BEST SEO COMPANIES IN 2023 in 2023

• 1. They’ll identify the selling point (determine what makes you unique in the market)
• 2. Look through your existing audience
• send surveys to the email list
• rely on demographic information
• invest in CRM software
• 3. Take outsider’s opinion
• 4. Build an audience profile

• Make your title tag most appearable
• Write a descriptive yet concise title tag
• Write a unique title for each page
• Load the most relevant keyword first
• Write optimized title tag is limited characters (higher CTR by 8.6%)
• Fit the brand in the title tag to exploit the branding opportunity
• Avoid overuse of keywords in the title tag
• Keep users in mind while writing the title tag
• Embed title tag modifiers

OPTIMIZE YOUR TITLE TAG BEFORE GOOGLE THINKS YOU’RE NOT SERIOUS ABOUT IT. – SPINX DIGITAL

• Optimize file names for the images they’ll put on the website
• Resize your images.
• Use alt tags to describe the image
• Write relevant captions for every image
• Optimize the image title
• Insert unique images
• Make sure images and texts complement
• Apply structured data to images

• Insert the primary keyword in the first 200 words
• Write keywords in a natural form
• Take care of keyword density
• Use keywords in the last 150 words
• Load main keywords in headings (H1, H2, H3)
• Write long-tail keywords in subheadings
• Use LSI and synonym keywords

• Link relevant websites in your content (an excellent way to optimize)
• Link popular websites with similar topics
• Write appropriate anchor text on the link
• Keep away from link spamming

• Create the sitemap
• Submit your website to the Google webmaster tool
• Ask Google to index your site
• Inspect your URL in the URL Inspection tool
• Run indexability test

• Create lots of internal pages to build lots of internal links
• Use anchor texts wisely (natural, unoptimized phrases)
• Make deeper links
• Use natural links for the readers
• Apply relevant internal links
• Use follow links to build internal architecture
• Use the relevant number of internal links

• Mark fixed all the crawl errors
• Check the report once a week
• Redirect false URLs to fix 404 errors
• Make changes to the sitemap entries and internal links
• Minimize server errors
• Communicate with host should there be the need for help
• Use Google resources for help

• Help build a responsive website
• Make information easier to find for people
• Avoid pop-ups and experience interruptive ads
• Speed up your website
• Make engaging yet straightforward web designs
• Use large workable buttons on mobile
• Apply proper font sizes
• Avoid the use of flash.

• Remove or replace the links with valid ones
• Fix the misspelled links
• Make the page real again
• Use 301 redirects
• Delete the broken link if necessary

• Host your online business with a dedicated IP
• Get your website a certificate
• Install and activate the certificate
• Update your website to HTTP mode

• Optimize all the dependencies
• Use smaller image sizes and formats
• Optimize caching
• Avoid inline CSS and JS files
• Use minimal redirects
• Refrain from using render-blocking scripts
• Minimize HTTP requests
• Setup G-Zip Encoding

• Research your influencers
• Connect with influencers
• Contact them
• Stay subtly honest with your intent
• Build engaging content
• Segregate influencers (depending on your target)
• Appeal social influencers
• Hone relationship with influencers

• Write social media strategy
• Determine the most effective platform for you
• Use management software for social media posting
• Leverage the use of editorial calendar (for regular social updates)
• Monitor user activity and engagement
• Improvise social media strategies
• Create shareable content
• Get more social backlinks

• Select a combination of social bookmarking sites (Twitter, Pinterest, Reddit, etc.)
• Upload links and bookmark pages
• Connect your social media pages with social bookmarking sites
• Use specific keywords to tag the link

• Choose relevant forums
• Choose title that tells about the content matter
• Load main keywords
• Abide by all the forum guidelines
• Add link as a signature at the end of the post
• Make unique content
• Take care of marketing tactics (avoid direct marketing on forums)

• Claim your Business Profile
• Fill up every section of your Google My Business account
• Complete your contact information carefully
• Pick primary and secondary categories
• Mark off attributes that are applicable
• Describe “from the business” section
• Publish Google posts every week
• Upload business-related photos every week
• Answer queries
• Collect feedback and revert
• Describe your products and services
• Setup messaging
• Manage your profile

