revenue, eventually leading to business growth.

The firm has a focus on metrics that helps them deliver successful results. Their record is impeccable. Having worked so long in the SEO industry, the agency understands the modern approach required to provide comprehensive SEO services. SEO.com has flexible pricing to suit every need. If you are looking for an SEO service within your budget and that delivers outstanding results, you are at the right place.

SEO Brand

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A glance at their enviable portfolio, you will realize SEO Brand is a big fish in the SEO industry. Established in 2006, the firm works with small to large companies. It has helped grow small brands into national brands. It has a very streamlined approach to transforming your SEO practices. From analyzing to executing strategies, the firm promises to blow away your competition.

The agency boasts of having a retention rate of 90%. It speaks volumes of their work and customer satisfaction. The agency focuses more on return of interest rather than metrics. Their strategy has consistently given ten times the ROI to their clients.

Straight North

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Straight North has close to three decades of experience in SEO services. It is present across eight locations in the US with over 100 employees. The firm has all the skillset required to take your company to the next level in SEO and marketing. Irrespective of the size, the agency helps all kinds of businesses from B2B to B2C companies.

Its expertise is in generating sales leads, E-commerce and Enterprise SEO, Keyword Research, and SEO copywriting. The team has in-depth knowledge of SEO that enables them to deliver powerful campaigns that deliver results. This result-driven agency will make sure that every click counts.

Higher Visibility

VISIT WEBSITE

With just over a decade and Higher Visibility is winning praise and awards. Higher Visibility has a laser focus on generating positive ROI for its clients. The agency has experience in working with Fortune 500 companies as well as a small local business. The experienced team can take your SEO to the next level and help grow your company.

The ultimate goal of the agency is to get you more conversion while improving your rankings and increasing your traffic. With tailored strategies and a focus on targets, the agency promises to deliver results measured by data. The agency actively participates in sharing best practices and knowledge with the industry. They actively share blogs, provide free SEO tools, and create guides to help others.

OuterBox

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OuterBox has been rated as the top eCommerce SEO agency by Clutch. With over a decade of experience, that firm has gained the skillset to create powerful SEO campaigns. Whether it’s a custom-built strategy or a simple SEO consultation, their Ecommerce experience is second to none. With over 30 employees, OuterBox, the team works consistently to grow leads and sales for your company.

The agency provides an array of services, like SEO reporting, copywriting, Shopify, and WordPress SEO services. The firm has worked across industries like Healthcare, HVAC, and Real estate. If you are looking for an agency with wide-ranging experience within budget, connect with OuterBox for a free consultation today.

Big Leap

VISIT WEBSITE

Big Leap was founded thirteen years ago, has over 80 employees. The goal of the team is to provide companies with organic and sustainable growth. The firm focuses not only on metrics but also believes in building trust. It believes in nurturing long-term relationships with its clients. Their SEO services have helped clients find success in generating more leads leading to an increase in revenue.

The team is proficient, organized, and efficient. With constant communication, it is easy to engage with the team. Big Leap has won several prestigious awards that amplify their success. With a client retention rate of 95%, the agency has a proven track record of expert knowledge and customer satisfaction.

Directive Consulting

VISIT WEBSITE

Founded in 2014, Directive Consulting has been at the forefront in providing SEO services. The firm is open to accepting challenges and has the experience to take your business on the success path. The firm designs SEO campaigns that match your business model and goals. Their results often exceed the expectation of the clients, making them a preferred SEO agency.

The agency creates a growth-driven strategy that helps you achieve your vital business goals. The firm creates a complete SEO strategy to get full-funnel discoverability. Their expert team generates that helps discover new markets. Having worked with both B2B and B2C software companies, the agency has wide-ranging experience. Book a call with them today to transform your SEO landscape.

Explore More Information

What is an SEO company?

Imagine you wanted to have a dream home. So instead of searching for it yourself, you connect with one of your local real estate agents. They promise to get you the best property deals in a good location. To what a real estate agent is to you, an SEO company is to your customers. Let us crack this for you.

Your customers are looking for answers on search engines (Google, Bing, Or Yahoo). They look for solutions that could add value to their queries.

SEO companies promise the

best search results
relevant answers to the queries

Sure SEO companies

Boost your visibility
Help your brand grow organically
Increase your web traffic
Offer long-term exponential growth

But think of them as agents for your customers and not you. Why? Because you’re ultimately trying to get

Leads
Phone calls
Sales

So SEO firms do help your business grow

But their ultimate goal is to help users find the relevant answers to their problems on search engines— be it through your website or your competitors. It is probably another reason you should go for the SEO companies that weigh your customers more than you (don’t feel bad about it).

You’ll be happy to know our researched list of SEO companies does precisely the same.

SEO COMPANIES MAKE YOU FEEL AT THE TOP OF THE MOUNTAIN BY RANKING YOU AT THE TOP OF GOOGLE.
– SPINX DIGITAL

What does an SEO company do?

Well, a lot of people say SEO is dead. Our question is.

Did you stop Google searching?
Have people stopped looking for answers on search engines?

Take this— people make 5.6 billion searches every day on Google alone.[1]

So it makes a lot of sense that 70% of marketers support SEO as an effective marketing campaign.[2]

*You have an accessible gateway to lots of traffic without paying a penny to Google*

*Sorry PPC, nothing against you— but SEO is getting free traffic at a low cost.*

Now coming back to the question— what does an SEO company do? They offer search engine optimization services.

If you’re wondering what SEO service is— take it as a process of ranking your website at the top of the search results.

An SEO company

Changes the design of your website
Uses attractive content for customers and robots
Optimizes the website for higher ranking

All of these don’t come out of thin air. Ranking high is not even an accident. SEO is a competitive process that SEO companies know in and out. These agencies know what pleases and annoys Google.

The SEO company also

treats your website as their website
maximizes ROI for SEO investment

They take two approaches to this:

on-page optimizations
off-page optimizations

THE TOP SEO COMPANIES SPEAK LESS, ACT MORE! – SPINX DIGITAL

What SEO agencies do in on-page optimization

Write meaningful, short URLs
Use a powerful and optimized title tag
Writes thought-provoking meta descriptions
Applies structured data
Write powerful and compelling words in headlines
Executes SEO copywriting for best conversion
Research target keywords and spread them smartly in content
Take care of keyword density
Target website elements like HTML code
Optimize images and visual content

CHARITY BEGINS AT HOME. SEO BEGINS AT THE HOME PAGE.
– SPINX DIGITAL

What SEO agencies do in off-page optimization

SEO agencies love to follow the E-A-T model

Expertise
Authoritativeness
Trustworthiness

They’ll mainly work on these to ensure they stay by the model.

Work on-site authority
Boost domain ranking
Create valuable backlinks
Market your brand on social media
Post guest blogs
Focus on local listings
Post on forums

Since SEO is not just about your website but also what happens beyond your website, you should work with SEO companies that understand both dynamics.

You’d be interested in checking our curated list of top SEO companies— they nail both on-page and off-page gimmicks— without you having to silently worry about it.

SEO EXPERTS BUILD YOUR EXPERTISE ON GOOGLE.
– SPINX DIGITAL

What Services Do SEO Companies Offer?

What’s working for you is a successful tactic. It is what we usually believe and so do SEO companies. Different SEO companies have different SEO action plans and methods to operate. And all of them think their tactics are the best (because they’ve seen themselves grow).

But you can’t deny they have similar frameworks in the background. Even Though they have different experiences, and the process is not hard-wired— somehow, all the SEO techniques are connected.

If you try to break down what works for the SEO agency, many variables affect their gameplay:

Clients
Environments
Locations
Experiences

For example, an SEO company operating in the United States may apply completely alien tactics for the subcontinent audience. Anyway, you can expect these common SEO techniques that almost every SEO company applies.

Analyze your website and determine your audience

Here’s a question for you. Do you have time or resources to make your business available to everyone? We guess it’s a no!

No one has it! Because not all customers are interested in your product or services. So why not identify a target market that gives you maximum

Leads
Conversion
Sales

SEO companies will

first, research your web project
second, find out your target audience

WHEN YOU SPEAK TO EVERYONE, YOU SPEAK TO NO ONE.
– MEREDITH HILL

How SEO companies research for web projects

Ballpark estimate (will take them 15-20 minutes)
Check your web competition
Outline a possible but vague sitemap
Figure out the pages missing in the brief
Create estimates (will take them 2-3 hours)
Learn the specifics of your project
Know more about your long-term goals (to reveal vital information)
Try to find out your current business process
Ensure you understand the technical details of the project scope (number of web pages, third-party integration, etc.)
Evaluate your current online standing in the market (social media pages, brand, website, etc.)
Take a look at CMS (if you already own one)
Go through the analytics data (if available)
Determine potential glitches in your existing website
Figure out what's causing the glitches (may take a long time)
Plan the design for your business niche (Marketing Material, Brand, Design Audit, Stationary)
Strategize for development (Mobile Support, CMS, Native App)
Understand the technical requirements (Domain, Hosting, Traffic)

SEARCH ENGINE OPTIMIZATION IS A MASSIVE RESEARCH IN ITSELF.
– SPINX DIGITAL

How SEO companies identify the target audience

They’ll identify the selling point (determine what makes you unique in the market)
Look through your existing audience
- send surveys to the email list
- rely on demographic information
- invest in CRM software
Take outsider’s opinion
Build an audience profile

Apply on-page SEO tactics

So 57% of marketers think on-page content is the key to getting traffic and conversion, ideally making it a strong SEO tactic.[3] What does this tell you? SEO is not just about building backlinks but what you do on your website.

