Refreshing A Premier West Coast Law Firm's Website

UX STRATEGY

Our designs maintained the general content structure of Haight Brown & Bonesteel LLP’s old website, all while conducting a serious redesign of each page.

We focused on making the designs more modern, starting with increasing font sizes (to match current best practices), applying more spacing between sections (allowing for the website to breathe a bit better), and updating the imagery across the site.

With some thoughtful cosmetic changes in place, we then took a look at the layout of each page and made some drastic structural updates. The homepage, for instance, went through some big changes during our design phase. The successes—articles that are related to what Haight Brown & Bonesteel LLP had accomplished—were placed right at the top of the page, giving users direct access to what Haight Brown & Bonesteel LLP is capable of. We also added an attorney search alongside some high-level statistics such as the number of years Haight Brown & Bonesteel LLP has been in business, how many lawyers they have working in their offices, as well as how many locations they have, showing users the true scale of the company.

Additionally, on their old website, we noticed a gray sidebar that appeared on every page of the website that was sometimes utilized and other times just sat there, empty. We decided to only leave that bar on certain pages where a relevant copy could be added to it (e.g. the attorney bio page) and remove it from those pages that didn’t utilize it.