Empowering the 3rd Largest Police Department in the Country to Fulfill Their Mission With a New Site

Build

After the strategy was in place, it was time to begin the build. We got to have a lot of fun while crafting the visual approach for the first part of the build. The LAPD had a blue color palette already in place on their old site, but it felt heavy, dark, and dingy. We wanted to bring some fresh energy to the design of the site, and so we introduced a brighter, more energetic blue paired with a contrasting reddish orange accent color against a bright, white background.

We selected imagery to use across the site that evoked a cinematic feel (to give a nod to the movie industry influence on LA) and stylized half of the images on the site to have blue tint for a sleek, futuristic feel. We kept the dark blue color to leave a hint of the familiar, but dialed back the usage to keep the overall feel light and fresh. The typography we chose for the site leveraged a font family specifically designed for use by public agencies. It is an easy-to-read, user friendly san serif font. For optimal usability, we used larger paragraph and title sizing to accommodate an audience with a wide range of visual abilities.

Once the designs were locked in place, it was time to write some code. Our developers selected to build our custom implementation on top of the Wordpress CMS. The user friendly content management system (CMS) would ensure the many parties involved in keeping the LAPD website up-to-date with content would be able to quickly and easily make updates.

The programming for our custom page builder needed to be created in a way that allowed for flexibility for the LAPD admin to add as much or as little content to the pre-defined “building blocks” as needed. The front-end and back-end code also needed to be carefully synced to ensure the visual design didn’t suffer with differing amounts of content. This delicate balance was a challenge that our development team met head-on, to turn around a powerful, flexible, easy-to-use custom page builder.

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Empowering the 3rd Largest Police Department in the Country to Fulfill Their Mission With a New Site

OVERVIEW

KEY ACHIEVEMENTS

3.4M+

-7%

+8.8%

+7.3%

AWARDS WON

An overwhelming amount of information that
was not well organized made it hard for site visitors
to find what they were looking for.

A fresh, clean design created a canvas that
now allows the re-organized content to shine.

CLOSING THOUGHTS

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