And if you’re putting so much effort into your website, wouldn’t it make sense to have it completely optimized? Well, experienced SEO companies such as those mentioned in our list do it for you— quite diligently. Here’s what you can expect from them in on-page SEO services.

DON’T THINK WHETHER GOOGLE LIKES YOUR WEBSITE OR NOT! THINK WHETHER YOUR CUSTOMERS LIKE IT?
– SPINX DIGITAL

What on-page SEO tactics do SEO companies apply?

SEO companies will apply both technical and non-technical service tactics to reach your business goals. Take a look at how these SEO agencies help your web traffic grow manifold.

Optimize your URL to improve organic CTR

SEO agencies will

Make URLs readable for everyone
Organize your content
Use short URLs
Adjust your main keyword in the URL
Remove capitals from the URL
Canonicalize your URLs
Add your mobile URLs to a sitemap
Use hyphens instead of underscores
Keep unsafe URLs at bay with the help of robots

DON’T GO EASY ON THE URL. USERS JUDGE YOU AT THE TINIEST POINT.
– SPINX DIGITAL

Optimize the title tags

SEO agencies will

Make your title tag the most appearable
Write a descriptive yet concise title tag
Write a unique title for each page
Load the most relevant keyword first
Write optimized title tag is limited characters (higher CTR by 8.6%)
Fit the brand in the title tag to exploit the branding opportunity
Avoid overuse of keywords in the title tag
Keep users in mind while writing the title tag
Embed title tag modifiers

OPTIMIZE YOUR TITLE TAG BEFORE GOOGLE THINKS YOU’RE NOT SERIOUS ABOUT IT.
– SPINX DIGITAL

Optimize images to help Google understand them

SEO agencies will

Optimize file names for the images they’ll put on the website
Resize your images.
Use alt tags to describe the image
Write relevant captions for every image
Optimize the image title
Insert unique images
Make sure images and texts complement
Apply structured data to images

A PICTURE IS WORTH A THOUSAND WORDS. OPTIMIZE IT.
– SPINX DIGITAL

Use keywords smartly in the content

SEO agencies will

Insert the primary keyword in the first 200 words
Write keywords in a natural form
Take care of keyword density
Use keywords in the last 150 words
Load main keywords in headings (H1, H2, H3)
Write long-tail keywords in subheadings
Use LSI and synonym keywords

THE GOAL IS NOT TO USE KEYWORDS. IT’S TO USE RELEVANT KEYWORDS.
– SPINX DIGITAL

Apply good practices to external linking

SEO agencies will

Link relevant websites in your content (an excellent way to optimize)
Link popular websites with similar topics
Write appropriate anchor text on the link
Keep away from link spamming

DON’T BE EGOISTIC ABOUT EXTERNAL LINKS. READERS TRUST POPULAR WEBSITES MORE THAN YOU.
– SPINX DIGITAL

Find out how Google views your page

SEO agencies will

Create the sitemap
Submit your website to the Google webmaster tool
Ask Google to index your site
Inspect your URL in the URL Inspection tool
Run indexability test

HOW GOOGLE PERCEIVES YOU IS HOW IT RANKS YOU. KNOW WHAT GOOGLE THINKS OF YOUR WEBSITE BEFORE GOING LIVE.
– SPINX DIGITAL

Apply good practices to internal linking

SEO agencies will

Create lots of internal pages to build lots of internal links
Use anchor texts wisely (natural, unoptimized phrases)
Make deeper links
Use natural links for the readers
Apply relevant internal links
Use follow links to build internal architecture
Use the relevant number of internal links

INTERNAL LINKING? WELL, THAT’S HOW YOU ORGANIZE YOUR WEBSITE SMARTLY.
– SPINX DIGITAL

Identify and fix crawl errors

SEO agencies will

Mark fixed all the crawl errors
Check the report once a week
Redirect false URLs to fix 404 errors
Make changes to the sitemap entries and internal links
Minimize server errors
Communicate with the host should there be a need for help
Use Google resources for help

MAKE IT EASIER FOR CRAWLERS; THE CRAWLER WILL MAKE IT EASIER FOR YOU.
– SPINX DIGITAL

Ensure your website is mobile-friendly

SEO agencies will

Help build a responsive website
Make information easier to find for people
Avoid pop-ups and experience interruptive ads
Speed up your website
Make engaging yet straightforward web designs
Use large workable buttons on mobile
Apply proper font sizes
Avoid the use of flash.

YOU CAN’T PROCEED WITHOUT OPTIMIZING THE AREA WHERE USERS SPEND MOST OF THEIR TIME.
– SPINX DIGITAL

Fix the broken links

SEO agencies will

Remove or replace the links with valid ones
Fix the misspelled links
Make the page real again
Use 301 redirects
Delete the broken link if necessary

IT’S EASIER TO FIX A BROKEN HEART THAN A BROKEN LINK. BUT IT’S WORTH IT.
– SPINX DIGITAL

Set-up HTTP to secure your website

SEO agencies will

Host your online business with a dedicated IP
Get your website a certificate
Install and activate the certificate
Update your website to HTTP mode

SEO COMPANIES SECURE YOUR WEBSITE TO SECURE THEIR BUSINESSES.
– SPINX DIGITAL

Work on site’s loading speed

SEO agencies will

Optimize all the dependencies
Use smaller image sizes and formats
Optimize caching
Avoid inline CSS and JS files
Use minimal redirects
Refrain from using render-blocking scripts
Minimize HTTP requests
Setup G-Zip Encoding

IF AN SEO COMPANY TAKES CARE OF SPEED AND TIME, YOUR BUSINESS WILL GO THE DISTANCE.
– SPINX DIGITAL

Use off-page SEO tactics

How often do you find the same brands in the top position of SERP? What bothers you is if they have a magic wand to outrank you on almost all the pages.

Well, not your fault. An average page in the top position uses 35,000 external backlinks.[5] It just proves how crucial off-page SEO tactics are. A good SEO agency knows the importance of off-page techniques and offers both on-page and off-page services to keep you in the top position.

OFF-PAGE OPTIMIZATION IS LIKE THE BACK-END PROCESS OF SEO. HIDDEN, BUT MEANINGFUL.
– SPINX DIGITAL

What off-page SEO tactics do SEO companies apply? Here’s what SEO agencies will offer you with their off-page SEO services.

Contribute as a guest author

SEO agencies will

Determine your guest blogging goals
Discover guest blogging opportunities
Pitch for guest blogging
Pitch at the perfect time for better conversion
Apply best guest author pitches practices
Craft guest bio for you

GUEST POSTS ARE LIKE DOORWAYS TO HEAVEN. YOU GET A LOT OF JUICE THERE.
– SPINX DIGITAL

Use optimized influencer outreach strategy

SEO agencies will

Research your influencers
Connect with influencers
Contact them
Stay subtly honest with your intent
Build engaging content
Segregate influencers (depending on your target)
Appeal social influencers
Hone relationship with influencers

BEFORE BUILDING A NEW TARGET AUDIENCE, CONSIDER INFLUENCERS WITH THE READY AUDIENCE.
– SPINX DIGITAL

Engage your business on multiple social media pages

SEO agencies will

Write a social media strategy
Determine the most effective platform for you
Use management software for social media posting
Leverage the use of an editorial calendar (for regular social updates)
Monitor user activity and engagement
Improvise social media strategies
Create shareable content
Get more social backlinks

SEO IS NOT JUST ABOUT SEARCH ENGINES ANYMORE. SOCIAL MEDIA ADDS MEANING TO YOUR SEO JOURNEY.
– SPINX DIGITAL

Promote your website on social bookmarking sites

SEO agencies will

Select a combination of social bookmarking sites (Twitter, Pinterest, Reddit, etc.)
Upload links and bookmark pages
Connect your social media pages with social bookmarking sites
Use specific keywords to tag the link

BOOKMARK YOUR PRESENCE. BUILD YOUR AUTHORITY.
– SPINX DIGITAL

SEO forum submissions

SEO agencies will

Choose relevant forums
Choose a title that tells about the content matter
Load main keywords
Abide by all the forum guidelines
Add a link as a signature at the end of the post
Make unique content
Take care of marketing tactics (avoid direct marketing on forums)

SEO FORUM SUBMISSIONS ARE UNDERUTILIZED WEAPONS. THE TOP SEO AGENCY KNOWS HOW TO USE IT AS A SNIPER.
– SPINX DIGITAL

Use and Optimize Google My Business

SEO companies will

Claim your Business Profile
Fill up every section of your Google My Business account
Complete your contact information carefully
Pick primary and secondary categories
Mark off attributes that are applicable
Describe the “from the business” section
Publish Google posts every week
Upload business-related photos every week
Answer queries
Collect feedback and revert
Describe your products and services
Setup messaging
Manage your profile

IF NORMAL SEO GIVES YOU TRAFFIC, LOCAL SEO GIVES FOOTFALL.
– SPINX DIGITAL

Communicate clearly on SEO matters and give frequent updates

What separates good SEO companies from average or poor-performing SEO companies is their level of communication with the clients.
If you happen to hire an SEO company for your business and they don’t show much interest in communicating with you— it’s a red alert for you.