• Identify your target demographic
• Determine virtual and natural places where your readers are
• Participate in active discussions
• Find out what the user expects from the content
• Put themselves in the customer’s shoe and create relative content
• Research competitors’ content and learn what works for them
• Cater better content than competitors
• Get links to the content with lots of outreach

• Conduct keyword research
• Use tools likegoogle keyword plannerto search the relevant keywords
• Generate variations of keywords with reddits and quora.
• Use related terms on the Google search page
• Get keyword suggestions from Google Autocomplete
• Look for topic-specific pages on Wikipedia
• Spy on your competitors and grab their ranking positions in SERP
• Extract keyword ideas on Amazon
• Follow solid content structure
• Write user-friendly and catchy titles
• Use small paragraphs
• Make optimized meta description
• Write optimal content length to generate expertise
• Use social media share buttons
• Boost SEO efforts with SEO tools

• Use strong action words (strong command verbs)
• Invoke emotions in readers
• Take advantage of FOMO
• Give reason to your users to take any desirable action
• Customize CTA based on devices
• Get creative with the language
• Use crappy, but catchy words (pretty eye-catching)

• Identify the set of pages they want to improve on your website
• Choose the test and deploy their tools to run it across the pages
• Measure and declare the test success (depending on control and variant group)

• The catchy and straightforward phrases can do wonders in drawing interests
• Changing one word in a sentence can make heaps of differences in selling your products or services

• Emotion Power Words (Imagine, Inspire, Transform)
• Shareable Content (Secret, Discover, Increase)
• Call to Action (Hurry, Limited Offers, Today Only)
• Earn Trust (Unconditional, Certified, Fully-refundable)
• Persuasive (Free, New, Instantly)
• Community Power Words (Join, Connect, Circle)

• Determine who your target audience/personas are
• Learn what your audience needs
• Find the terms they’re looking for online
• Discover where your site doesn’t get enough traffic in search results
• Identify things that the target market are looking for that your brand is not providing
• Discuss the changes you need to make

• eat up a significant pie of marketing budget
• demand investment to finance the salaries
• invite huge equipment spendings

How SEO companies save money

• SEO firms will get you results with SEO which is a type of unpaid advertising in itself
• You can scale your business by upgrading the plan rather than throwing more money on resources
• SEO companies will generate detailed reports that you can harness to save money in future
• You’ll have better results with experts than taking things in your hands, i.e., you’ll save lots of green bills
• Save you from investing in the wrong resources
• Save money from training new in-house SEO officials

SEO KEEPS YOUR WALLET THICK. – SPINX DIGITAL

• You can’t keep pace with ever-changing SEO trends
• You have tossed aside the SEO rules in the dustbin
• You think you can escape social media and yet perform well
• You feel quantity posting and fast processes will get you results
• You’re short of time
• You haven’t focused on quality yet
• You’re not equipped enough to handle complex SEO situations
• You’ve no clue about Google and Bing rolling new algorithms every day
• You’re losing traffic without knowing why

• have experts such as writers, analysts, designers, etc., to monitor industry trends and news.
• follow forums, news channels, and competitors diligently.
• check your website’s health
• the sudden drop in traffic
• loss of ranking
• requesting for page indexing
• can pinpoint SEO activities that invite search engine penalties and black listing
• offer development guidance and advice to solve the persisting problems in your website
• have the latest tools and know-how to get the best out of any technology they have in hand.
• generate more leads for your business

SEO EXPERTS KNOW WHAT NOT TO DO – SPINX DIGITAL

• clients
• industries
• sizes of organizations they’ve worked with

• Do they have a solid understanding of the strategies?
• Do they make non-realistic promises?
• Can they fit in your team?
• Are they right-minded in terms of their experiences?

What are the characteristics of an experienced SEO company?

• They’ve years of trial and tested methods right in their knowledge bank.
• They’ve worked across several business landscapes.
• They can predict search algorithm changes quicker than other companies.
• They’re ahead of the curve.
• They know when to start and stop the campaign.
• They’ve worked with probably dozens of the same clients as you.
• They’ve already helped many companies hit the top rank of the search results.
• Your niche is their strong suit, not a new challenge.
• They champion the art of customized campaigns to fulfill your SEO expectations.

