Jumping into the discovery for this project, we were excited to be working with Juvo+ since our data-influenced strategy and design mirrors their data-driven approach to creating and selling products online.
We started everything off by digging into the details of the project by conducting stakeholder interviews. During these interviews, we walked through our discovery workbook and unpacked the goals of the project, perceptions they hoped to reshape, what the competitive landscape looked like, and aesthetics they were drawn to. Through our strategically crafted questions, we were able to uncover valuable information about what drives Juvo+ in order to paint their story through this new website.
After collecting as much information as we could through our interviews, we jumped into a competitive and inspiration audit. The findings we pulled from that influenced our next step, which was to embark on a mood board exploration to help us hone in on the exact look and feel we wanted to use on the site. In the mood board exploration, we iterated through various color palettes, typography options, imagery styles, and animation ideas until we landed on a cohesive aesthetic that embodied the Juvo+ brand.