It’s pretty clear— they’re missing out on your feedback. And better SEO firm understands the

importance of client communication
the vitality of repairing any damage to the client relationship
the necessity of giving frequent updates

THE TOP SEO COMPANIES KNOW THE DIFFERENCE BETWEEN UNDER AND OVER-TALKS.
– SPINX DIGITAL

What will SEO companies communicate with you?

Since the SEO process can be tedious, you may get a bit impatient with SEO results.
SEO companies understand the urge for instant gratification. So they generate SEO reports for you and keep you up to date with business changes. Take a look at how they do it.

Generate SEO reports

SEO companies will

Show you the traffic figures if that’s your goal
Illustrate conversion rate and goal completion
Display page-level traffic to know where visitors are clicking
Give insights on page speed
Monitor and illustrate time on site and bounce rate
Track and show keyword rankings and links

Smart SEO companies such as our list also give recommendations at the end of every section. You will have to ask three more crucial questions with SEO companies:

How often will the SEO agency give the SEO reports?
What are your mutually accepted SEO campaign goals?
Is your SEO agency keeping up with the SEO trends?

AN SEO REPORT CARD SENDS MORE BUTTERFLIES IN THE STOMACH THAN THE BOARD RESULTS.
– SPINX DIGITAL

Create content for your website and social media

Do you know the worldwide digital population? Well, that’s close to 4.66 billion in 2024.
So the next stats shouldn’t come as a surprise to you.

91% of B2B marketers use content marketing as a primary tool to reach customers
86% of B2C marketers use content marketing as their pillar strategy

More, the reason why you need to hire SEO companies that adopt top-notch content marketing strategies. If your agency doesn’t have an in-house content team, they might team up with content agencies.

CONTENT ISN’T THE KING. IT’S THE KINGDOM.
– LEE ODDEN

How does an SEO company work on content?

If your SEO company promises to cover your content area— you can expect these services from them.

Discover content opportunities for your website

The SEO companies will:

Start with the existing content and analyze them on Google Analytics (if available). The idea is to improve the existing content and look for new opportunities.
Find fresh content marketing strategies with Google Search Console.
Update, repurpose, reformat, and market the existing content.
Restructure content for easy scannability
Improve the hierarchy of information
Write actionable information with more profound research
Offer accurate information by editing the outdated portion
Add relevant links to high-authority external pages
Update broken external and internal links
Adding relevant and well-performing internal links
Adding fresh-quality images
Find opportunities to create content.
Analyze niches
Research competitors

MAKE CONTENT OUT OF COMMITMENT, NOT CAMPAIGN.
– SPINX DIGITAL

Create content for the target demo

The SEO companies will:

Identify your target demographic
Determine virtual and natural places where your readers are
Participate in active discussions
Find out what the user expects from the content
Put themselves in the customer’s shoes and create relative content
Research competitors’ content and learn what works for them
Cater better content than competitors
Get links to the content with lots of outreach

LIKE YOU DON’T FEED MILK TO THE LION, YOU DON’T FEED IRRELEVANT CONTENT TO THE TARGET AUDIENCE.
– SPINX DIGITAL

Ensure SEO-friendly content

The SEO companies will:

Conduct keyword research
Use tools like Google keyword planner to search the relevant keywords
Generate variations of keywords with Reddit and Quora.
Use related terms on the Google search page
Get keyword suggestions from Google Autocomplete
Look for topic-specific pages on Wikipedia
Spy on your competitors and grab their ranking positions in SERP
Extract keyword ideas on Amazon
Follow a solid content structure
Write user-friendly and catchy titles
Use small paragraphs
Make optimized meta description
Write optimal content length to generate expertise
Use social media share buttons
Boost SEO efforts with SEO tools

YOU CAN MAKE GOOGLE FALL FOR YOU. ADD TWO SPOONS OF SEO-FRIENDLY CONTENT.
– SPINX DIGITAL

Add strong calls to action

The SEO companies will:

Use strong action words (strong command verbs)
Invoke emotions in readers
Take advantage of FOMO
Give reason to your users to take any desirable action
Customize CTA based on devices
Get creative with the language
Use crappy, but catchy words (pretty eye-catching)

WEB TRAFFIC IS A WASTE IF IT DOESN’T PROVOKE USERS TO ACT.
– SPINX DIGITAL

Create content for your website and social media

SEO is like a chess game. There are lots of things you can do. But here’s a slight difference— you can break the rules and continue to play, unlike chess. That’s what SEO companies do.

They carry on the experiments and tests. In fact, they must carry out experiments depending on the latest SEO trends to find what helps you meet end goals quickly.

But here’s another catch. A good SEO company such as our listed companies knows where to stop.

IT’S NOT IMPORTANT YOU KNOW WHEN TO START THE SEO EXPERIMENT. YOU MUST KNOW WHEN TO STOP IT.
– SPINX DIGITAL

How SEO companies conduct experiments and test

Take a look at what SEO companies would do:

Use data to make decisions

SEO companies will:

Research keywords and search volume and name your products and brands based on it
Plan your keyword strategy (based on interest level)
Collect user-generated content to improvise SEO campaigns and services
Understand changes in your competitor’s strategies and make last-minute changes
Use traffic, impression, and conversion data to optimize on-page SEO strategies
Analyze backlink data to discover new networking chances
Change CTA based on different data metrics

WITHOUT DATA— YOUR SEO EFFORT IS JUST A GUESSING GAME.
– SPINX DIGITAL

A/B test areas of your website

SEO companies will:

Identify the set of pages they want to improve on your website
Choose the test and deploy their tools to run it across the pages
Measure and declare the test success (depending on the control and variant group)

A/B TESTING… LET THE USERS DECIDE.
– SPINX DIGITAL

Find out the critical power phrases to invoke visitors

SEO is incomplete without emotions. Your SEO company holds the responsibility of using powerful words and phrases to compel users to take action. Let us break this for you… your SEO companies should know:

The catchy and straightforward phrases can do wonders in drawing interests
Changing one word in a sentence can make heaps of differences in selling your products or services

And people will make decisions only when your SEO partner makes them feel the way they want to feel. Power words and phrases are also the pillars for CTR and conversion. Your SEO company will add:

Emotion Power Words (Imagine, Inspire, Transform)
Shareable Content (Secret, Discover, Increase)
Call to Action (Hurry, Limited Offers, Today Only)
Earn Trust (Unconditional, Certified, Fully-refundable)
Persuasive (Free, New, Instantly)
Community Power Words (Join, Connect, Circle)

IMAGINE YOU DIDN’T USE POWERFUL WORDS. YOU JUST MISSED A POTENTIAL CUSTOMER.
– SPINX DIGITAL

Find gaps and new opportunities

SEO companies will:

Determine who your target audience/personas are
Learn what your audience needs
Find the terms they’re looking for online
Discover where your site doesn’t get enough traffic in search results
Identify things that the target market is looking for that your brand is not providing
Discuss the changes you need to make

SEO AGENCIES EXTRACT NEW OPPORTUNITIES IN THE SLIGHTEST OF THE GAPS.
– SPINX DIGITAL

What are the benefits of working with an SEO company?

THE ONLY PROBLEM WITH THE SEO COMPANY IS NOT HIRING ONE.
– SPINX DIGITAL

You’ve heard it all about SEO companies, but the final moment boils down to one question— is all the fuss about SEO agencies true?

Plenty of other questions must be bothering you.

Should you outsource your work to an SEO agency?
Will they meet your budget?
Is your in-house team competent enough to take on evolving SEO challenges?
How long would SEO results take?
How early do you want SEO results?
Will the SEO benefits save you money?

