The LAPD originally came to us looking for help with maintaining and updating their previous site.
It was built upon an old, outdated, PHP framework and was giving them troubles. We helped them make the updates they needed, but it was like putting a bandaid on a gushing wound – bigger changes were needed.
So when they were ready to move forward with a complete website redesign and redevelopment, we were there to help them out.
We knew there was a lot of work to do, as their current site was not only a mess of code, but also an eyesore to look at. To kick off our discovery process, we started with extensive stakeholder interviews, talking to the many involved parties and departments within the LAPD to learn what the biggest needs and priorities of the redesign should be.
In addition, we conducted an extensive content and analytics audit to take complete stock of the content that was currently on the site, and to see what content was getting the most traffic and engagement.
Jumping in deeper, we did a thorough competitive audit to see what other law enforcement agencies were doing on their websites and to take stock of what was and wasn’t working for them.
The biggest complaint we unearthed about the site (besides the outdated design) was that there was tons helpful of information on the site, but a lack of organization, proper hierarchy, and visual interest left it feeling cluttered and hard to navigate. Unless visitors knew where they were going, it was hard for them to find what they were looking for.