ALL THE EXPERIENCED SEO COMPANIES HAVE ONE TRAIT IN COMMON— THEY DON’T OVER-PROMISE. – SPINX DIGITAL

How SEO companies increase business’s efficiency

• SEO companies have all the resources and tools at their disposal.
• Should there be any changes, SEO companies take active approach and not reactive one
• SEO professionals make seamless changes with their experiences
• You can spend time on core business services
• Even if you own a local business, SEO companies grow your marketing efforts

SEO DRIVES PRODUCTIVITY AT 5TH GEAR. – SPINX DIGITAL

• Ranking fluctuations
• Fallen traffic
• Low conversion
• Decreased sales

How SEO Companies keep up with SEO Trends

• First, they don’t panic when the major algorithm changes are looming around. A good SEO agency will stop trying to over-guess and stop worrying about the changes.
• Second, it could be tempting for you to make immediate changes, but the top SEO firms wait to react. In fact, the smartest companies check out if your website is affected by the changes.
• Third, any experienced SEO company relies on credible sources such as Google Webmaster Blogs and then acts. Yes, there are times when Google doesn’t accept the changes they’ve made, which could be unnerving. That’s when you need to hop on other reliable sources and forums.
• Fourth, SEO companies also save you time. They spend their time monitoring the latest trends and news.

STOCK MARKET IS THE SECOND-MOST ATTENTION-DEMANDING AREA. THE SEO TREND IS STILL THE FIRST. – SPINX DIGITAL

• It may take ages for you to get desired results.
• You may have to wait a lot to achieve ROI from your website.
• It could turn out costly with inappropriate SEO knowledge.
• You may not enjoy the best results despite ranking on the first page of SERP.
• Traffic load is beyond your control.
• Google updates can penalize your website, annulling all the months of efforts in minutes.
• Worst of all— your website is not free of spam and hacking.

How SEO companies provide security to your business

• SEO agencies know how to avoid negative repercussions of all the activities happening around your website
• They keep your website and rankings safe and secure.
• A dedicated team prevents your business from a downward spiral in critical moments.
• Their expertise with major tools like Google and Bing Webmaster Tools, Google Search Console, Google Analytics, etc., help them solve major website problems.
• They resolve errors like security vulnerabilities, bad backlinks, black-hat attacks, etc.
• SEO firms quickly act on customers’ grievances to protect their brand reputation.
• They also give safety nets against adverse publicity and competition.

SEO PREPARES YOUR BUSINESS FOR THE FUTURE. – SPINX DIGITAL

• Organic traffic
• Organic impression
• Organic rankings
• Keyword monthly search volume
• Total referring domains
• Total backlinks
• Page speed

How SEO companies use data to expand business

• Use segmentation data to understand your target audience
• Monitor website traffic and KPIs to expand their company
• Feed data into the SEO campaign to make it more effective
• Use keyword research tools to know the search intent of the audiences
• Find out the best suited multi-channel strategies for your business and focus on them
• Evaluate traffic, clicks-through-rate, impressions, and other data metrics to enhance less performing pages
• Analyze well performing pages and pass on their link juices to low-performing pages
• Drill down Google Analytics data to understand where shoppers are interested the most
• Check bounce rate and prevent users from exiting the website
• Monitor what conversion efforts are giving the best results
• Notice traffic data to fix things before they go out of hands

YOU DON’T RUN SEO ON OPINIONS, BUT DATA. – SPINX DIGITAL

• Research suggests your business makes 40% of the online revenue from Google.
• SEO leads are 8X more likely to convert than outbound marketing strategies.
• If you somehow manage to appear on the #1 Spot on the SERP— get ready to get 33% of all the clicks.
• And even if you stay in the top 5— you have 67% more chances of getting clicked than others ranking below.

THE ONLY RISK WITH SEO COMPANIES IS NOT HIRING THEM WHEN THESE BENEFITS ARE TOO HARD TO IGNORE. – SPINX DIGITAL

• •Their expertise (on-page, off-page, or technical SEO)
• • Businesses they’ve helped rank on Google
• • Traffic generated for their clients
• • Leads and sales for different businesses

Some SEO companies call it a “show-off” only to realize how essential portfolios are! What you need to do:

• • Scroll through their portfolio
• • Find their clients and look for similar clients as you
• • Contact them and learn their experiences
• • Decide if you want to hand over the project

A GOOD SEO COMPANY DESIGNS PORTFOLIOS TO GAIN THE CLIENT’S TRUST OVER THE BUSINESS. - SPINX DIGITAL

• • Have bird-eye’s view on all the SEO trends
• • Evolve with the best SEO practices
• • Onboard experts or learn the new trends quickly
• • Execute the trends carefully

It’s one of the ultimate characteristics our list of SEO companies nail.