It’s natural to feel that way. But the stats don’t lie. Have a read at these. [10]

61% of marketers consider improving SEO for organic traffic
Top websites have most of the Google SEO factors ticked (out of 200)
70% of marketers say SEO >>> PPC

So if you think you can go for DIY SEO to manage all the 200 factors, go ahead with insourcing!

But tick these checkmarks before you hire an SEO company.

Hire an SEO agency if you have:

Internal resources and team to communicate with SEO agency (who keeps in touch)
Development resources and budget for a dev agency don’t collide with an SEO agency
Enough budget

Don’t hire an SEO agency if:

They don’t meet the company’s culture
They’re going to freeze you with complex agreements like a 12-month contract
They don’t put your revenues as the essential goal

Absolute must hire an SEO agency if you’re:

Twilling to put your money on other marketing channels
Looking forward to having long-term success
Hell-bent on learning your audience

Now you know when to hire an SEO company. So let’s find out how the agency will benefit you.

Save you time to focus on other business goals

You know how time-intensive SEO can get. You also don’t want to pile up another 3 or 6 months for results to reflect. And as you know SEO process requires continuous:

research
optimization
updates

Chances are high; you’ll only end up being counter-productive in solving the SEO mystery. But when you outsource SEO to an agency, you can:

save clocks from ticking fast
hold the tide of aging (SEO is a stressful job)

How SEO companies save time

Experts with specialized knowledge will take less time in solving complex SEO problems
You won’t have to spend time gathering tools in advance
Your human resource department will save time by hiring additional full-time staff
Seo agency will free up your in-house workforce
You don’t have to invest time in pitching and following up for backlinks
The SEO agency will manage multiple social media profiles with ease

YOUR WATCH RUNS SLOWER WITH SEO.
– SPINX DIGITAL

Save you money for other areas

Well, PPC bidding is getting intense. 45% of small businesses put their money on pay-per-click advertisements. So when everyone tries to sneak the first spot with PPC, what do you do?

Easy-peasy!

Turn to SEO campaigns for earning organic positions. Additionally, going with in-house SEO professionals will:

eat up a significant pie of the marketing budget
demand investment to finance the salaries
invite huge equipment spending

You may find SEO charges to be a little higher for the services, but SEO has an unbeatable ROI. In fact, SEO gets the biggest ROI, with 32% of marketers believing the same.

What does this mean for you?
Whatever amount you invest in hiring an SEO company will soon be compensated for driving valuable revenues.

How SEO companies save money

SEO firms will get you results with SEO which is a type of unpaid advertising in itself
You can scale your business by upgrading the plan rather than throwing more money on resources
SEO companies will generate detailed reports that you can harness to save money in future
You’ll have better results with experts than taking things into your hands, i.e., you’ll save lots of green bills
Save you from investing in the wrong resources
Save money by training new in-house SEO officials

SEO KEEPS YOUR WALLET THICK.
– SPINX DIGITAL

Experts in handling your website

They say— “leave your SEO strategies to pro.” Well said!
Do you know why your DIY SEO strategies are failing?

You can’t keep pace with ever-changing SEO trends
You have tossed aside the SEO rules in the dustbin
You think you can escape social media and yet perform well
You feel quantity posting and fast processes will get you results
You’re short of time
You haven’t focused on quality yet
You’re not equipped enough to handle complex SEO situations
You’ve no clue about Google and Bing rolling new algorithms every day
You’re losing traffic without knowing why

So the things you do are the things you avoid by simply hiring an SEO agency.
How to take advantage of industry experts with the SEO company

SEO companies:

have experts such as writers, analysts, designers, etc., to monitor industry trends and news.
follow forums, news channels, and competitors diligently.
check your website’s health
the sudden drop in traffic
loss of ranking
requesting for page indexing
can pinpoint SEO activities that invite search engine penalties and blacklisting
offer development guidance and advice to solve the persisting problems on your website
have the latest tools and know-how to get the best out of any technology they have in hand.
generate more leads for your business

SEO EXPERTS KNOW WHAT NOT TO DO
– SPINX DIGITAL

They’ve worked with experienced brands

Don’t go over the hyperbole of fancy SEO services. Every SEO agency gives you services. What matters more is their experiences with different

clients
industries
sizes of organizations they’ve worked with

Additionally, these questions can help you find if they’re the SEO company match you’re looking for:

Do they have a solid understanding of the strategies?
Do they make non-realistic promises?
Can they fit in your team?
Are they right-minded in terms of their experiences?

Think of it this way!

If you or your team don’t have SEO experience, we’re not saying you’ll make mistakes every time, but you may make mistakes in the key moments.

That’s where you need SEO agencies to save you— to prevent stumbling when you need to sprint.

What are the characteristics of an experienced SEO company?

They’ve years of trial and tested methods right in their knowledge bank.
They’ve worked across several business landscapes.
They can predict search algorithm changes quicker than other companies.
They’re ahead of the curve.
They know when to start and stop the campaign.
They’ve worked with probably dozens of the same clients as you.
They’ve already helped many companies hit the top rank of search results.
Your niche is their strong suit, not a new challenge.
They champion the art of customized campaigns to fulfill your SEO expectations.

ALL THE EXPERIENCED SEO COMPANIES HAVE ONE TRAIT IN COMMON— THEY DON’T OVER-PROMISE.
– SPINX DIGITAL

Increase your efficiency

Bad marketing strategies are like black holes. They suck up all the money you’re never getting back. In fact, 40% of all marketing strategies are wrongly spent.

And since you’re likely to be unaware of the wrong spending, you’ll continue to allocate more energy fixing it. With less experience and bleak chances— you’ll only end up playing willful blindness. But SEO companies know how to pull out SEO strategies with efficiency.

How SEO companies increase business efficiency

SEO companies have all the resources and tools at their disposal.
Should there be any changes, SEO companies take an active approach and not a reactive one
SEO professionals make seamless changes with their experiences
You can spend time on core business services
Even if you own a local business, SEO companies grow your marketing efforts

SEO DRIVES PRODUCTIVITY AT 5TH GEAR.
– SPINX DIGITAL

Keep up with the modern SEO trends

Do you know what the only constant with Google and other search engines is? They change their algorithms too often. Sometimes, twice a day! Google alters its SEO algorithm 500 to 600 times each year. And the worst part is— you put so much effort into pleasing it.

Major disadvantages?

Ranking fluctuations
Fallen traffic
Low conversion
Decreased sales

But don’t panic. We know Google algorithms can be hard nuts to crack for you. So, in that case, you can hire one of the top SEO companies listed above. Here’s how they help you catch up with the trends.

How SEO Companies keep up with SEO Trends

First, they don’t panic when major algorithm changes are looming around. A good SEO agency will stop trying to over-guess and stop worrying about the changes.
Second, it could be tempting for you to make immediate changes, but the top SEO firms wait to react. In fact, the smartest companies check out if your website is affected by the changes.
Third, any experienced SEO company relies on credible sources such as Google Webmaster Blogs and then acts. Yes, there are times when Google doesn’t accept the changes they’ve made, which could be unnerving. That’s when you need to hop on other reliable sources and forums.
Fourth, SEO companies also save you time. They spend their time monitoring the latest trends and news.

THE STOCK MARKET IS THE SECOND-MOST ATTENTION-DEMANDING AREA. THE SEO TREND IS STILL THE FIRST.
– SPINX DIGITAL

Keep up with the modern SEO trends

We have only talked about how good SEO and SEO companies are. But with great power comes significant risks. Especially if you’re not working with an established SEO agency. Take a look at these risks:

It may take ages for you to get desired results.
You may have to wait a lot to achieve ROI from your website.
It could turn out costly with inappropriate SEO knowledge.
You may not enjoy the best results despite ranking on the first page of SERP.
Traffic load is beyond your control.
Google updates can penalize your website, annulling all the months of effort in minutes.
Worst of all— your website is not free of spam and hacking.

You want to avoid all these hassles. Don’t you? That’s where SEO companies chip in.

How SEO companies provide security to your business

SEO agencies know how to avoid negative repercussions of all the activities happening around your website
They keep your website and rankings safe and secure.
A dedicated team prevents your business from a downward spiral in critical moments.
Their expertise with major tools like Google and Bing Webmaster Tools, Google Search Console, Google Analytics, etc., help them solve major website problems.
They resolve errors like security vulnerabilities, bad backlinks, black-hat attacks, etc.
SEO firms quickly act on customers’ grievances to protect their brand reputation.
They also give safety nets against adverse publicity and competition.

SEO PREPARES YOUR BUSINESS FOR THE FUTURE.
– SPINX DIGITAL

Boost your business with valuable data & analytics

The quality of data you deal with decides the quality of SEO results you get. Forrester says so in their research “Why Marketers Can’t Ignore Data Quality.” According to the— 37% of marketers are putting their money on wrong marketing strategies— credits to poor quality data. And we’re sure no one likes to spend on the wrong stuff. Plus, you’re well aware of how SEO companies can benefit you. But most businesses ignore the indirect benefit they get from SEO agencies: free data! Yes, you’ve access to free data! And that’s not it. SEO companies use data to grow your business in every possible way.

