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Expertise Overview
Juvo+'s previous website was outdated, unimaginative, and didn't clearly describe what the company did.
We started everything off by digging into the details of the project by conducting stakeholder interviews. During these interviews, we walked through our discovery workbook and unpacked the goals of the project, perceptions they hoped to reshape, what the competitive landscape looked like, and aesthetics they were drawn to. Through our strategically crafted questions, we were able to uncover valuable information about what drives Juvo+ in order to paint their story through this new website.
After collecting as much information as we could through our interviews, we jumped into a competitive and inspiration audit. The findings we pulled from that influenced our next step, which was to embark on a mood board exploration to help us hone in on the exact look and feel we wanted to use on the site. In the mood board exploration, we iterated through various color palettes, typography options, imagery styles, and animation ideas until we landed on a cohesive aesthetic that embodied the Juvo+ brand.
During this phase, we focused our time on defining the structure of the site and wireframing design patterns that could be used in telling their brand story in a clear and concise way.
With data being central to their business strategy, we wanted to mirror this across the site by using focal data points to help explain their approach and show their success. While planning out the layout with wireframes, we prioritized different areas of the site to highlight their incredible stats by dispersing impactful numbers, graphs, and charts throughout the content.
Our talented design team wove together a cohesive online presence that was both informative and visually stunning. Utilizing sleek and sophisticated black and white as the base colors, they strategically placed a bright blue pop of color across the site to accent the forward-focused color scheme.
The Juvo+ team loved the design system we created and how it told the story of the analytical approach and sophisticated technologies that differentiate them from their competition.
With a quick design approval, the site was soon ready for development. The first step was to write the responsive HTML/CSS code that would optimize the site for all devices and browsers. Next, we integrated the front-end onto a content management system (CMS). Since the site is a marketing site, we selected to build our custom designs on top of the WordPress CMS platform. WordPress is extremely user friendly, easy to learn how to use, and gives Juvo+ the flexibility to manage the site themselves.
Once we were confident that the site was functioning perfectly, we trained the Juvo+ team on the new CMS and handed the baton off to them to do their round of testing. Once their key stakeholders approved the build, we put together a detailed launch plan and it was ready to go live. The launch went swimmingly, and we were thrilled to deliver a stress-free website launch for Juvo+.
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