THE SAD PART WITH SEO IS— YOU DON’T HAVE TIME TRAVEL. ONCE YOU MISS THE TREND, YOU MISS THE OPPORTUNITY TO RANK. - SPINX DIGITAL

• • Strategize their SEO plans
• • Implement them seamlessly
• • Analyze their results
• • Guide business to success

• • 78% of SEO organizations receive 100% of ROI or more from testimonial videos
• • 62% of large SEO organizations also accept receiving 100% or more ROI

Here’s a little help for you.

How to spot fake SEO company’s testimonials

• • Does it look too good to be trusted?
• • Do they use super boastful language?
• • Can you find admitted bias in their claims?
• • Are reviews all positive or negative?
• • Do they use the customer jacking? (I tried X SEO company, failed, then I came across Y SEO company, and my business grew manifold)

GOOD SEO COMPANIES KNOW THE FINE MARGIN BETWEEN TELLING YOUR ACHIEVEMENTS AND TAKING EXTREME PRIDE IN THAT. - SPINX DIGITAL

No man is an island entire of itself; every man is a piece of the continent, a part of the main.” Likewise, no man is an SEO company in itself. The great SEO agencies have several specialists looking to nail every aspect of SEO. If the SEO company promises you wild success without introducing you to their team members, you need to hang on. Now, why should that be a matter of concern for you? Well, some companies may charge you beyond the pocket limits and get the outsource job done for a few dollars. The honest SEO company has the rare distinction of taking pride in their teams.

SEO Company key positions

• • SEO Director
• • Project Manager
• • Project Coordinator
• • Head of Content/Content Marketing
• • Digital Strategist
• • Copywriter
• • Link builder
• • Technical Lead
• • Digital PR
• • Social Media Managers
• • Conversion Rate Optimizer

DON’T WORK WITH THE SEO COMPANY WHICH SIDELINES ITS TEAM. - SPINX DIGITAL

Once you’ve shared business details in the discovery phase, the SEO company will take matters into their hands to research the maximum about you.

They’ll use your details and their expertise to dig deeper into your niche.

• To bring themselves on the same page with you
• To know if they’re viewing your businesses from the same point as yours.’
• To understand who your target audience is

When they’re done on their part— you can expect them to share their ideas to max out business results.

If the first two steps went seamless (if you choose the top-rate SEO agencies listed above), the SEO company might get you to sign a contract.

Again, it depends on the pricing plan you choose. But to sound soft, they not only call you to sign contracts but give a detailed list of what they’ll deliver in the coming time.

• Information on your SEO company
• Who’ll do the contracted work (dedicated team members)
• Client-friendly scope and deliverables
• Delivery time (starting phase, specific phases)
• Pricing structure and definition
• Billing schedule
• Terms and conditions for canceling plans
• Scope change process (new contract or reset cancellation terms)
• Legal Details & Contingencies
• The expiry date of the contract

Great SEO companies don’t throw away their blankets and start working! They set up the environment first.

And that begins with accessing your assets like:

• Website or CMS access
• In-house coordinating staff
• Analytics login details

You must have a smooth onboarding process. Reasons being?

• Scope of the project
• Project deadline
• Ease of managing project

Another plus of working with an SEO company is— you have both your hands full— one with SEO strategy summaries and the other with SEO audit results.

• discuss the summary matter
• offer valuable roadmap

Again, you’re invited to ask questions to dispel any doubt lurking around. You can expect the selected SEO partner to educate rather than dictate you.

It’s probably one of the reasons why you should partner with value-offering SEO companies like SPINX.

Signs SEO agency cares for your business.

• Encourage to speak your mind
• Answer all your questions
• Don’t sound dodgy
• Feel happy to explain strategies
• Don’t beat around the bush

Top SEO companies don’t fold at kick-off and audit meetings. They also know how concerned you’re for the business to grow. So they arrange regular follow-up meetings with you. Meetings don’t necessarily have to be in person.