They use these SEO data for better decision-making:

Organic traffic
Organic impression
Organic rankings
Keyword monthly search volume
Total referring domains
Total backlinks
Page speed

How SEO companies use data to expand business

Use segmentation data to understand your target audience
Monitor website traffic and KPIs to expand their company
Feed data into the SEO campaign to make it more effective
Use keyword research tools to know the search intent of the audiences
Find out the best-suited multi-channel strategies for your business and focus on them
Evaluate traffic, clicks-through-rate, impressions, and other data metrics to enhance less-performing pages
Analyze well-performing pages and pass on their link juices to low-performing pages
Drill down Google Analytics data to understand where shoppers are interested the most
Check bounce rate and prevent users from exiting the website
Monitor what conversion efforts are giving the best results
Notice traffic data to fix things before they go out of hands

YOU DON’T RUN SEO ON OPINIONS, BUT DATA.
– SPINX DIGITAL

Dance on high sales & revenue

Obviously, you’re looking to increase sales and revenues if you’re hiring an SEO agency. But we can’t wait to emphasize it again that it’s not just a bit! You can make huge profits from it. Now we’ll tell you why.

Research suggests your business makes 40% of its online revenue from Google.
SEO leads are 8X more likely to convert than outbound marketing strategies.
If you somehow manage to appear in the #1 Spot on the SERP— get ready to get 33% of all the clicks.
And even if you stay in the top 5— you have 67% more chances of getting clicked than others ranking below.

These stats tell you something, don’t they? It’s so crucial to stay on top of SEO.

THE ONLY RISK WITH SEO COMPANIES IS NOT HIRING THEM WHEN THESE BENEFITS ARE TOO HARD TO IGNORE.
– SPINX DIGITAL

How much does SEO cost in 2024?

Okay!

Services ticked!

Benefits ticked!

Finally, we’ll talk BUSINESS.

You must be having a flurry of questions.

How much does SEO cost?
What are the SEO pricing factors?
How are SEO pricing models divided?
How much should you spend on SEO services?
How is SEO pricing forecasted in 2024?

And if SEO is so beneficial and practical— you might already be worried about loosening your pockets.

Don’t worry! These answers will solve all your SEO pricing queries.

How much does SEO cost?

SEO may be one of the most practiced digital marketing strategies.

But it’s hard to give the exact estimate without looking into your requirements deeply.

And since the SEO process demands both time and hundreds of strategies— everything comes down to what you want from the SEO company!

But for your ease, you can expect SEO companies to charge anything between $400/month to $10,000/month.

Yes, that’s a massive range because, as said— everything depends on the level of services you want.

For example, a static website with 15 web pages will invite less SEO cost than an eCommerce store having 15,000+ products. So you should be realistic about your budget. Moreover, get the hang of allocating marketing resources accordingly.

EITHER YOU SPEND ON MINDLESS MARKETING STRATEGIES OR WELL-STRATEGIZED SEO TACTICS.
– SPINX DIGITAL

What factors affect SEO pricing in SEO companies?

You can expect a fixed price for limited web pages. But SEO companies may go flexible on you if you own a bulky business website.

These factors affect SEO pricing:

SEO company experience
SEO company’s pricing model— hourly, monthly, or per-project basis.
Your company’s location
The size of your business— start-up, mid-scale, or enterprise level
The enormity of SEO strategies
Your existing SEO standing and plans (domain authority)
SEO goals
Your website’s current technical state
The level of market competition

What SEO pricing model do SEO companies follow?

Depending on the

Project scope
Level of services you need
The SEO company you work with

You may have to pay anything between $500 – $30,000.

But some SEO companies may follow single or multiple pricing models to suit your convenience. You can expect one of these four models:

Hourly Consultation
You’ll pay hourly fees for availing of any SEO service with your agency.
Range: $100 to $300 / hour
The average range: $80 to $200 / hour.
Things to take care of: Don’t fall for SEO companies charging less (< 750$/month).

They might promise you moons and stars in a short period, but don’t let unrealistic hyperbole lure you.

Agencies offering cheap SEO services may lag:

Resources
Experience
Experts
Knowledge

Monthly retaining plan
Some SEO companies prefer a monthly retaining plan for selected SEO services.
Monthly retainer range: $750 to $5000 per month.
The average monthly retainer plan: $750 to $2000 per month.
Project-based pricing

The SEO company will determine the SEO fee in advance (customized plan).

You have to pay this determined fee for your business project.

Project-based pricing range: $1000 to $30,000 per month.
The average project-based pricing: $5000 to $30,000 per month.
Fixed contract pricing

The fixed pricing model demands you sign the contract and seek a set fee for different SEO services.

DON’T LET THE SEO PRICING MODEL CONFUSE YOU. STRATEGIES MATTER!
– SPINX DIGITAL

You can expect SEO services slabs as follow:

SEO Services	Average set fee
Copywriting (SEO)	$0.15 to $0.50 word
Technical website audit	$5000
SEO content audit	$500 to $7500
Link audit	$500 to $7500
Social media site setup	$500 to $3000

How much should you spend on SEO companies and their services?

It’s a tricky question, considering the range of SEO pricing varies.

Of course, you wouldn’t know what your spending should be— whether 5000$ would be enough or even $30,000 would fall short of your SEO goals.

But there’s no way you can’t find the right amount of SEO spending for your business. You need to keep a few things in mind. Ask yourself:

What’s the size of my business?
What’s the extent of service I want?
Am I willing to compromise quality with cheap SEO services?
What are my goals?
Where am I looking to see my business in the next three months?
Should I go with professional services?
Can I risk working with inexperienced and unproven firms with no proper portfolio in their kitty?

Here’s a pro tip for you. SEO is an ongoing process. Right? Your website will interact differently with Google every month. So it would help if you thought about monthly SEO planning.

It should help you not spend too much on the contract or project-based pricing and continually let you inspect your growth every month.

IT’S NOT HOW MUCH MONEY YOU SPEND ON SEO, BUT WHERE YOU SPEND IT.
– SPINX DIGITAL

How is SEO pricing determined in 2024?

It’s rather unfortunate that there’s no fixed way to determine SEO pricing. What does it mean? You can even have your own SEO firm established today and charge whatever you find fit.

So the ultimate problem of filtering out the best SEO company match falls on clients like you. One good way to figure out the ballpark estimate is by talking with other clients of the SEO agencies.

You’ll enjoy two benefits:

Existing and old clients have measured the depth of water already! Their experiences will let you make fruitful decisions.
You won’t overspend on trivial services.

What are the characteristics that make a great SEO company?

There are hundreds of SEO companies— if not thousands. It’s like choosing what drop to drink from a glass of water.

But the only difference is— you don’t have the luxury to pick the best drop. However, these characteristics can help you find great SEO companies, such as our vetted list mentioned above.

Now, what should you be looking for in an SEO company? Let’s find it out.

Experienced and know their SEO thing

Congratulations if you have a laptop, internet, and a little knowledge of CMS like WordPress!

You can boast of yourself as an SEO expert.

Well, that’s been a trend!

The market is full of inexperienced but boastful start-ups and individuals with no solid SEO background. We don’t say they can’t be experts. But it’s always good to believe the claims of experienced and process-aware SEO companies.

Of course, you may be fooled into believing they’re the experts, but even a simple Google search of their website will show their positions on SERP. If they can’t rank themselves— you have to run away!

AN SEO COMPANY KNOWS HOW TO IMPLEMENT SEO FOR THEMSELVES FIRST.
- SPINX DIGITAL

A portfolio to flex

A great SEO company won’t shy away from flexing its portfolios.

Why?
Because their confidence towered up high.

What you’ll find in their portfolio:

Their expertise (on-page, off-page, or technical SEO)
Businesses they’ve helped rank on Google
Traffic generated for their clients
Leads and sales for different businesses

Some SEO companies call it a “show-off” only to realize how essential portfolios are!
What you need to do:

Scroll through their portfolio
Find their clients and look for similar clients as you
Contact them and learn about their experiences
Decide if you want to hand over the project

A GOOD SEO COMPANY DESIGNS PORTFOLIOS TO GAIN THE CLIENT’S TRUST IN THE BUSINESS.
- SPINX DIGITAL

Aware leaders in the market

We mentioned how SEO algorithms evolve. Just when you know it’s the Panda algorithm; Google slaps Hummingbird on your face. You wouldn’t sit idle if you knew Google would make 3,200 updates in a year.

Would you?

Similarly, great SEO companies don’t sit idle clinging to the old SEO tactics. They keep the tab with algorithm changes every day.

