Applying Merle Norman’s branding across the site in a new and fresh way gave our digital designers a welcome challenge.
With over 85 years of business behind them, the first step during the build was to connect with the website team for a logo refresh. Our designers played around with a few new accent colors to use on the site, and a beautiful pink raspberry was selected. This new accent color helped give the site fresh energy while exuding femininity, maturity, and sophistication.
Once the designs were ready, our developers got busy coding the site on top of a custom .NET platform. Since the plan to integrate ecommerce was still a little ways away, it made the most sense to build out a flexible CMS that Merle Norman’s team could use to easily manage website content until they were ready for full-blown ecommerce functionality. The CMS was structured to make it super simple for their website team to be able to upload fresh homepage content, new products, product specials, makeup tutorials, and more, by themselves.