They can convey their messages and sense of security through:

• Chats
• Video calls

Don’t worry! These regular check-ins won’t eat up much of your time. One hour and you’re loaded up with all the necessary information. In some cases, you may want to give a completely free hand to your SEO agency.

You don’t want to be stressed for all the wrong reasons. But we’d suggest you be involved because no one knows your business more than you.

• input
• assistance
• approval

It’s crucial you decide what roles the in-house team will take up and what you’ll leave on your SEO agency.

• Voice search compatibility— 41% of adults voice search every day. SEO companies focus on text and image-driven content and look to set up voice search compatibility. You don’t want to miss a chance to rank.
• Poorly targeted keywords—  Your existing content may have over or under-used keywords. Plus, you may also have been missing largely on related or semantic keywords. SEO agencies, as our mentioned list, fix all the keyword issues.
• Poorly ranking content— Don’t be disheartened if your content is not ranking. Apart from creating new content, Top SEO companies also update or make your existing content up to Google’s mark.
• Duplicate content issues— As much as Google is brilliant, it shows general phrases like “this could be one of the methods” plagiarised. Could you believe that? Fortunately, SEO companies have tools like Grammarly and 1text to fix duplicate content.
• Missing pages— Your page or site may go missing from Google search. SEO companies troubleshoot and fix the common issue with almost every website.
• NAP inconsistencies— Local SEO is essential if you’re looking to target your locality. But you must get your NAP (Name-address-phone number) message across the board consistently. SEO companies ensure you don’t have to live through the local SEO hassle for every page.

• Content-focused on locality— Much of the off-page content includes review sites, online directories, industry blogs, etc. SEO companies cater to locality-based content to gather maximum searches from specific locations.
• Unique meta elements for each product and service— whether You’re listing your products or services on-page or going off-page, SEO companies know the necessity of writing unique meta elements.
• Consistent NAP across every listing— Just as the SEO company keeps NAP consistent across the website, they also ensure it stays consistent throughout the off-page listing websites.
• Authentic reviews— SEO companies also encourage authentic reviews. Your know-how reviews and testimonials invoke people into taking action. They also mark the reviews with schema.
• Reputable directory listings— The SEO agency gets your business listed in reputed directory lists. Directories with high traffic get digital footprints diverged to your website.
• A mobile-friendly website— Most SEO companies will get this right even when they’re asleep! The mobile version of your website needs to be user-friendly as most of your users spend their time on mobile now.
• Authority building techniques— Your SEO firm will also apply authority building techniques like guest posting and backlinking to boost credibility over the internet.

• Site navigation— The SEO company, will make an easy-to-navigate site. Spread breadcrumbs and page numbers, so the visitors don’t feel lost.
• Clean up— The SEO company will clean up and optimize your site’s code to make it blazing fast.
• Remove errors— Google is smart enough to pick coding errors. The SEO agency makes your website error-free and prevents Google Spiders from crawling the wrong page.
• Silo structure— The SEO company understands what silo structure works the best for internal linking. You want your user journey to be highly fluidic.

• Rewrite/remove— The SEO company will find the plagiarised content and either get them rewritten or removed.
• Keyword placement— Keywords are important, but you can’t place them anywhere in the content and get away with it. SEO companies know the exact point where putting keywords makes sense.
• Rich copy— The SEO agency writes thought-provoking copy to get the most out of landing pages.
• Landing pages— The SEO firm also makes deeply-researched and meaningful landing pages to attract more visitors.
• Details— The SEO company takes care of details such as adding images, formatting text and changing color schemes to convert as many visitors.

• Local SEO tactic— The SEO company implements local SEO techniques to rank for local terms.
• Accurate info— The SEO agency will spread accurate information about your business. They do it by finding your business directory, verifying your info, & finally giving the updated info.
• Press release— The SEO company, will announce new products and services your business offers. Expect them to cover it in the most exciting ways such as catchy news pieces.
• Guest posts— The SEO company will write guest posts on non-competitive blogs and get the backlinks in exchange.

• Regular monitoring— The SEO company will monitor site activities as traffic, rankings, and conversions
• Data-use— The SEO agency will use rich data to make informed, effective decisions.