An SEO company with no trend awareness is as good as not having an SEO company at all!
Excellent SEO agencies:

Have a birds-eye view of all the SEO trends
Evolve with the best SEO practices
Onboard experts or learn the new trends quickly
Execute the trends carefully

It’s one of the ultimate characteristics our list of SEO companies nail.

THE SAD PART WITH SEO IS— YOU DON’T HAVE TIME TRAVEL. ONCE YOU MISS THE TREND, YOU MISS THE OPPORTUNITY TO RANK.
- SPINX DIGITAL

Flaunt honest testimonials

Great SEO companies avoid tooting their own horns.

They pass their achievements subtly, but more importantly, don’t hesitate to share real-life testimonials. And even greater SEO companies share negative testimonials and the lessons they learned in fixing the issues.

It would be best if you kept a close eye on their testimonials because they’re hard-earned. An SEO company has to travel to lengths to get one positive testimonial in its favor.

They have to:

Strategize their SEO plans
Implement them seamlessly
Analyze their results
Guide business to success

Some SEO firms put fake testimonials to boost their portfolio. You can connect with their clients to find out the truth, And some SEO agencies may altogether avoid testimonials. You’d want to avoid them too because

78% of SEO organizations receive 100% of ROI or more from testimonial videos
62% of large SEO organizations also accept receiving 100% or more ROI

Here’s a little help for you.

How to spot fake SEO company testimonials

Does it look too good to be trusted?
Do they use super boastful language?
Can you find admitted bias in their claims?
Are reviews all positive or negative?
Do they use customer jacking? (I tried X SEO company, failed, then I came across Y SEO company, and my business grew manifold)

GOOD SEO COMPANIES KNOW THE FINE MARGIN BETWEEN TELLING YOUR ACHIEVEMENTS AND TAKING EXTREME PRIDE IN THAT.
- SPINX DIGITAL

Show their teams

No man is an island entire of itself; every man is a piece of the continent, a part of the main.”
Likewise, no man is an SEO company in itself.

Great SEO agencies have several specialists looking to nail every aspect of SEO. If the SEO company promises you wild success without introducing you to their team members, you need to hang on.

Now, why should that be a matter of concern for you? Well, some companies may charge you beyond the pocket limits and get the outsourced job done for a few dollars.

The honest SEO company has the rare distinction of taking pride in their teams.

SEO Company key positions

SEO Director
Project Manager
Project Coordinator
Head of Content/Content Marketing
Digital Strategist
Copywriter
Link builder
Technical Lead
Digital PR
Social Media Managers
Conversion Rate Optimizer

DON’T WORK WITH THE SEO COMPANY WHICH SIDELINES ITS TEAM.
- SPINX DIGITAL

What to expect from a great SEO company?

We have listed top SEO companies and highlighted how they could benefit you.

But assuming you’ve hired one of these— what should you expect from a great SEO company?

Attending discovery sessions

Do you know what’s excellent about experienced SEO companies?

They won’t send the proposal despite working in your niche in the past. Instead, they’ll conduct discovery sessions with you. The goal of these sessions is clear.

They want to

listen to your struggles
understand your current challenges
comprehend your insight on business goals
figure out what you want to achieve
go through your unique needs

Once they feel they’ve known your problem enough— expect them to send customized proposals and make new strategies instead of slapping the old ones that worked for other clients.

Learning about their research and recommendation

Once you’ve shared business details in the discovery phase, the SEO company will take matters into their hands to research the maximum about you.

They’ll use your details and their expertise to dig deeper into your niche.

Why do they do this?

To bring themselves on the same page with you
To know if they’re viewing your businesses from the same point as yours.’
To understand who your target audience is

When they’re done on their part— you can expect them to share their ideas to max out business results.

Getting contract and knowing deliverables

If the first two steps went seamlessly (if you choose the top-rate SEO agencies listed above), the SEO company might get you to sign a contract.

Again, it depends on the pricing plan you choose. But to sound soft, they not only call you to sign contracts but give a detailed list of what they’ll deliver in the coming time.

The SEO contract will have:

Information on your SEO company
Who’ll do the contracted work (dedicated team members)
Client-friendly scope and deliverables
Delivery time (starting phase, specific phases)
Pricing structure and definition
Billing Schedule
Terms and conditions for canceling plans
Scope change process (a new contract or reset cancellation terms)
Legal Details & Contingencies
The expiry date of the contract

Detailed onboarding process

Great SEO companies don’t throw away their blankets and start working! They set up the environment first.

And that begins with accessing your assets like:

Website or CMS access
In-house coordinating staff
Analytics login details

You must have a smooth onboarding process. Reasons being?

They get to find

Scope of the project
Project deadline
Ease of managing project

What’s it like working with an SEO agency?

Now that you’ve hired an SEO agency (probably your first experience), you may wonder what it’s like to work with them.

You may think:

What would the process look like?
How will the agency go about starting the SEO project?
Will they involve you in meetings?
Should you have your say in the SEO process?

And many more questions.

It’s natural to have these thoughts flood your head. When you’re working with SEO companies like SPINX— here’s what the working environment will look like:

Start with Lead-off meeting

It is where you cut the ribbon, not literally! But you start the project by meeting the SEO strategists of your selected SEO firm.

While not all SEO companies may feel interested in doing this— it’s a significant step to start with. You’ll get in touch with a personal account manager who’ll act as the bridge between the SEO company and you.

The lead-off meeting includes:

A quick introduction to everyone who’s going to be a part of the SEO project
Discussion about your SEO goals
Talks on your business, brand, products, services, etc.
SEO company’s insight on following SEO strategies

We’d advise not to go unprepared in the kick-off meeting. Ask as many questions to your account manager.

You may ask:

How will you make my website search engine-friendly?
How will you measure my website’s SEO success?
What SEO tools do you use regularly?
What’s your approach to keyword research?
How quickly will I get results?
How actively will I have to participate in our SEO projects?

You can frame your questions by visiting:

company’s portfolio
website
brand guidelines
company’s resources

Get SEO audit and strategy summary

Another plus of working with an SEO company is— you have both your hands full— one with SEO strategy summaries and the other with SEO audit results.

Your dedicated account manager will

discuss the summary matter
offer valuable roadmap

Again, you’re invited to ask questions to dispel any doubt lurking around. You can expect the selected SEO partner to educate rather than dictate to you.

It’s probably one of the reasons why you should partner with value-offering SEO companies like SPINX.

Signs SEO agency cares for your business.

They

Encourage to speak your mind
Answer all your questions
Don’t sound dodgy
Feel happy to explain strategies
Don’t beat around the bush

Regular follow-ups

Top SEO companies don’t fold at kick-off and audit meetings. They also know how concerned you’re for the business to grow. So they arrange regular follow-up meetings with you. Meetings don’t necessarily have to be in person.

They can convey their messages and sense of security through:

Chats
Video calls

Don’t worry! These regular check-ins won’t eat up much of your time. One hour and you’re loaded up with all the necessary information. In some cases, you may want to give a completely free hand to your SEO agency.

You don’t want to be stressed for all the wrong reasons. But we’d suggest you be involved because no one knows your business more than you.

Your

input
assistance
approval

It’s crucial you decide what roles the in-house team will take up and what you’ll leave on your SEO agency.

What SEO services should you expect when you sign on to the SEO company?

So you’ve decided to sign with one of the SEO companies. But you’re thinking about what they do.

Well, a lot! Let’s break them down.

They’ll analyze your website structure

HTTP or HTTPS— the SEO firm will check if your website is secure or not. It doesn’t matter if you’re not accepting credit card essentials. Google loves secure websites that protect its users’ interests.
Analytics setup— the top SEO company will constantly track your existing analytics (if there) and set up new analytics if you don’t have them. The idea is simple— they want hands-on details on leads and sales to make any meaning out of it.
Robots.txt— after auditing your website, the SEO companies make a list of pages that don’t need search engine crawlers to crawl and index them. They do it with the Robots’ text.
Site errors— your SEO partner gets rid of all the site errors to secure the level of trustworthiness. Site errors are wrong signals to Google. Errors like 4XX errors, plagiarised title tags, copied page content, broken links, and missing title tags can kill your ranking.
Indexed status— the SEO company will ensure the web pages are indexed on Google. They’ll check its status regularly! You can think of it as Google robots allotting a specific number to your pages. Non-indexed pages won’t ever rank on Google.
Sitemap— your hired SEO agency will create an XML sitemap. A sitemap includes the entire list of pages on the website. It works opposite to robots.txt. Sitemap intimidates the pages to be indexed by the crawlers. Robots.txt intimidates the pages not to be indexed.
Page speed— Your SEO company knows what essential user experience is. Because more than Google, you’re creating websites for your users. The SEO agencies make sure the website doesn’t take ages to load. Users leave web pages in 10 seconds. All the more reason why your SEO company will get the value proposition message across the board!
Meta elements— These elements may not sound important to you, but your SEO company will fix them all. Duplicate title tags, site content, irrelevant meta descriptions, etc., affect your site negatively. You need them optimized to better your discoverability chances on SERPs.
Conversion rates— Traffic is just the 20% battle won. SEO companies see to it that your website converts. They apply different conversion rate optimization techniques to remove the bottlenecks and generate the best result for your business.

They’ll evaluate your content

Voice search compatibility— 41% of adults voice search every day. SEO companies focus on text and image-driven content and look to set up voice search compatibility. You don’t want to miss a chance to rank.
Poorly targeted keywords— Your existing content may have over or under-used keywords. Plus, you may also have been missing largely on related or semantic keywords. SEO agencies, as in our mentioned list, fix all the keyword issues.
Poorly ranking content— Don’t be disheartened if your content is not ranking. Apart from creating new content, Top SEO companies also update or make your existing content up to Google’s mark.
Duplicate content issues— As much as Google is brilliant, it shows general phrases like “this could be one of the methods” plagiarised. Could you believe that? Fortunately, SEO companies have tools like Grammarly and 1text to fix duplicate content.
Missing pages— Your page or site may go missing from Google search. SEO companies troubleshoot and fix common issues with almost every website.
NAP inconsistencies— Local SEO is essential if you’re looking to target your locality. But you must get your NAP (Name-address-phone number) message across the board consistently. SEO companies ensure you don’t have to live through the local SEO hassle for every page.

They’ll work on an off-page SEO checklist

Content-focused on locality— Much of the off-page content includes review sites, online directories, industry blogs, etc. SEO companies cater to locality-based content to gather maximum searches from specific locations.
Unique meta elements for each product and service— whether You’re listing your products or services on-page or going off-page, SEO companies know the necessity of writing unique meta elements.
Consistent NAP across every listing— Just as the SEO company keeps NAP consistent across the website, they also ensure it stays consistent throughout the off-page listing websites.
Authentic reviews— SEO companies also encourage authentic reviews. Your know-how reviews and testimonials invoke people into taking action. They also mark the reviews with schema.
Reputable directory listings— The SEO agency gets your business listed in reputed directory lists. Directories with high traffic get digital footprints diverged to your website.
A mobile-friendly website— Most SEO companies will get this right even when they’re asleep! The mobile version of your website needs to be user-friendly as most of your users spend their time on mobile now.
Authority-building techniques— Your SEO firm will also apply authority-building techniques like guest posting and backlinking to boost credibility over the internet.

They’ll optimize your code and improve site-structure

Site navigation— The SEO company, will make an easy-to-navigate site. Spread breadcrumbs and page numbers, so the visitors don’t feel lost.
Clean up— The SEO company will clean up and optimize your site’s code to make it blazing fast.
Remove errors— Google is smart enough to pick coding errors. The SEO agency makes your website error-free and prevents Google Spiders from crawling the wrong page.
Silo structure— The SEO company understands what silo structure works best for internal linking. You want your user journey to be highly fluidic.

They’ll optimize your on-page content

Rewrite/remove— The SEO company will find the plagiarised content and either get them rewritten or removed.
Keyword placement— Keywords are important, but you can’t place them anywhere in the content and get away with it. SEO companies know the exact point where putting keywords makes sense.
Rich copy— The SEO agency writes thought-provoking copy to get the most out of landing pages.
Landing pages— The SEO firm also makes deeply researched and meaningful landing pages to attract more visitors.
Details— The SEO company takes care of details such as adding images, formatting text, and changing color schemes to convert as many visitors.

They’ll optimize off-page factors

Local SEO tactic— The SEO company implements local SEO techniques to rank for local terms.
Accurate info— The SEO agency will spread accurate information about your business. They do it by finding your business directory, verifying your info, & finally giving the updated info.
Press release— The SEO company, will announce new products and services your business offers. Expect them to cover it in the most exciting ways such as catchy news pieces.
Guest posts— The SEO company will write guest posts on non-competitive blogs and get the backlinks in exchange.

They’ll carry on with their analysis

Regular monitoring— The SEO company will monitor site activities as traffic, rankings, and conversions
Data-use— The SEO agency will use rich data to make informed, effective decisions.

Should you hire an SEO company?

Of all the SEO questions— this must be rolling through your head…

“Should you hire an SEO company?” Well, there shouldn’t be any if’s and but’s if you:

Want to grow your business manifold at pocket-friendly prices
Are clueless about your website’s whereabouts and how it’s contributing to your bottom line
Wish to penetrate your products and services in the new market area
Want more people to reach out to you than your nemesis
Need more sales
Desire more leads and conversion
Make a lasting and differentiable impact from your competitors
Long to secure your business’ future
Want to hit the top three of the search results

When should you hire an SEO company?

We already gave you endless benefits to hire an SEO company.

But if you still have second thoughts— answer these questions yourself:

Do you want to grow your business in a competitive niche?
Do you wish to expand and support your product launch?
Have you thought about sales, revenues, and conversion rates deeply?
Do you want to get yourself ranked on search results?
Is SEO expertise lagging in your in-house team?
Does your team have time constraints?
Has your company tried SEO but doesn’t see any results?

THE PERFECT TIME TO HIRE AN SEO COMPANY WAS TEN YEARS AGO. THE SECOND PERFECT TIME IS NOW.
– SPINX DIGITAL

How do you know if your SEO agency is practicing black hat tactics

The SEO company will:

Over-use main target keywords to rank you
Either use automatically generate or duplicate content
Use CSS to hide stuffed keywords (using the font as the background color)
Create pages only to appeal to Google and not users (doorway/gateway pages)
Cloak content for users and search engines. It serves different content and URLs to both of them (leaving different experiences)
Use link schemes such as
- paid links,
- blog comment spam,
- forum spam
- automated link building
- sidebar links
- spammy directories
abuse and over-use markups like structured data and rich snippets
place sneaky redirects to deceive search engines and show content that’s different from what the visitors will see

PRACTICE BLACK HAT SEO IF YOU WISH BLACKLISTING UPON YOU.
– SPINX DIGITAL

What is the sign your SEO company is using black hat SEO?

Just travel back ten years, and you’ll realize how manipulative SEO marketing was! But Google is getting smarter every day.

Many marketers enjoyed Google’s incompetence in the past to rank their pages— despite having no relevance for the readers. Yes, you heard it.

You could rank your page without needing to satisfy an SEO checklist (wait, the checklist didn’t exist). Fortunately, the times have changed, but some SEO agencies still use black hat SEO techniques to deliver quick results. Now, what is black hat SEO? Well, it’s nothing but any SEO technique that violates Google’s guidelines.

If your SEO agency uses a black hat, you may expect

search engine ranking to slip or even disappear from the SERP site entirely
short-term, wowie results that change within a few days or weeks
annoyed and misled customers (equivalent to poor leads and sales)

The last thing you want to do is to annoy your customers. Right? Now the question is— how do you know if your SEO partner is using unfair means to rank you higher? Well, the good news is— we have got you covered here. You can keep an eye on your SEO agency.

26 questions to ask any SEO company before hiring

You don’t go to the battlefield without weapons.

Think of hiring the SEO company as a personal battle.

Now, do you have any weapons to fight this battle?

Of course, preparing yourself to ask them tough questions and not going by every word the SEO company says is your weapon.

You can hammer these questions and measure the water.

What SEO services do you have expertise in?
What’s the process of developing search engine optimization strategies?
What SEO tactics will be most beneficial for my business and why?
Do you have the SEO tools and resources for the SEO campaign?
What platform will your agency use?
Who will I work with? Who’s on your team, and what’s their area of expertise?
Who will be the point of contact or connect us for SEO queries?
How often do you arrange meetings and updates?
Do you take analytics data into account?
How often do you go through analytics data?
How often will you give me the progress report?
How long will the SEO take to give results?
Can you tell me what’s in my current contract and what it includes?
When will the contract end?
Can I cancel the contract in between?
How do I cancel the contract?
Will I get access to the website if I end the contract with you?
How to communicate my SEO message, and how often can I contact you?
Will you give me complete access to my website and Google Analytics accounts?
Will I have access to FTP, CMS, and AdWords?
Will I lose the right to a website if I get a free website built with paid SEO services?
Can you guarantee me success? (A good SEO company won’t promise you. In fact, anyone promising would be lying)
Have you worked for similar companies and niches?
What are your payment options?
Will SEO services have hidden charges?
What payment model do you follow?

SEO DOESN’T DITCH YOU. YOUR LACK OF AWARENESS DOES.
– SPINX DIGITAL

Why is SPINX digital the right SEO company choice for you?

Though we have short-listed the SEO company for you, and each of them is a thought leader in their areas— it still doesn’t tell the most crucial question— which one to pick among them

Hah! We don’t like to self-assert, but SPINX Digital can be an excellent choice to grow your business.

No, we aren’t tooting our horns— we’ll tell you why!

So we took SEO projects for companies like

Quinn Emanuel Trial Lawyers

BEGA

Quinn wanted to improve their organic visibility, and BEGA wished for sound SEO strategies.

It was a challenge for our SEO team, but look at these numbers—

BEGA

+10,908% growth traffic
-42% bounce rate
+168% average session duration
+120% pages per session
+672% user sessions

You see! We have done well for our clients.

But what about our website?

Have we done enough for ourselves so you can trust us? Should you trust us?

And if an SEO company can’t help their own website, should you consider them?

Well, take a look at the keywords we rank for.

Our:

SEO experts laid the foundation for optimized content strategies.
Keyword experts extracted the most relevant answers users were looking for
Copywriters, content writers, and designers built extremely SEO-friendly content
Our SEO analysts worked around data to improvise and cater to better SEO campaigns

Still not convinced? We get your concern— it has business and money, and reputation in the line.

Don’t worry! Get in contact with our SEO professionals. Just a call would be enough, although we also work on SOS signals. 😀

Here’s some…

Web Design Los Angeles (1)

1K-10K searches/mo

Web Design Agency (4)

100-1K searches/mo

Some more…

Digital Agency (3)

10k-100K searches/mo

Website Development Company (6)

1K-10K searches/mo

And more…

Best Website Design (3)

10k-100K searches/mo

These SEO stats didn’t appear out of thin air.

Brands that have nailed SEO like a boss

Amazon uses long-tail keywords to make 57% of sales ^[24]
River Pools and Spas garnered over 500,000 visitors a month with holistic SEO strategies ^[25]
KISSmetrics receives 142,149 visitors with its extensive long-tail keyword research ^[26]
Many SaaS companies better their search rankings by an average of 11.24% and thrive on the agile website with experienced SEO tactics
WPBeginner shot up its organic traffic by 20% in just 60 days ^[27]

Sukesh Jakharia

Sukesh Jakharia, CEO of SPINX Digital, propels the company’s mission to build world-class products for the digital age. As a visionary leader and hands-on executive, he has crafted a high-growth trajectory for SPINX, assembling a stellar team of experts in digital strategy, programming, and creative design to deliver exceptional value to clients.

Read bio

44 thoughts to “Top SEO Companies (2024)”

shazminitgroup
Reply

Really informative article. Looking forward to similar articles. It really helps me in choosing SEO Agency.
- Sukesh Jakharia
  Reply
  
  That’s great to hear. Thank you for your appreciation.
Priya Sharma
Reply

Thanks for sharing this amazing article with us. i got a lot to learn from it. and I am surely going to share it with my network.
- Sukesh Jakharia
  Reply
  
  That’s great, Priya! Keep learning & keep sharing.
Exertpro
Reply

It’s amazing. Thanks for presenting. Hopefully, In The Future, More Beautiful Blogs Will Live Us Gifts
- Sukesh Jakharia
  Reply
  
  You’re welcome!
Bukuji
Reply

Thanks for sharing this useful information with us.
- Sukesh Jakharia
  Reply
  
  Thank you!
YASH
Reply

knowledgeable content
- Sukesh Jakharia
  Reply
  
  Thank you!
Shaimpa Bairagi
Reply

knowledgeable content
- Sukesh Jakharia
  Reply
  
  Thank you!
coherentlab
Reply

Thank you so much for sharing this post.
- Sukesh Jakharia
  Reply
  
  Thank you.
urcomputertechnics
Reply

I am must say that this is a nice post to all.
- Sukesh Jakharia
  Reply
  
  Thank you!
Jessica Gould
Reply

Well explained.
- Sukesh Jakharia
  Reply
  
  Thank you, Jessica!
Unglitch
Reply

Very nice Info.
- Sukesh Jakharia
  Reply
  
  Thank you!
malay mehta
Reply

Thank you so much for sharing this post.
- Sukesh Jakharia
  Reply
  
  You’re welcome, Malay!
Daisy
Reply

Thank you for sharing this article. I learned a lot from my new knowledge of SEO.
- Sukesh Jakharia
  Reply
  
  That’s great, Daisy!
kashif ali
Reply

Thanks For giving such amazing information.
- Sukesh Jakharia
  Reply
  
  You’re welcome.
Search engine optimization
Reply

Awesome things here. I am very glad to see your post.

Thank you so much and I am looking ahead to contact you.
Will you please drop me a e-mail?
- Sukesh Jakharia
  Reply
  
  You’re welcome! You can reach out to us by filling out a contact us form.
revolutionary-ai-tool
Reply

Pretty! This was a really wonderful post. Thanks for providing these details.
- Sukesh Jakharia
  Reply
  
  You’re welcome!
Arun
Reply

Wow, what an informative article! I’m thoroughly impressed by the level of detail and insight provided. Thank you for sharing this valuable resource.
- Sukesh Jakharia
  Reply
  
  Glad to hear. Thank you for your appreciation.
Sheikh
Reply

This is such an impressive list of SEO companies. I am pretty sure all of them are doing great work in SEO.
- Sukesh Jakharia
  Reply
  
  I’m glad you find the list of SEO companies impressive. I agree that they are likely doing great work in the field of SEO!
Raza
Reply

Waaoo, this blog is amazing!!!
- Sukesh Jakharia
  Reply
  
  Thanks for the kind words! Appreciate it!
Phil Evans
Reply

Thanks, it can’t have been easy picking just 13SEO companies out of all the thousands of them out there!
- Sukesh Jakharia
  Reply
  
  You’re absolutely right! It was a challenging task to narrow down the list to just 13 SEO companies. There are indeed thousands of them out there, but I aimed to highlight the very best options. I’m glad you found the list helpful! If you need any more recommendations or have further questions, feel free to ask.
Seyhan
Reply

Listing all the companies in detail is fantastic. Thanks for this list.
- Sukesh Jakharia
  Reply
  
  You’re welcome! Glad you found the detailed list fantastic.
Brians Club
Reply

Great article!
- Sukesh Jakharia
  Reply
  
  Thank you!
Seokaos
Reply

Best SEO Companies in Europe or Turkey?
- Sukesh Jakharia
  Reply
  
  We have covered US-related companies in this article, but we’ll surely cover Europe and Turkey in the future. Thanks for asking!

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Best SEO Companies In 2024

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List of Top SEO Companies & Services in 2024

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What is an SEO company?

SEO companies promise the

Sure SEO companies

But think of them as agents for your customers and not you. Why? Because you’re ultimately trying to get

So SEO firms do help your business grow

What does an SEO company do?

The SEO company also

They take two approaches to this:

THE TOP SEO COMPANIES SPEAK LESS, ACT MORE! – SPINX DIGITAL

What SEO agencies do in on-page optimization

What SEO agencies do in off-page optimization

What Services Do SEO Companies Offer?

Analyze your website and determine your audience

How SEO companies research for web projects

How SEO companies identify the target audience

Apply on-page SEO tactics

What on-page SEO tactics do SEO companies apply?

Optimize your URL to improve organic CTR

Optimize the title tags

Optimize images to help Google understand them

Use keywords smartly in the content

Apply good practices to external linking

Find out how Google views your page

Apply good practices to internal linking

Identify and fix crawl errors

Ensure your website is mobile-friendly

Fix the broken links

Set-up HTTP to secure your website

Work on site’s loading speed

Use off-page SEO tactics

Contribute as a guest author

Use optimized influencer outreach strategy

Engage your business on multiple social media pages

Promote your website on social bookmarking sites

SEO forum submissions

Use and Optimize Google My Business

Communicate clearly on SEO matters and give frequent updates

What will SEO companies communicate with you?

Generate SEO reports

Create content for your website and social media

How does an SEO company work on content?

Discover content opportunities for your website

Create content for the target demo

Ensure SEO-friendly content

Add strong calls to action

Create content for your website and social media

How SEO companies conduct experiments and test

Use data to make decisions

A/B test areas of your website

Find out the critical power phrases to invoke visitors

Find gaps and new opportunities

What are the benefits of working with an SEO company?

Plenty of other questions must be bothering you.

It’s natural to feel that way. But the stats don’t lie. Have a read at these. [10]

Hire an SEO agency if you have:

Don’t hire an SEO agency if:

Absolute must hire an SEO agency if you’re:

Save you time to focus on other business goals

How SEO companies save time

Save you money for other areas

How SEO companies save money

Experts in handling your website

They’ve worked with experienced brands

What are the characteristics of an experienced SEO company?

Increase your efficiency

How SEO companies increase business efficiency

Keep up with the modern SEO trends

How SEO Companies keep up with SEO Trends

Keep up with the modern SEO trends

How SEO companies provide security to your business

Boost your business with valuable data & analytics

How SEO companies use data to expand business

Dance on high sales & revenue